Breast cancer awareness ‘Man Boobs’ takes out Cannes Health Lions Grand Prix for Good
June 19 2016, 1:33 pm | | No Comments
The Cannes Health Lions Grand Prix for Good has been awarded to “Man Boobs” by Argentinian agency David Buenos Aires for MACMA. David is part of the Ogilvy & Mather network.
“Man Boobs” was developed on behalf of the The Breast Cancer Health Movement and takes on social media censorship of female breasts by demonstrating how to do a breast self-exam using a man. The social campaign also raises awareness for breast cancer in men.
The Grand Prix for Good is open to Gold Lion winning entries ineligible for a Grand Prix in their section and judged by members of the Pharma and Health & Wellness juries.