2023 CB HOT LIST #9: DDB
There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, we profile those that made the 2023 CB Hot List…
DDB put in a very impressive creative performance in 2022 with more than a few campaigns that were seen and noted.
Notable work included DDB + Jarden Financial + Multiple Partner ‘The Creative Index’, 1800 Tequila ‘The bar saved from landfill’, Dabble ‘Roger the real human’, McDonald’s ‘Sauce Quest’, ‘nUGGies’ and ‘Huddle up’, Coles ‘The table across Australia’, ‘Zero waste chef’ and ‘The picky little koala’, Whale Tales ‘30 tails telling 30 tales’, Made By Dyslexia ‘Round holes’, Project Rockit ‘Kind Royale’, Skittles ‘Handicure’, Ovarian Cancer Australia ‘Carry the courage’ and The Royal Institute for Deaf and Blind Children ‘Next Sense’.
Awards included a Gold Lion and Bronze Lion at Cannes, AWARD Agency of the Year and Australian Digital Agency of the Year at Campaign Asia Awards.
The agency expanded its remit on Coles – the biggest pitch of the year – plus wins including Oroton, Cupra, Funlab, Dabble, A Leagues, Movember and Made By Dyslexia.