McDonald’s and Kmart top Cubery’s 2025 Australian Christmas Ad Rankings
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With the release of this year’s Christmas Ad Rankings, 2025 represents a major milestone for Cubery, marking a decade...
Gerety Awards introduces the Moments Cut and reveals the 2026 Grand Jury
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Merlee Jayme said: “When creativity shows up with heart and speed, a passing moment becomes something that matters."
Coca-Cola refreshes Sydney’s Kings Cross Coke sign via WPP Open X, Ogilvy Australia + Hogarth
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Coca-Cola Australia has launched a new look for Sydney’s iconic Kings Cross Coke sign, which represents the simple...
APAC Effie Awards names Visa’s Danielle Jin as 2026 Chairperson
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Danielle Jin, Senior Vice President and Chief Marketing Officer at Visa Asia Pacific has been appointed by Effie...
Are Brands Too Fearful of the Ban? It’s Time for Progress, Not Panic.
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Co-written by WiredCo.'s David Kennedy and Steph Edwards.
Independent strategic design studio Creatik turns up the dial with bold new brand identity
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Creatik’s rebrand goes beyond a new look introducing fresh positioning, sharpened purpose, and a brand identity designed
Boxer & Co. rebrands as Boxer Brands, doubling down on FMCG specialisation
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Independent agency Boxer & Co. has rebranded to Boxer Brands, reflecting the evolution of the business from a...
Haier appoints TABOO for Australian Open sponsorship duties
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Haier, the official home appliance partner of the Australian Open, has appointed TABOO as its experiential agency for...
Heckler’s Andrew Holmes wins two Ellie Awards at the 2025 Australian Screen Editors Awards
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Heckler is celebrating a huge moment for lead editor Andrew Holmes, who over the weekend picked up two Ellie Awards...
SNICKERS transforms a WA freight train into a moving billboard on rails via T&P Australia
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SNICKERS has taken its famous "You're Not You When You're Hungry" brand platform to new territory with the launch of...
Marketing Bee grows international client base across Asia
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Marketing Bee has expanded its work across the Asian food category, adding several major FMCG brands to its portfolio...
Aussie director Mark Molloy helms Apple’s Xmas film ‘A Critter Carol’ via TBWA\ Media Arts Lab
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Apple has launched its 2025 holiday film “A Critter Carol", which captures the joy of unexpected friendship, told...
Eight creative leaders from Australia named to the global One Show 2026 jury
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The One Club for Creativity has announced eight creative leaders in Australia who will serve on the global jury for...
Orange Line wins back-to-back Google Agency Excellence Awards
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Consulting-led digital marketing agency Orange Line has been awarded the 2025 Google Agency Excellence Award for...
Time Under Tension launches AI Academy as GetThere merges into agency; appoints Simon Hillier to lead
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AI specialist agency Time Under Tension has appointed leading AI educator and communications strategist Simon Hillier...
Human vs AI debate finds human creativity doesn’t just survive in the age of AI – it leads
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AI accelerates, but humans navigate. That was the conclusion of an industry-first debate between a leading...
Bestads Best TV/Film of the Week: World Of Tanks’ ‘Holiday Ops 2026’
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Each week Bestads showcases standout global advertising work as reviewed by a top international creative director or...
Haeday hires Aimee Madson as retail marketing strategist; Liam Marsden joins as art director
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Haeday has announced two new key hires that represent the next stage of growth for the retail specialist. The agency...
Global agency veterans launch 100% female-owned collective built to challenge convention – unapologetically
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MAAD Collective is based in Sydney, operates globally, and is ready to partner with organisations looking to rewrite the
Lexie Mand: The Future of Marketing – Six 2026 Trends Every Brand Should Know
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By Lexie Mand, Delivery Lead, TAG
Countdown to FREE Entry to Campaign Brief Agency of the Year + CB HOT LIST 2026 – deadline Friday 19 December
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CB Agency of the Year (plus Medium and Small AOY) is the most coveted of all trade mag titles to win – and where an age
Ash Barty hits the streets as an Amazon Flex delivery partner in new social campaign via Herd MSL
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Amazon Flex has launched a new campaign featuring Grand Slam champion Ash Barty in a social film, created by Herd MSL...
