2025 CB Hot List: Agencies ranked 11-20

11. SUNDAY GRAVY

Notable work: Sapporo ‘Win this fish’; ‘Specsavers ‘Auction Day’; Didi Tow Service; Didi ‘Camry Chariot’; Posca ‘Art over everything’; OnePass ‘Only members get it’; Yebisu ‘God of business prosperity’

12. HERO

Maybelline New York ‘Under the avatar’; Toyota ‘The C-HR Collection’; Toyota BZ4X ‘Barry’; Toyota ‘Find your drive’; Toyota ‘Gazoo Racing Book’; Intax ‘Mindography’; Decjuba ‘Puffer plane’; Baker’s Delight ‘Keep it real’.

13. EMOTIVE

Deep Rising ‘The world’s largest ocean dispute’; Weis ‘Saviour of summer’; Optus ‘No catch’; Google ‘ The invisible forest’; Google ‘Why KELP’; Google ‘Youse can too’; San Remo ‘Brings families together’; Revlon ‘Luna Park makeover’; St Hugo DR3 Wines ‘Store takeover’.

14. A TIME AND PLACE

Suzuki ‘Cars by the kilo’; Suzuki ‘Frenzy responsibly’; Suzuki Jimny XL ‘Test drive’; Suzuki Jimny XL Heritage ‘Brand new old Jimny’; Suzuki Vitara ‘Selling cars to the kids’; Suzuki ‘Time machines’; Balter ‘Perfecto for arvo’; Alula ‘Forever Revitalising’; Deloitte Digital ‘Create Great’; Deloitte ‘The First Effect’.

15. VML

Australian Navy ‘I am a submariner’; Legacy Australia ‘Legacy Tap’; Monash University ‘This is creativity’; ADF Careers ‘Make your impact’; Rip Curl ‘Virtual Pro Season 2’; Airforce ‘Where your potential lives’; Victorian Govt ‘How well do you know fire?’.

16. COCOGUN

Palliative Care Qld ‘The Cassette’; Inherited Cancers Australia ‘Cancer can be inherited’; The Pinnacle Foundation ‘Make awkward awesome’; MissingSchool ‘Don’t you forget about me’; Amaysim ‘The escape plan’.

17. SHOWPONY

Hydro Tasmania ‘The biggest billboard ever’; SA Health ‘Abuse shouldn’t be part of the job’; TAFE SA ‘Looking for a new job?’; Adelaide Economic Development Agency ‘See for yourself’; Sophie’s Legacy ‘LOST’; TasWater ‘Water. It’s Tasmania’s thing’; Breastscreen SA ‘Make time for the girls’.

18. WE ARE SOCIAL

Samsung Galaxy S24 Ultra ‘No bad seats’; Samsung ‘#Play Galaxy Cup’; Samsung ‘Sabrina Carpenter Y2K’; Samsung ‘Fuslie GB4U’; Contiki ‘Switch on social travel’; Wayside Chapel ‘Social 60’; HUBBL ‘Influencer’.

19. THE HALLWAY

Wholegreen Bakery ‘The Cardboard Cake’; GWM Tank 500 Hybrid ‘Out there awaits’; GWM Cannon Alpha Ute ‘Make effort look effortless’; GWM ‘NRL’; Smooth FM ‘Close Encounters’; Smooth FM ‘Together in Music’; OOH Media ‘Behind every great brand’.

20. AKCELO 

Spotify ‘2024 Wrapped’; Spotify ‘Connected by Spotify’; Tinder ‘Romcom’; Tinder ‘Save my date’; McDonald’s ‘Squid Game Meal’; McDonald’s – Monopoly ‘Ticketless Gameplay’; Salesforce ‘Waild West Saloon’.