2023 CB HOT LIST #2: SPECIAL

There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, we profile those that made the 2023 CB Hot List…

Special came through 2022 once again with great work on a wide range of clients.

Notable work included Uber Eats ‘Choose your own AO’, ‘Paris/ Irwins’, ‘Sisters’, ‘Pool Day’, ‘Don’t Eats’ and ‘Confused’, ANZ ‘Eau de Home Loans’, Bonds ‘Big Icon Energy’ and ‘Total package’, Chatime ‘Satisfy your strange’, Mutti ‘Canned laughter’, Netflix ‘Barber shop’ and ‘Who’s Watch Inn’, Pepsi ‘Pepsi-verse’, RM Williams ‘Crafted for life’, Carlton Dry ‘Slabface’, Virgin Australia ‘Bring on wonderful’ and ‘Middle seat lottery’, Uber One ‘Membership’, Uber x KFC ‘Drumroll’, and Harris Farm ‘Value with values’ and ‘Iles of Capri’ store design.

In 2022 Special won six Agency of the Year awards at Campaign Asia including Australian Creative Agency of the Year, was placed #3 in the AdAge Superbowl Rankings and was named AdAge Newcomer of the Year. Special won the Grand Effie in 2022 plus two Gold and two Silver. At AWARD Special took home one Gold, six Silver and eight Bronze Pencils.