Bestads Best of the Week Reviewed by Felix Richter, Global Chief Creative Officer, Mother
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
The Lott launches first major brand platform in four years with ‘The World Needs Wonder’ via Special and dentsu Queensland
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The Lott has launched a new brand platform 'The World Needs Wonder', its first major masterbrand shift in four years...
Nicky Bryson joins Telstra as new Head of Creative Excellence
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Telstra has appointed renowned strategist Nicky Bryson as its new Head of Creative Excellence.
Flow appoints globally experienced leader Kim Raicevich and scales client service offering
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Independent media agency This is Flow has further strengthened its leadership team, with the appointment of...
Havas acquires independent media agency Kaimera
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Havas has announced the acquisition of Kaimera, an award-winning, independent media agency recognized for its expertise
Today the Brave launches ‘The Naughty Nice Emporium’: a subversive in-store Christmas experience where Santa decides your fate
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After the success of ‘Among the Brave’, Today the Brave is closing out the year with a new festive project...
Motion Sickness recruits top talent to fuel growth across New Zealand and Australia
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After a strong year of growth and industry recognition including two Cannes Lions Grands Prix, and new client wins such
Ogilvy New York CCO Samira Ansari reveals lecture topic for Copy School next week; Only a few spots left, secure your place now
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Chief Creative Officer of Ogilvy New York, Samira Ansari, Guest Lecturer for next week’s Copy School 2025, has...
Heckler’s documentary film TRUE SOUTH to premiere at Westpac OpenAir Cinema in 2026
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Ahead of its national cinema release in 2026, independent creative studio Heckler has announced that its landmark...
‘A Creature with Comforts’: MG’s debut ute lands in Australia with new campaign via Queen Charles
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MG has recently launched the MGU9 into Australia under a new campaign “A Creature with Comforts’ created by Queen Charle
Campaign Brief Creative Circle: What’s hot in December?
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This month features DDB Sydney's Matt Chandler, Nina East, Paul Gregson, Sharon Edmondston, Ant Melder + Katelyn Testa.
Posca Hydrate hits the streets with new ‘The Elixr To Fix Ya’ Summer campaign via AFFINITY
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This summer, Posca Hydrate is hitting the streets harder than a gladiator in full armour.
VANDAL uses plant DNA to power landmark New Year’s Eve projections
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The City of Sydney has engaged leading creative studio VANDAL to deliver the creative direction and innovative...
TCL retains UMM and SOMO to lead MARCOM and digital strategy
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TCL Electronics Australia has reappointed independent creative communications agency UMM and digital marketing...
Half Eaten Donut drives record results for SXSW Sydney 2025
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Independent Australian digital marketing agency Half Eaten Donut has delivered record-breaking results for SXSW Sydney..
The Oasis Ball plugs into ‘Electric Dreams’ in Perth on Friday 15 May 2026 for a night of neon
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Power up your look as the 2026 Oasis Ball takes a bold leap back to the vibrant, neon-drenched 1980’s.
2026 Predictions: AI, Retail Media and the Ad Revolution
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Partner content - With the pace of technological change accelerating across the advertising and media landscape...
Airwallex celebrates McLaren Star Lando Norris’ Historic F1 win in major OOH screen takeover
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Airwallex, the Australia-founded leading financial platform for modern businesses, has delivered one of the country’s...
IKEA marks arrival in NZ with ‘IKEA, Everywhere’ campaign via Havas Host and Mindshare NZ
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A global icon arrives in New Zealand, meeting Kiwis with cultural understanding, local relevance + nationwide excitement
Sunday Gravy appoints John Minty as chief financial officer
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Sunday Gravy has announced the appointment of John Minty as its new Chief Financial Officer, bringing more than three...
Vale Legendary TVC producer Cheryl (Chez) Gough: “Australian advertising has lost one of its very best and a central figure of Australian advertising’s golden age.”
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After a great career at The Palace she joined the hilariously funny director Ian McKenzie and helped the Palace even mor
One Green Bean celebrates 18 years
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Havas Village Australia’s creative communications agency One Green Bean (ogb) has spent nearly two decades turning...
Tightknit Studio launches outsourced marketing model with social enterprise Thankyou
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Creative agency Tightknit Studio has developed a new service model with social impact brand Thankyou, beginning with...
