DDB Group Aotearoa turns Brad Pitt’s Kumeū Macca’s visit into nationwide shout for all Brads
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It’s not every day one of the world’s biggest names pulls into the Drive Thru in semi-rural Auckland...
Sanam Goodman and Erin Morris: First it was media agencies. Now Meta’s trying to kill the creative agency. Here’s why they won’t succeed.
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In this punchy op-ed, Sanam Goodman and Erin Morris, die hard creatives from Australian indie agency Young Folks, unpack
Rolling Stone celebrates Cinco de Mayo + Cholula range with ‘Cinco Sounds’ event via Dentsu QLD
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Dentsu QLD and Rolling Stone celebrate Cinco de Mayo with McCormick’s Cholula range.
Style and convenience collide as THE ICONIC and Uber One launch ‘DeliveRobe’ via Dentsu Creative
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Australia and New Zealand's leading fashion and lifestyle platform THE ICONIC, has announced a strategic partnership...
Thinkerbell rebrands to O’Learybell (for a day) in heartfelt farewell to first employee Head of Culture, Operations and People – Emma O’Leary
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In a move that is sure to take the industry by surprise, Thinkerbell has decided to rebrand the entire agency to...
Einwick creates playful animation for Go-To Skincare’s birthday and Lip Hero launch
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Einwick recently collaborated with Go-To Skincare to deliver a playful animation combo, to celebrate Go-To’s 11th...
Deadline extended for entries to Campaign Brief’s The Work 2025: The new deadline is May 30th
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FREE to enter. No wasted entry fees – only entries that are accepted into The Work incur an acceptance fee. The final de
Pepper Money gets a little help from Wests Tigers in new campaign via String Theory + Customedia
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Leading non-bank lender Pepper Money has launched its new brand campaign platform 'Really Helpful Loan Options', in coll
Publicis’ Cannes Closed Door Sessions returns to deliver real AI solutions in a downturn
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Publicis Groupe has today announced its Cannes Closed Door Sessions are back, with a new mission: unlocking real...
The Brand Agency Perth appointed as RAC’s integrated agency partner following review process that adds media responsibilities to remit
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Prior to the tender, The Brand Agency had worked with RAC for four years as its creative partner, alongside...
Australia score one Gold, four Silver, six Bronze Pencils at The One Show; one Gold, three Silver + one Bronze to Bear Meets Eagle On Fire with +61
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Australia has secured one Gold Pencil, four Silver Pencils and six Bronze Pencils at The One Show 2025.
New Zealand wins one Gold Pencil, six Silver Pencils and five Bronze Pencils at One Show 2025; Colenso scores Gold for ‘Adoptable. By Pedigree.’
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New Zealand has secured one Gold Pencil, six Silver Pencils and five Bronze Pencils at The One Show 2025.
Beyond the Brief: How SICKDOGWOLFMAN brought Deakin University’s ‘Wonderful Possible’ to life
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In this edition of Beyond The Brief, CB chats with SICKDOGWOLFMAN Creative Founder and CD James Orr, CD Jess Wheeler...
Campaign Brief Creative Circle: What’s hot in May?
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May 2025 edition feat. Letizia Bozzolini, Psembi Kinstan, Brittany Dunaeff, Jade Manning, Annie Price, and Paul Nagy.
Black T-shirts chats with world-renowned director Kim Gehrig in latest podcast episode
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On this week's episode of Black T-shirts, Adam Ferrier and Brent Smart are joined by renowned director Kim Gehrig.
Stuart Black: The niche that led to an 18-year success story
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"I remember it clearly. London, twenty-five years ago. Standing on Charlotte Street, the thick bustle of the city..."
Cystic Fibrosis NZ launches fundraising pop-up store selling jars of Cannes air via Chemistry
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Cystic Fibrosis NZ is calling on the NZ marketing and advertising industry to help raise vital funds for Kiwis living...
Over 300 spies take over Sydney for Mission: Impossible night run in new stunt via Hello
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Hello partners with Paramount Pictures to launch Mission: Impossible – The Final Reckoning with high-octane stunt.
Kristal Knight departs ECD role at Ogilvy New Zealand after over three years with the agency
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Ogilvy New Zealand Executive Creative Director Kristal Knight has announced her departure from the agency after three...
Liquid I.V. turns up the heat (and hydration) at FISHER B2B Chris Lake pop-up gig via TEG, FleishmanHillard, Live Agency and RIFLE
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Hot off the back of a monumental OUT 2 LUNCH festival last weekend, FISHER announced a surprise pop-up show with...
