Paramount Pictures rolls out the Naked Gun Portaloo prank in new campaign via Hello
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Paramount Pictures has teamed up with integrated agency Hello to deliver a bizarre stunt to celebrate the launch of...
Mango Sydney transitions into Eleven under Omnicom Oceania review
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As part of Omnicom Oceania’s review of its earned communications capabilities, Mango Sydney has transitioned into...
Dentsu Creative appoints Aussie expat John Mescall as Global Chief Creative Partner
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Dentsu Creative has today announced the appointment of Aussie expat John Mescall as Global Chief Creative Partner.
Special U.S. wins Emmy Award for Uber Eats ‘Brian Cox Goes to College’ TV commercial
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Special US, the American outpost of the celebrated New Zealand-born independent creative group, has won the Emmy...
SportsPlus rebrands as Send It! Social Club with bold new identity via Studio 3AM
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SportsPlus has officially rebranded as Send It! Social Club, unveiling a new identity developed in collaboration with...
Fuel Agency launches new brand positioning – Fuel it Further
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Fuel Agency has launched a bold new brand positioning – Fuel it Further – marking an elevated commitment to create...
ADC 105th Annual Awards launches with ‘Create a Beautiful Future’ campaign via Dentsu Tokyo
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The Art Directors Club, part of The One Club for Creativity, has kicked off the prestigious global ADC 105th Annual...
Bench Media report exposes AI trust gap dividing Australian consumers
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New research from Bench Media reveals that while generative AI has rapidly become part of everyday shopping behaviour...
Bestads Best TV of the Week: John Lewis’ ‘Tableau’ via Saatchi & Saatchi, London
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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...
UniSuper flips the retirement script in new ‘RetireMentors’ campaign via ATime&Place
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UniSuper has launched RetireMentors, a new national campaign and content series highlighting the real stories of...
Foxtel Group Partners with WPP Media & Google for Open-Source MMM Solution
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Foxtel Group has appointed Choreograph, WPP Media’s data solutions and technology company, to deploy an...
Mongolia launches global tourism campaign with cinematic ‘Go Mongolia’ film via Edelman
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“It’s a piece of work that instils trust in a unique country sitting at an interesting crossroads in the heart of Asia."
Loyalty is currency at bold new pop-up ‘Karangahape Returns’ via Motion Sickness
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Receipts from money spent on NZ’s K Road will become cold hard currency in first loyalty scheme for a neighbourhood.
Social impact creative agency Carbon Creative opens new Sydney office to meet growing demand
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Award winning, independent social impact creative agency Carbon Creative has opened its Sydney office to meet its...
Tourism Australia launches global media tender
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Tourism Australia is approaching the market for the delivery of its global media services over the next five years.
Guinea pig blunder gifts millions in Phone Dollars in One NZ’s new campaign via FCB
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One NZ has released a major new campaign with a twist, that launches today via FCB Aoteaora.
The Mint Partners moves to iconic Building 121 Castlereagh
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Culture-led creative communications agency The Mint Partners has announced its relocation to Sydney’s CBD at the prestig
Block officially launches (Eastern)Block ~ headed up by industry veteran Josh Mullens
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Block has launched (Eastern)Block, led by Josh Mullens, to bring its sharp brand thinking to the East Coast.
Kimberlee Wells promoted to CEO, TBWA\Australia
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TBWA has confirmed the appointment of Kimberlee Wells as chief executive officer of TBWA\Australia, expanding her...
Bestads Best of the Week Reviewed by Helen Rhodes, Chief Creative Officer, Grey, London
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Top Honors for VML, Scholz & Friends and Omnicom at Gerety Awards 2025
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VML has been awarded Global Network of the Year, Scholz & Friends wins Global Agency of the Year, Omnicom is Holding...
Jewellery you can hear: Naveya & Sloane launch accessible sound campaign via All is for All
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Fine jewellery house Naveya & Sloane is redefining the experience of luxury with Resonance: Soundscapes of Jewellery....
Scotts presents Merrick Watts as Australia’s first “Soilmelier” in new campaign via DEC PR
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Scotts has teamed up with DEC PR to launch a playful new campaign that positions soil as the hero of the garden and...
Sydney agency Bounce launches Fiji Airways to the globe by selling everything but flights
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CB Exclusive - Independent Sydney agency Bounce has flipped the idea of airline sales on its head with a global...
VANDAL named Australasian Production Company of the Year in THE WORK 2025; Collider, FINCH, Revolver + TAXI Film Production make up the top 5
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VANDAL has been named Australasian Production Company of the Year based on the results of Campaign Brief’s THE WORK...
