2025 Australian Gen Z Report findings now available – book a free presentation
Today, Strategies has released the 4th edition of the Australian Generation Z Report, a large and comprehensive survey of the attitudes and behaviours of young Australians aged 16-25.
This year’s research boasts a nationally representative sample of over 1,216, 16-25 year-olds, gathering responses to more than 50 questions; ranging from work, health, education, brands, finance, the environment, tech, media, community, and family, to paint the most complete picture of this important consumer segment.
Speaking about value of the research, report author and principle researcher Tom McGillick says: “Generational research often gets criticised for lacking a perspective on what things are unique to each generation and what things are just typical of a certain life stage. This research does make that distinction, because we’ve been asking young Australians these questions every year since 2018, we can make those comparisons.
Some of the key differences between Gen Z in 2025 and Millennials in 2018:
· Climate change reality has arrived: 8 years ago, Millennials greatest concerns for the environment were typically focused on the potential future consequences of global warming. In 2025, Generation Z are far more concerned about things that are happening now, such as the increasing frequency and severity of natural disasters.
· Changing value of education and training: Generation Z don’t approach education the way Millennials did at the same age. Millennials looked at training and education as a way to achieve their career goals sooner, but for Gen Z, the value of education is more in providing security.
· Earning income online: While total numbers appear to have declined as this group ages, over 30% of Australian Gen Z are still earning some form of income online.
· Financial nihilism: Millennials were always worried about money, but they remained optimistic there was a path to prosperity available to them. The sentiment around money, saving, and spending, is far more bleak for Generation Z than it ever was for Millennials. They worry about money much more, are far less optimistic about their prospects of achieving prosperity, and are doing less to try to get ahead.
· Time online and happiness: Many would assume that the more time a young person spends online, the more disaffected they risk becoming, but young Australians who estimate they spend more time online than their peers are (on average) just as happy as those who are online far less.
This year, Strategies are offering free presentations of the full 2025 Australian Generation Z Report.
Says McGillick: “In previous years we’ve sold the report, but this year we’re giving it away. I’d encourage anyone who wants to understand generation Z consumers to get in touch. We’ll come and present the research to your team, for free.”
To book a free presentation of the report contact: info@thestrategies.com.au