2025 CB HOT LIST #8: OGILVY

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, CB highlights those that made the 2025 CB Hot List…

Notable work: Dove ‘10 vs 10 – when did 10 stop looking like 10?’ (with Ogilvy UK); KFC ‘Kentucky Fly’; KFC Hot & Spicy ‘The flavour has spoken’; AAMI ‘Christmas’; AAMI ‘See you at the footy’; AAMI ‘Lucky Country’; AAMI ‘Little Athletics’; Cadbury – Custom Gen AI video ‘Give a cheer to a volunteer’; Melanomas – Sculptures By The Sea ‘The Spot’; ING ‘The Lion’; Gidget Foundation ‘Newborn parent’; Bowel Cancer Australia ‘Australia’s deadliest’; Australian Govt ‘Beforeplay’.