D&AD CEO Dara Lynch to depart after 18 years with the organisation
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Over the years, Lynch served as COO under four successive CEOs before taking on the role of CEO herself in June 2024.
Icon Agency appoints Kenneth E. Parris III and Alex Wadelton as Creative Directors
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Icon Agency (ICON) has announced the appointment of Kenneth E. Parris III and Alex Wadelton to Creative Directors...
Perth Royal Show reveals why ‘It’s Not Every Day for a Reason’ in new campaign via Marketforce
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"Coordinating scenes like thirty farm animals taking over a kindy classroom? That's no walk in the park—but it makes..."
Nyiyaparli Living Language Project launches mobile game to help save critically endangered 41,000-year-old Nyiyaparli language via DEPT
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When a language disappears, a community loses not just words, but the cultural heartbeat of their identity, the...
KenoGO turns downtime into playtime in ‘Thrill of the Wait 2.0’ campaign via The Idea Shed
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KenoGO has unveiled the next chapter of its brand journey with the launch of Thrill of the Wait 2.0, a nationwide...
MissingSchool Campaign Sparks National Action for Children Missing School Due to Illness
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MissingSchool's powerful three-year campaign, driven by long-term partners Cocogun, Zenith Australia and UnLtd, has...
dentsu Aotearoa promotes Rachel Anderson-Cormack to Group Managing Director
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dentsu Aotearoa has promoted Chief Client Officer Rachel Anderson-Cormack to Group Managing Director, where she will...
Lisa Burling: Lifelong learning isn’t about credentials – it’s about curiosity
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By Lisa Burling, Founder of Grass is Greener Marketing Communications
Update your FREE Bestads Profile with these 4 simple steps and stay ahead in the industry
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To ensure your profile is up to date and accurately reflects your work, please follow these simple steps...
Campaign Brief Creative Circle: What’s hot in September?
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September 2025’s edition features Jenny Mak, Cam Blackley, Becky Morriss, Grant Rutherford, Beth O'Brien + Jess Wheeler.
Marketing agency Savi appoints Ash Wood to newly-created Head of Business Development role
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Full-service marketing agency Savi Communications (Savi), has announced Ash Wood as its inaugural Head of Business...
DX Diamonds champions unexpected love stories in new campaign via Willow & Blake
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DX Diamonds, the jewellery and engagement ring brand redefining tradition, has launched a new brand campaign with...
BIG W gets real about family chaos in new ‘How Good’s That’ brand platform via 72andSunny
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BIG W has launched its new brand platform ‘How Good’s That’, in a humorous and relatable take on the chaos of family...
Andersen Studios’ Kenyon Marais joins You Matter’s Stand Up in September campaign
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Melbourne-based family violence not-for-profit You Matter launched its 2025 Stand Up in September campaign last...
WPP Media, AdNetZero and Scope3 to spotlight sustainable media planning at IAB’s MeasureUp
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At IAB Australia’s MeasureUp conference tomorrow, AdNetZero, Scope3 and WPP Media will explore the real-world...
AiMCO releases industry-first Talent Agency Checklist for creators
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The Australian Influencer Marketing Council (AiMCO) has today released its new Talent Agency Checklist for creators – a
Specialist lender RedZed champions the self-employed in new campaign via The Incubator
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Specialist lender RedZed has unveiled its largest-ever brand campaign brought to life by creative agency The Incubator..
Havas People launches ‘Reminder to be Kinder’ campaign to help companies combat 87% increase in verbal abuse claims against retail workers
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This RU OK? Day, Havas People are asking organisations to turn their ‘on hold’ experience into a storytelling channel...
Centacare breaks down perceived foster care barriers in new campaign via SAUCE.
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With the increasing need for foster carers in South Australia, Centacare has today launched a campaign created by SAUCE.
CART Index AI launches to close creative effectiveness gap in retail media
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Former Mars United Commerce ANZ (Publicis Groupe) Executive Gary Head has launched CART Index.
SunRice reimagines a classic 90s hit in new ‘SunRice Baby’ campaign via Bastion + Nunn Media
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Leading Australian rice brand SunRice has launched ‘SunRice Baby’, a new campaign inspired by the iconic 90s hit Ice Ice
Seasol gets dirty in hilarious new campaign ‘Dirty Old Secrets’ via Howatson+Company
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In a world where most “expert” plant advice is made up by someone with one houseplant and a ring light, Seasol...