David Vale: Production is Creative – How Collaborative Departments Deliver Better Work
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By David Vale - Managing Director & Founder: HSLR Creative Productions
The NRMA sets new benchmark for sustainable advertising with new EV campaign
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The NRMA has launched a new campaign which encourages Australians to consider switching to an electric vehicle (EV)...
McDonald’s Netherlands embraces the “terrible” side of Christmas in new AI spot via TBWA\Neboko
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TBWA\NEBOKO has put a bold creative twist on the holiday season for McDonald’s Netherlands, steering away from the...
Celeste Barber encourages Aussies to ‘Get Your BOOIE On’ at Woolies in new spot via M+C Saatchi
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M+C Saatchi has launched the latest campaign for Celeste Barber’s BOOIE Beauty, now officially on shelves at...
Town Square creates ripple effect for Snowdome Foundation’s Snowball fundraising event
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Independent creative agency Town Square has partnered with the Snowdome Foundation for its annual major fundraising...
Pembleton launches Evil Ray: A sun protection company calling the sun out for what it is – an evil entity trying to kill us all
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Pembleton has unveiled its latest brand creation, Evil Ray — a nationwide launch designed to shake Australians out of...
Initiative and Road Safety Commission WA bring road safety to life via regional art
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Adam Barker, Creative Partner at Gatecrasher Advertising created the designs, with the artwork brought to life by...
Corey Swaffer appointed AADC’s new co-president as Paul Kitching’s two-year term ends
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The Adelaide Advertising & Design Club (AADC) has appointed Corey Swaffer (right) as its new Co-President for 2026...
Naples-born pizzeria L’Antica Pizzeria Da Michele appoints Agent99 as Australian PR agency
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Award winning independent PR agency Agent99 has announced the addition of iconic L’Antica Pizzeria Da Michele pizzeria..
Publicis Groupe marks 100 years in new film and anniversary documentary via Publicis Conseil
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Publicis Groupe has launched its annual 'Wishes' film, marking a significant milestone as it approaches its 100th...
City of Perth brings Chrissy to life in new ‘Christmas Lives Here’ campaign via Wildlings
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The City of Perth has unveiled its 2025 Christmas TV campaign, created by Perth agency Wildlings, which brings the...
Green Industries South Australia celebrates a sustainable future… and the plastics aren’t invited in bold new campaign via SAUCE
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Green Industries SA has launched a new statewide campaign via SAUCE, celebrating South Australia’s continued global...
Prezzee launches two new Magical Moments experiences in time for the festive season
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To help recapture the holiday spirit, Prezzee is bringing a touch of AI-powered magic to Christmas with the launch...
Bestads Best TV of the Week: Orange’s ‘Whatever Your Christmas’ via Publicis Conseil, Paris
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The film was chosen by this week's guest judge Jindai Joseph, Executive Creative Director at Elite Media, New York.
Major brands join Inclusively Made to drive better disability representation in marketing; Thinkerbell crowned Inclusive Agency of the Year
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Today, Inclusively Made has announced new additions to its group of foundation partners, including some of the...
CampaignLab celebrates 10 year milestone with promotion of Thalia Mills to General Manager
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Independent creative communications agency CampaignLab is celebrating its ten-year anniversary with significant...
“More Ways to Move”: VIDA unveils new campaign to mark opening of the new Metro Tunnel via VML
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The Victorian Infrastructure Delivery Authority (VIDA) has unveiled “More Ways to Move”, a landmark campaign via VML.
Flinders University roll out ‘fearless’Stranger Things campaign via Atomic 212°
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Media agency Atomic 212° and Flinders University have launched a major integrated brand campaign timed to coincide...
The meaning of –196 revealed in surreal new campaign for Suntory via Droga5 Sydney
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Why do they call it -196? It’s a question that’s puzzled plenty of Aussies ever since this cult classic from Japan...
Deakin University launches ‘Together’ platform to rally alumni and raise $150m via Three Scoops
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Deakin University has unveiled its new philanthropic and engagement platform, ‘Together’, marking the university’s...
Petaluma launches ‘Delight is knowing’; Vinarchy’s new campaign platform via HSLR.
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Vinarchy has unveiled a new campaign platform for Petaluma, created in collaboration with HSLR Creative Productions.
