2023 CB HOT LIST #8: HOWATSON+COMPANY

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, we profile those that made the 2023 CB Hot List…

It was another stellar performance by two-year old agency Howatson+Company, with impressive work and new business wins in its second year.

The stand-out work of 2022 was the globally awarded Matilda Bay ‘Rejected Ales’. Other notable work included The Guardian ‘News needs a guardian’, UNSW ‘Mission for Earth Habitation’, Belong ‘Second Life Phones’, Matilda Bay ‘Non-Rapid Taste Test’, TK Maxx ‘Abso-tk-Lutely’, Petbarn ‘Pets love Petbarn’ and ‘Eat everything but make it fashion’, and Swoop Aero ‘Onwards is upwards’.

In 2022 the agency more than doubled in size to 112 people, revenue grew 225% YoY and grew to $107m in media billings thanks to retaining all clients and adding 17 more, including Qantas Frequent Flyer, Greencross Pet Wellness Company / Petbarn, UNSW, Door-Dash, Colonial First State, MYOB, Macquarie Bank and The Guardian.

A major highlight: Howatson+Co was named 2022 D&AD Global Agency of the Year, winning three Yellow Pencils and two Graphite.