IMAA welcomes Western Australian government master media account tender as ‘positive start’
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Calls for government to consider importance of agencies reinvesting profits into local economy.
MYOB helps soloists ‘Do Less App Switching’ in new campaign for MYOB’s Solo Money
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Solo by MYOB – the all-in-one admin app for sole operators – has unveiled a new campaign to launch Solo Money, a new...
DoorDash expands superhero Dash campaign with FreshChoice partnership + new TVC via FEDERATION
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FEDERATION has unveiled the newest chapter in its DoorDash superhero campaign, introducing a brand new TV spot that...
Chery’s Tiggo 7 Super Hybrid goes right past the servo snacks in new campaign via Dentsu Creative
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Australia’s fastest-growing car brand Chery is celebrating the impressive 1,200km range of its new Tiggo 7 Super...
Tourism NT spills secrets in new ‘Best Kept Season’ national campaign via KWP+Partners
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Tourism NT has launched a new national marketing campaign inviting Australians to discover the Northern Territory's...
VML named Australian Agency of the Year in CB’s THE WORK 2025; DDB, Howatson+Co, ATime&Place, Bear Meets Eagle On Fire + HERO make up the top 6
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VML has taken out the Australian Agency of the Year title in Campaign Brief’s THE WORK 2025.
VML named Network of the Year in Campaign Brief’s The Work 2025; The runner-up is TBWA followed by DDB, Dentsu, McCann and Ogilvy
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VML's rise has been impressive: from #12 in 2021, to #7 in 2022, #5 in 2023, and #3 in 2024...
GIGIL Philippines named Asia-Pacific Agency of the Year in Campaign Brief’s The Work 2025: DDB Mudra India, Wolf BKK Thailand, VML Australia, VML Thailand and Ogilvy Thailand make up top 6
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This marks the first time GIGIL has claimed the top overall position in Asia and APAC. Last year, GIGIL ranked #2...
LIA Awards 2025 extends entry deadline – final submissions close Thursday, 11 September
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Due to numerous extension requests, the LIA Entry System will remain open through 11th September.
Why AWARD Crash 2025 is definitely the crash course every mid-senior creative needs
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Brilliant work may flow and award shortlists may follow, but agency life demands more: the ability to articulate...
STIHL Australia celebrates the deep bond between gardener and tool in new campaign via HBK
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A playful exaggeration reflecting the passion everyday gardeners bring to their gardening, STIHL...
Strat Chats makes strategy a team sport this September
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Strat Chats has unveiled its September lineup, bringing together some of the biggest names in strategy across Sydney...
Club 4X4 Insurance urges owners to swap the suburbs for adventure in new ‘Free the 4WD’ campaign via The Reactor and Marrow
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Specialist insurer Club 4X4 recently launched its new campaign into Queensland and New South Wales.
AMCS launches new ‘Fragile Ocean’ campaign with Nick Cave soundtrack for Threatened Species Day
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On the eve of Threatened Species Day, the Australian Marine Conservation Society (AMCS) has launched Fragile Ocean...
John Lewis marks 100 years of ‘Never Knowingly Undersold’ in new campaign via Saatchis London; helmed by Aussie expats Brodie King + Kim Gehrig
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Marking 100 years since John Lewis' famous ‘Never Knowingly Undersold’ promise was introduced, Saatchi & Saatchi London.
Campaign Brief Q&A with Princess – A Creative Company: A team built on love and originality
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After recently launching their new indie Princess, Campaign Brief chats to founders Beth O’Brien, Sam Dickson, Cameron B
Realtor channels inner warrior to ‘slay’ in Canva’s new ‘Put Imagination to Work’ campaign
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Canva has unveiled its latest US brand platform 'Put Imagination to Work' with a series of films directed by Traktor...
THE WORK 2025 HOT LIST #1: VML
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Notable work from VML included 1001 Optometry ‘The Hidden Eye Test’, KitKat ‘The Break Chair’, WorkSafe Victoria...
THE WORK 2025 HOT LIST #2: DDB
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Notable work from DDB included Made by Dyslexia|Virgin ‘The University of Dyslexic Thinking’, Solid Lines ‘The Forbidden
THE WORK 2025 HOT LIST #3: HOWATSON+COMPANY
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Notable work from Howatson+Company included Petbarn ‘Puppies + Kittens’, UNICEF ‘Appeal Appeal’, Triple J ‘Rejenerated’,
THE WORK 2025 HOT LIST #4: ATIME&PLACE
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Notable work from ATime&Place included Suzuki ‘The Suzuki Index’, Suzuki ‘Complete Waste of Money’, Suzuki ‘Slimny’, Suz
THE WORK 2025 HOT LIST #5: BEAR MEETS EAGLE ON FIRE
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Notable work from Bear Meets Eagle on Fire included Telstra ‘Better on a Better Network’, Telstra ‘Wherever we go’...