Australian Pork appoints Enigma after media review; ends eight years with Slingshot
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Enigma will take up the reins of the domestic fresh pork marketing, including the famous Get Some Pork On Your Fork camp
Retail media campaign tips from Amperity, MixIn, Criteo and Vinarchy Wines
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Partner Content - At a recent retail media panel session, leaders gathered to discuss a recent retail media campaign...
Otherside and Wildlings Perth brew up BEER’D OIL – A beard oil made from real hops
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Crafted with the same hops used in Otherside’s beer. Proceeds supporting the Movember Foundation.
Aussie expat director Kim Gehrig helms Apple’s accessibility film ‘Designed for Every Student’
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Apple has launched a new accessibility short film worldwide for International Day of Persons with Disabilities...
Hard to keep up with who’s where? Portfolio & Reel offers latest Ad Agency and Production Company staff lists for Australia and NZ
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Portfolio & Reel’s Australian + New Zealand ad agency and production company directories are constantly updated...
Eagle Eye promotes APAC executives as regional growth accelerates
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New customers and ongoing momentum prompts Asia Pacific changes.
Update your FREE Bestads Profile with these 4 steps and stay ahead in the industry in 2026
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To ensure your profile is up to date and accurately reflects your work, please follow these simple steps...
Director duo ‘SEQUEL’ join Haven’t You Done Well for commercial representation
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Haven’t You Done Well, the Australian production company founded by Aunty Donna, has signed director duo SEQUEL for...
As TABOO turns 25 Founder Andrew Mackinnon passes the torch; steps into chairman role
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As TABOO celebrates its silver anniversary, Founder and CEO Andrew Mackinnon has announced he’ll be stepping down
Amazon Ads and Seven take the win at UnLtd: Open golf tournament
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The annual UnLtd: Open golf tournament brought over 300 industry golfers of all levels together to swing, drive and...
Cannes Lions launches LIONS Sport: A two-day global forum on creativity in sport
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Taking place 24–25 June 2026 during Cannes Lions, the two-day programme will unite leaders from across brands...
Just a few days left. And far fewer places: Last call for Copy School 2025
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If you’ve been meaning to sign up, consider this your tap on the shoulder...
Destination Wollongong’s new ‘Why Bother?’ tourism campaign surpasses 500,000 views
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Destination Wollongong's bold new “Why Bother?” destination marketing campaign has generated significant community...
Shift 20 Initiative launches new ‘80 for 20’ campaign and initiative via PHD and Special
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The Shift 20 Initiative has launched 80 for 20, a new program designed to accelerate disability representation in...
19 Crimes brings Ashes banter to Brisbane Airport in new billboards via TWE X Splash
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19 Crimes is welcoming cricket fans to Brisbane for the 2nd Ashes Test with a cheeky billboard via Treasury Wine...
Farm Angels breaks through $500K fundraising goal with flanno season campaign via Sunny
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A powerful blend of storytelling, influencer support and multi-channel media strategy has helped national charity...
The 47th AWARD Awards launches with new campaign via Bear Meets Eagle on Fire
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Entries are now open for the 47th AWARD Awards, APAC’s benchmark for creative excellence, supported this year by a...
Coopers Original Pale Ale launches new ‘Reserved for Good Mates’ campaign via Sunday Gravy
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Coopers Brewery is giving its most iconic beer, Original Pale Ale, a personality as real as the people who drink it...
Let’s Just Meet at the Pub… Again: MADC’s Non Events Series returns 5:30pm Tuesday, December 16, The Corner Hotel Rooftop, Richmond
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After the roaring success of last year’s groundbreaking achievement in organising absolutely nothing, the MADC has...
Bestads Best of the Week Reviewed by Jindai Joseph, Executive CD, Elite Media, New York
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Following the Omnicom-IPG merger 303 MullenLowe rebrands back to 303
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Following the Omnicom-IPG merger the IPG-owned MullenLowe name has been retired globally, and as a result, Attivo Group-
Hype Republic produces unique ‘Bound By Legacy’ film for Sydney Roosters x adidas collaboration
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Gold Coast production company Hype Republic, has launched a powerful new 90-second brand piece that showcases a new...
Specsavers sounds the alarm in playful marketing campaign via TBWA\Melbourne
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Specsavers has launched a new trade marketing campaign via TBWA\Melbourne, that dials up the wit and humour of the...
Allegro unveils a modern fable about parenthood + imaginary friends in Xmas spot via DDB Warsaw
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In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from...
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