Keep Left launches AI coverage analysis + new subscription offers for Impact Score platform
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Keep Left has today announced the global rollout of a major update to its proprietary earned media evaluation tool...
Campaign Edge ECD and founding partner Dee Madigan to MC 2025 Women in Media Oration
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Award-winning creative director and political commentator Dee Madigan will take the mic as MC of the 2025 Women in...
Australians and New Zealanders call for brand honesty: TRA reveals results of latest Mood of the Nation study ‘Are we nearly there yet’
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In a landscape marked by uncertainty and cynicism, honesty and authenticity have emerged as the top priorities for...
AiMCO announces first ALLKND Good Mate mental health training event for its members
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ALLKND founder Milly Rose Bannister to host inaugural session.
The Faith Agency enters new chapter as Ben Crocker takes the helm as Managing Director
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The Faith Agency is officially under new leadership, with founding partners Stephen Mottram and David Trussler...
We Go There: SBS marks 50 years with launch of ‘The Ad That Can Only Be Seen On SBS’ via Droga5
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New SBS brand campaign is classic SBS: bold, brilliant and a little bit rude.
Bear Meets Eagle On Fire with +61 scores Gold, Silver and Bronze at ADC 104th Annual Awards
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Australia has scored one Gold Cube, one Silver and three Bronze at the ADC 104th Annual Awards ceremony, held at...
Colenso BBDO takes home two Grand Statues at 2025 Clio Awards for ‘Adoptable. By PEDIGREE’
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Colenso BBDO has walked away from last night’s 2025 Clio awards with 2 Grand Statues. In total 39 Grands were handed...
LIA Creative LIAisons Global Virtual Coaching Program officially kicks off
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The 2025 Creative LIAisons Virtual Coaching Program has begun. The program has 225 Coaches and 225 Mentees from...
ANZ’s Sharma family celebrates the joy of paying down your home loan in new spot via TBWA\NZ
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Seeing your mortgage go down is one of life's big accomplishments. And in the latest instalment of ANZ’s long-running...
Bestads Best of the Week Reviewed by Diana Samper, Global CCO, McDonald’s at tms
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Bestads Best TV of the Week: Life360’s ‘I Think of You (Dying)’ via ALTO, New York
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"Taps into a very powerful insight of moms freaking out about teens risks with independence. And it is illustrated in...
Lisa Fedyszyn’s The One Show Diary: “The best ideas didn’t just solve, they expanded, echoing far beyond the boundaries of the category”
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I was excited to be asked to judge the One Show—after all, it is one of the major advertising awards you feel proud...
Arlo Agency launches first major campaign for Wacker Neuson, combining German precision with true blue Aussie humour
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Independent creative agency Arlo has launched its first major campaign for Wacker Neuson, the German engineering...
“Got it at Vinnies” campaign via Wildlings Perth turns WA suburbs into fashion capitals
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The concept draws playful comparisons between global fashion capitals and familiar WA suburbs.
Scoundrel, Revolver and DIVISION lead the Aussie pack at shortlist stage of CICLOPE APAC 2025
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The shortlist for CICLOPE Asia Pacific 2025 has been announced ahead of the Winners Showcase on 28 May with this...
Director’s Brief – 10 Questions with Phebe Schmidt @ The Sweetshop
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Director’s Brief: 10 Questions is Campaign Brief’s Q&A series spotlighting the broad mix of talent shaping Australia...
Carlsberg launches global campaign brewed with miracles to celebrate 20th anniversary of ‘The Miracle of Istanbul’ via Worth Your While
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Aussie expat Tim Pashen, Creative Director at Copenhagen-based agency Worth Your While, is behind Carlsberg’s latest...
Bobblehead Ray saves the day in AA’s new Membership campaign via Quantum Jump
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AA launches new Membership campaign featuring your new favourite bobblehead.
GMSV unveils the 2025 GMC Yukon Denali in AU + NZ with new ‘Made for More’ campaign via MBCS
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General Motors Specialty Vehicles (GMSV) has launched its bold new multi-platform campaign “Made for More” via MBCS...
LIA 2025: Get 25% Off Entry Fees Before June 10
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25% discount on entry fees through 10th June, 2025.
IBM ANZ joins ACAM as founding supporter to upskill Australia’s marketers in AI
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The Australian Centre for AI in Marketing (ACAM) has announced that IBM ANZ has joined as a founding supporter...
TBWA Australia appoints Lucio Ribeiro as first-ever Chief AI and Innovation Officer
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TBWA has appointed Lucio Ribeiro as its first-ever chief AI & innovation officer, becoming the first creative agency...
