2022 CB HOT LIST #9: HERO
There were several agencies that were included in the final shortlist for Campaign Brief Agency of the Year. In the lead-up to the AOY announcement, we profile those that made the 2022 CB Hot List…
From zero to hero: HERO joins the CB Hot List after producing great creative in what was a pretty challenging year for most agencies.
Notable work included e-Bay ‘The pre-loved show’ and ‘Creating this year’s mega retail event’, Mastercard ‘Virtual fan’, V2 Food ‘Taste-A-Tarian’, Topo Chico global launch, Menulog ‘Delivery dance’ and ‘State of Origin snackdown’, Pymble Ladies College ‘Watch us change the world’, and Worksafe Victoria ‘It’s never you, until it is’.
HERO was ranked the top Indie agency in Campaign Brief’s The Work 2021, with an impressive 26 Acceptances. The agency – which claims to be the only Australian Indie to integrate creative, media and technology – was ranked #1 Indie at the Australian Effies and #2 at the APAC Effies.
HERO had a great new business run in 2021, with 32 new clients coming on board and zero losses, resulting in 35% revenue growth and the agency surpassing 200 million billings. Staff grew 56% to 109 full-time employees.
4 Comments
Great work, but I hadn’t even heard of HERO, which I like. For once a new agency doing the work and building their creds before going on a PR blitz. More of the Indi newbies should do it this way.
Sorry… but how is hero an indie?
Hi @Hero not an indie – yes HERO is a 100% independently owned and operated Australian business. You may be referring to our global partnerships with McCann and IPG? We bought the Australian McCann business 2 years ago from IPG, so McCann’s business in Australia is now what’s known by them as an ‘independent affiliate’.
I really like working with this agency. Good people, earning good results. Congratulations. If you’ve worked with Ben C and their team you’d know it’s a good energy all around that allows the good work to come out.