THE WORK 2025 HOT LIST #6: HERO
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Notable work from HERO included Maybelline ‘Under The Avatar’, Toyota ‘The C-HR Diamond Collection’, Toyota Gazoo Racing
IS DON. IS GOOD. IS BACK. Matt Preston fronts latest DON Smallgoods campaign via The Royals
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It’s a saying known by generations - ‘Is Don. Is Good.’ Now the iconic DON character has returned to TV screens with...
Sephora redefines beauty standards across APAC in ‘Perfect Shade’ campaign via VIRTUE Asia
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Sephora has launched ‘The Perfect Shade For You,’ a major new campaign across APAC, from VIRTUE Asia, that sets out...
WPP announces global leadership appointments including Devika Bulchandani to Chief Operating Officer, Laurent Ezekiel to CEO of Ogilvy Group
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Devika Bulchandani appointed Chief Operating Officer of WPP, Laurent Ezekiel appointed Global CEO of Ogilvy Group
Brisbane agency nextThursday enters administration
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Brisbane-based full-service creative agency nextThursday has entered administration, according to corporate filings...
“It’s better on the edge”: Fashion label VRG GRL redefines voice and messaging via Willow & Blake
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VRG GRL has partnered with Willow & Blake to overhaul its brand positioning and voice, tackling outdated “fast fashion”
Cleaver’s Organic’s ‘Seriously Good’ named Campaign of the Year at Organic Industry Awards
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Focusing on health benefits was the award-winning strategy behind Cleaver’s Organic new “Seriously Organic, Seriously...
20 years on Carlton Draught’s ‘The Big Ad’ still towers as an icon of Australian advertising
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It’s hard to believe, but 20 years have passed since Carlton Draught's 'The Big Ad' first burst onto our screens and...
Beyond the Brief: Kerfuffle’s recipe for Picklebet ~ chaos, choreography and a fearless client
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Picklebet recently launched its first major brand campaign with new indie agency Kerfuffle, marking a bold entry into...
Bestads Best of the Week: Apple’s ‘No Frame Missed’ via TBWA\Media Arts Lab, LATAM
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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative...
Bestads Best of the Week Reviewed by Neil Walker-Wells, CCO, not so secret, Toronto
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
HERO launches rally-bred Toyota GR Yaris ‘Nice to Know It Could’ campaign fuelled by Melbourne punk sensation Amyl and the Sniffers
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Toyota Australia, in partnership with leading creative independent HERO, has launched the new GR Yaris, including its...
Taika Waititi directs Brad Pitt in global ‘Perfetto’ campaign for De’Longhi via LOLA MullenLowe
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For the first campaign from LOLA MullenLowe – De’Longhi’s newly appointed global creative agency of record – teams...
Nexxen reveals how Australia’s fashion consumers are discovering, engaging + shopping
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Partner content - Nexxen is revealing how Australians are discovering, engaging with, and shopping fashion content...
How SnackaChangi and Pitchblack turned an ambitious sampling stunt into social gold
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SnackaChangi campaign a triumphant trainwreck.
Accor and AFL encourage Aussies to ‘Stay Where the Players Stay’ in new campaign via Chisel
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Campaign taps into Aussie humour and footy culture to bring the player experience to fans.
Fanta launches Halloween partnership with Universal Pictures and Blumhouse via WPP Open X
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Fanta has partnered with Universal Pictures and Blumhouse on a Halloween campaign in Australia featuring horror icons...
Buddy Telco brings tech-powered comedy to life in sold out show and campaign via alt/shift/
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Combining clever technology with quick wit, Buddy Telco and creative agency alt/shift/ recently launched Chat Bot...
Neighbourhood Watch Victoria taps Manifest for first major campaign in 40 year history
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Neighbourhood Watch Victoria has appointed indie agency Manifest as its creative agency of record, to launch the...
Aussie home buyers get ‘more’ with new Mortgage Choice campaign via Brand+Story
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In time for the peak spring property season, Mortgage Choice has launched a new brand campaign and creative platform...
The Marketing Academy Launches 2026 Global Fellowship Program
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The Marketing Academy has announced the launch of its 2026 Global Fellowship Program, a world-class executive...
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