2024 CB HOT LIST #8: OGILVY

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, we profile those that made the 2024 CB Hot List…

Ogilvy put in a good performance in 2023 with several campaigns worthy of note.

Notable work in 2023 included White Lion ‘The Loudest Call’; Football Australia ‘Matildas – til it’s Done’; Spotify ‘The Art of the Playlist’; AAMI ‘Fansurance’; Cadbury ‘Posters of Change’; KFC ‘Kentucky Fried Couture’ and ‘Left Handed Drummer’ and Australian Federal Govt ‘The Dotted Line’.

Awards in 2023 included #2 Campaign Asia Agency of the Year and #2 PR Agency of the Year plus cracking Campaign Brief’s The Work 2023 Top 10.

Important creative hires made by chief creative officer ANZ Toby Talbot included Clark Edwards and Bridget Jung as joint executive creative directors of Ogilvy Sydney and Hilary Badger as executive CD of Ogilvy Melbourne. Ant Simmons was lured to the Melbourne office as associate creative director.

On the new business front Ogilvy won Mitsubishi Motors, Persol, Ashurst, TAB, Destination NSW, Fire Rescue Victoria, Laser Clinics Australia and Football Australia.