30,000 Aussies have voted on 50 names to appear on Coca-Cola bottles in ‘Share A COKE’ campaign
Thousands of Aussies votes have decided the 50 new names to appear on Coca-Cola bottles.
They will soon be able to share a COKE with Katie, Damien and Alison after casting more than thirty thousand votes to decide the 50 new names that will appear on bottles of COKE this month, for the final phase of the ‘Share a COKE’ campaign.
Following unprecedented consumer response to the launch of the original 150 names in October, the second phase of the campaign saw Coca-Cola give Australians a say in choosing the next 50 names. Consumers were invited to nominate the names of their friends and loved ones for consideration and share a story to explain why they would like to share a COKE with that person.
The final shortlist of names was then put to public vote on the Coca-Cola Facebook page
Says Lucie Austin, marketing director, Coca-Cola South Pacific: “We were blown away when we received more than sixty five thousand nominations and stories from people all over Australia in under a week! The campaign has elicited such a positive response from consumers and we are thrilled to now announce the 50 new names that Aussies have selected to appear on COKE bottles.”
Consumers can expect to see the names on COKE bottles in stores around the country this month.
13 Comments
WOW! Is that COKE you’re talking about!? COKE, yes, that is. Hmm, COKE! CORPORATE CAPITALS COKE. And the names will be in-store soon….gosh, I CANNOT imagine the queues that will form to see ‘Doug’ on a bottle. Jeez! How DULL is this? Check out Jones, sorry JONES, Soda for how to do this properly and nicely without the use of CAPITALS and corporate spiel….ZZZZZZZ.
This has to be one of the best campaigns of the year. From a traditional creative perspective you might say that it’s not beautiful, but how you can argue that this isn’t a great campaign is beyond me. An Effie winner for sure and I’ll be surprised if it doesn’t pick up a few awards. And yes, you’re absolutely right, the’ve got people chatting about plain old Coke, Corporate Capitals Coke – that’s the whole point. You sound like one of those people stuck in the past who have no future career.
only HE put his name to his opinion…
This will break Ogilvy’s duck at Cannes and someone will run the headline,
“Coke Cannes”. Maybe in Media, maybe in PR, maybe Promo, maybe some others.
Tommooooooooooooo
I’m just SURPRISED ‘Are you serious Ballantine?’ didn’t use CAPITALS. That would really have TOLD me…now, off to save my career….
10:24 writes ‘I CANNOT imagine the queues that will form to see ‘Doug’ on a bottle.’
I know one guy called Doug who I reckon will be interested. He’s probably not the only one. But I do agree with your comment, you DO seem to have an imagination problem.
Congrats. 30,000 have participated after all the hype.
30,000 of the potential 20,000,000 Coke drinkers in Australia.
Unless my math fails me that is a rosy 0.0015% participation rate.
Impressive.
“Queue here”…ahh, another anonymous posting (from the agency responsible perhaps?). Very brave of you. Imagination problem? Come on, the campaign’s rubbish…50 different names stuck onto a bottle of fizzy drink. Seriously, that’s a good campaign? Watch those sales rocket.
I wouldn’t want to walk around drinking a coke with some dickhead’s name on it.
I hope Chris Ford doesn’t get forgotten in all this Ogilvy self-congratulations. It was his idea and his idea only. Too bad it’s been executed so, well, blandly.
Half of you guys are effing idiots, this is an awesome campaign, bean counter you really need to see past the numbers it’s about the everyday conversations a simple idea like this creates. This will win awards, I didn’t like the cricket phase but it’s worked it’s arse off. Stop being so critical guys this is good stuff.
Gosh! There is Alison but there isn´t Allison, with double L