Aussie expat Mike Miller departs Executive Creative Director role at X3M Ideas, Nigeria
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Aussie expat veteran creative leader Mike Miller, Executive Creative Director at Nigerian agency X3M Ideas has...
IMAA: Proposed WA Government Master Media CUA changes are a blow to Indie agencies and the Western Australian economy
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By bundling strategy and planning into the compulsory CUA, government departments face even greater limitations...
MITP Agency Perth creates Hunt And Brew’s first global campaign, “Infinite Hunting”
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Taking inspiration from the brand’s tagline, Always Hunting, together with the animal designs that have long flanked...
Princess Cruises appoints 72andSunny
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Princess Cruises has appointed 72andSunny Sydney to help shape its brand positioning in Australia and lead the...
DO. Agency bolsters leadership team with three senior hires: Tian Skene, Tom Denton + Issy Haley
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Independent agency DO. has today announced several new appointments further strengthening the agency’s leadership.
Only 13% of Aussie brands use humour: Willow & Blake asks why in The Humour Advantage report
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Willow & Blake Lead Copywriter and Strategist Clare Taylor reflects on the humour advantage in branding, and why the...
Hnry resurrects the Soul Trader to save Aussies from tax-time hell in new national campaign
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Australia’s leading digital tax and accounting service for sole traders Hnry, has launched a bold national campaign...
Ingham’s gives parents the ultimate bargaining snack in new campaign via True New Zealand
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True has launched its first campaign for Ingham’s as part of their new partnership.
Zip Water appoints Avenue C as new media agency across ANZ
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Zip Water, the globally recognised leader in instant boiling, chilled and sparkling water systems, has appointed...
GWM takes car pooling to the next level with new innovation ‘The Carpool’ via Thinkerbell
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Created by creative agency Thinkerbell, GWM has unveiled a world-first innovation to launch its new Cannon Alpha...
Australian Financial Review appoints Howatson+Co as new creative agency
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Howatson+Company has been named creative agency of record for Australian Financial Review (AFR).
Countdown to the 2025 Australian Effie Awards deadline: Monday, May 26
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The 2025 Australian Effie Awards have extended the deadline for entries to Monday, May 26.
Millennium Communications enters new era; announces rebrand to Curated Agency
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After nearly a decade of shaping stories and elevating brands, award-winning public relations and communications firm...
Music to Your Mouth: Uncle Tobys Plus launches first campaign in six years via Ogilvy Australia
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Beloved Australian cereal brand UNCLE TOBYS Plus, has launched its first new brand campaign in six years.
An Aussie or Kiwi attending Cannes Lions in June? let Campaign Brief know now to keep in the loop
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Celebrate Cannes with the Aussie and Kiwi contingent and expat creative directors from around the world
Wingstop appoints Hello as full-service marketing agency for Australian launch
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Global fast casual dining giant Wingstop has appointed Hello as its marketing agency of record in Australia...
Beyond the Brief: How +61 and Bear Meets Eagle On Fire turned Telstra’s humble phone box into powerful symbols of community support
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In this edition of Beyond the Brief, CB chats with Bear Meets Eagle On Fire and +61 about their striking campaign for...
QV shines a light on unseen acts of care in new campaign via Sunday Gravy and Half Dome
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Sunday Gravy and Half Dome positions QV as ‘care behind every bathroom door’ in new brand campaign.
Greg Hahn: AI won’t replace creatives who connect with judgement, instinct and emotion
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Greg Hahn, co-founder and chief creative officer of Mischief @ No Fixed Address, New York, on why AI can't replace...
Panasonic tells Aussies “your hair deserves better” in new hairdryer campaign via Awaken
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Awaken leads end-to-end creative strategy and production to launch Panasonic’s new hairdryer range.
ACMF, This is Flow and UnLtd launch first-ever national brand campaign and open entries for national songwriting competition
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The Australian Children’s Music Foundation (ACMF), in collaboration with independent media agency, This Is Flow, and...
Cleaning gets competitive in JIF’s new ‘JIF MessMaster’ campaign via REBORN
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The campaign transforms everyday cleaning into a series of absurd, tongue-in-cheek challenges.
Attention freelance producers and directors: Get a FREE listing on Portfolio & Reel’s online directory
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Are you an Australian or New Zealand based freelance producer or freelance TVC / content director?
Samsung and BBH Singapore’s new global campaign tackles Gen Z struggles with AI
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The global campaign launches from May across television, cinema, social, and online platforms.
