2023 CB HOT LIST #4: VMLY&R

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, we profile those that made the 2023 CB Hot List…

VMLY&R put in an impressive creative performance in 2022, entering the CB Hot List Top 10 for the first time since 2019 – with great work across a range of clients.

Notable work included Defence Force Recruiting ‘The audio ad you can see’, ‘See what your shipmates can’t’, ‘Interactive battlefield’ and ‘Boarding Pass’, Monash University ‘Endangered generation’ and documentary, ‘History repeats’ and ‘Change exhibit’, Intel ‘Bag Raiders’, Pizza Hut ‘Pizzahunt’, Kindness Factory ‘Public service announcement’, Colgate ‘Sound of a smile’ and ‘Auscheer’.

With 31 Acceptances VMLY&R was ranked #2 Australian agency in The Work 2022 and eight campaigns made Bestads Top 6 of the Week in 2022.

In 2022 VMLY&R took on board the entire Ford business to grow by 40+ staff to a total of 178. On the new business front the agency picked up Destination NSW, Flight Centre, Australian Digital Health Agency, GigaComm, Kindness Factory, Honest Eggs Co, Pie Face and 1OO1 Optometry.