Gerety Awards to host Gerety Talks Jury Insights from Australia panel: Thursday, June 12th
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The 2025 Gerety Awards are in full swing, and this year’s global executive jury includes a standout Australian...
Gerety Awards set to host exclusive VIP DIAMOND BBQ Party in Cannes on Tuesday, June 17
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Gerety Awards to host invite-only VIP DIAMOND BBQ Party in Cannes - Tuesday June 17.
The One Club Opens Entry Call for Global Next Creative Leaders, Celebrating Women, Non-Binary & Trans Creatives: Entry Deadline Monday, June 16
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The One Club for Creativity has opened the call for entries for the 10th annual Next Creative Leaders 2025.
Who’s where? Portfolio & Reel offers latest Ad Agency and Production Company staff lists for Australia and New Zealand
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Portfolio & Reel’s Australian + New Zealand ad agency and production company directories are constantly updated...
Invest in a tax deductible BestadsPRO membership for only US$30 per year to get full access to Bestads
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We hope you, like over 240,000 other ad professionals registered on Bestadsontv.com throughout the world, enjoy...
Beyond the Brief: Eardrum trio unpacks Goodnites’ global audio campaign ‘It Takes Time’
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In this edition of Beyond the Brief, Campaign Brief chats with Eardrum’s Founding Creative Director Ralph van Dijk.
INVNT Powers Aussie Broadband’s Wi-Fi Slam activation at Sydney Royal Easter Show
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Global brand storytelling agency INVNT has once again delivered a standout activation for Aussie Broadband, this time...
DiDi doubles down on music culture credibility; continues partnership with BRING Agency
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Following a successful partnership at the tail end of 2024, which saw local DJ/Producer legend Young Franco pop-up at...
Heineken NZ launches bold 3D ‘Beer Pour’ OOH work via Saatchi & Saatchi and Dentsu Aotearoa
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Heineken NZ has delivered a high-impact special build installation in the heart of Auckland’s vibrant Ponsonby.
Craig McLeod departs Droga5 Aotearoa for Strategy Director role at The General Store
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The General Store, a creative agency known for its multi-disciplinary approach to brand building, has announced the...
The Arthritis Movement launches new AI-powered app ‘Clara’ to empower Australians living with arthritis via digital agency Pollen
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Leading digital agency Pollen has partnered with The Arthritis Movement to launch Clara, a groundbreaking AI-powered...
DDB Sydney appoints multi award-winning designer Caroline Gilroy for Head of Design role
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Gilroy brings more than 20 years of brand and advertising design experience, having worked in senior design roles in age
Join the Industry’s Most Informed — Register for Free and Receive the Campaign Brief Daily Bulletin
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Cannes Lions annnounces 2025 Shortlisting Jury ~ Line-up includes 10 jurors from Australia
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"The 2025 Shortlisting Jury is a true reflection of the global nature of creativity today. The addition of new markets
Today’s the Final Day to Enter the 2025 Gerety Awards: Friday, May 9
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All submissions must be finalised by today Friday May 9th.
Bear Meets Eagle On Fire with +61 wins two Gold ANDY Awards for Telstra ‘Better on a Better Network’ at the 2025 International ANDY Awards
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Work on an International scale dominated the competition with the majority of winners exceeding North American agency wo
Stay, Play, Texas: BYRDLI Launches Next Creator-Led Travel Campaign with Travel Texas Featuring Tegan Phillipa and Nathan Landers
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Partner content: World’s fastest-growing creator-led travel platform lands in Texas with a distinctly Australian lens.
Samsonite faces a lowrider beatdown in latest spot in its ‘Seriously Tough’ campaign via TRP
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TRP has launched the first of three new executions for Samsonite as part of the brand’s long-running Seriously Tough...
Drama Resistant Since 1980: Pirtek celebrates 45 years with new brand campaign via Rick Barry
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To celebrate 45 years of operations, Pirtek has launched of a new brand platform developed in partnership with...
Waikato Management School students visit HERO Melbourne as part of global business tour
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Final-year honours students from New Zealand’s Waikato Management School were treated to an insider’s look at one of...
Creative industry trio launch May8 to encourage men to take action against domestic violence
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Three members of Australia’s creative community create first national day of action specifically for men.
Havas gathers industry to explore shifting Aussie values at 2025 Aussie Futures launch events
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To mark the launch of the Havas Labs 2025 Aussie Futures report and its new segmentation model, Havas Australia...
Club UnLtd announces adland DJ finalists; The Presets’ Julian Hamilton to headline club night
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Seven of Adland’s top emerging DJs will go head-to-head at the inaugural Club UnLtd on 22 May, in a high-energy...
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