March 2015 Archives

Deadline extended to May 30 for entries to Campaign Brief’s The Work 2025: FREE to enter

No Comments

FREE to enter. No wasted entry fees – only entries that are accepted into The Work incur an acceptance fee. The final de

+61 and Bear Meets Eagle On Fire share #3 spot in 2025 ADC Asia-Pacific Agency Rankings; Revolver ranked #1 Production Company in APAC; Rumble ranked #1 Music & Sound Company in APAC

No Comments

+61 and Bear Meets Eagle On Fire have both been ranked equal #28 agency in the world in the ADC Global Creative Rankings

Black T-Shirts Podcast chats with MIRIMAR LA’s Luke and John McKelvey in latest episode

No Comments

This week's episode of Black T-Shirts has nothing to do with two brothers from Miramax. However, it has everything...

2degrees creates phone lullabies to put you and your phone to sleep at bedtime in new radio campaign via TBWA\NZ and Eardrum

No Comments

As part of their ongoing work to promote healthier phone behaviours, 2degrees used timely radio ads to help get...

The Salvo’s launches powerful film ahead of the Red Shield Appeal Doorknock this weekend

No Comments

The Salvation Army has launched its annual Red Shield Appeal, which aims to raise $38 million to ensure the charity's...

Victoria Bitter launches ‘Very Bitter Tissues’ for State of Origin fans in new campaign via Akcelo

No Comments

Victoria Bitter is back as the official beer of Origin in 2025, and this year it’s adding fuel to the fire between...

Bestads Best TV of the Week: JCPenney’s ‘Ropa Vieja’ via Mischief @ No Fixed Address

No Comments

"No gimmicks. No dancing. Just a simple, timeless moment everyone can relate to. I'm sold."

Lotterywest and 303 MullenLowe Perth reclaim the once most loved day of the week in new ‘Long Live Saturday’ platform

No Comments

In a cultural swing that goes beyond dreams of winning the lottery and dives deep into connection, Lotterywest has launc

Australia takes home four Graphite Pencils and 22 Wood Pencils at 2025 D&AD Awards in London; Revolver and Australian director Steve Rogers score two Yellow Pencils for oversees work

No Comments

Australia has won four Graphite Pencils and 22 Wood Pencils the 63rd D&AD Awards Ceremony, which has just wrapped up...

Beyond the Brief: How TBWA\NZ choreographed joy, realism and trust with ANZ’s Sharma family

No Comments

In this edition of Beyond The Brief, TBWANZ CCO Shane Bradnick shares how the agency brought joy and emotional depth...

Katrina Alvarez-Jarratt departs ECD role at TBWA\Sydney after nine years with the agency

No Comments

Campaign Brief can reveal that after nearly a decade with the agency, Katrina Alvarez-Jarratt has departed TBWA\Sydney

“Please Ignore It”: Tourette’s Association of NZ launches anti-awareness awareness campaign for Tourette’s Awareness Month via Saatchis NZ

No Comments

Tourette’s Association of New Zealand launches an awareness campaign that wants you to ignore.

Supergiant releases Customs House Vivid Sydney teaser for ‘House of Romance: Dreams Collide’

No Comments

Immersive entertainment studio Supergiant has released a teaser of House of Romance: Dreams Collide, its Customs House p

Lisa McMillan to depart M&C Saatchi’s Bohemia for Managing Director, Government role at UM

No Comments

Lisa McMillan is set to depart her role as Chief Client Officer at M+C Saatchi Group’s Bohemia to join UM Australia...

Motion Sickness adds five new hires across strategy, creative and client service

No Comments

Independent agency Motion Sickness has made five new hires across its Auckland office, expanding its capabilities in...

Keno and Rolling Stone amplify local pubs and live music in new campaign via Dentsu QLD

No Comments

Keno has partnered with Vinyl Media’s Rolling Stone to shine a light on Australia’s thriving pub scene, uniting...

Attivo acquires US AI-powered growth agency The Next Practice

No Comments

Global marketing services company Attivo continues its build-up of capabilities in the U.S., this week announcing...

DO. AGENCY promotes Tom Ormes to Group Chief Creative Officer

2 Comments

Global independent DO. AGENCY has elevated Tom Ormes, formerly DO. AUS Executive Creative Director, to the new role...

‘Screentime’ – A Short Film by Alexandrena Parker to Screen at St Kilda Film Festival

No Comments

Australian photographer and director Alexandrena Parker's Screentime to screen at St Kilda Film Festival Friday, June 7

Macca’s launches Blues and Maroons Meals for footy fans in new campaign via DDB Group Sydney

No Comments

New campaign from DDB Group Sydney celebrates the big series’ most epic moments – one collector cup at a time.

MADC apologises for previous years, promises to take it seriously for 70th celebration showcase – Tickets selling fast, grab yours today

No Comments

There's less than two weeks to go until the MADC's 70th anniversary Showcase, held next Friday, May 30 at the iconic...

V Energy + Thinkerbell fuel the flow-state in new campaign for slow-release energy range V Riise

No Comments

V Energy has partnered with Thinkerbell to launch its brand new range of slow-release energy drinks, V Riise...

Balter Brewing Company launches ‘Beers Do Come True’ in latest campaign via ATime&Place

No Comments

ATime&Place with Balter’s creative team have launched a new brand platform 'Beers do come true', highlighting the...

26 more entries from Australia make the cut in final round of D&AD 2025 shortlists

No Comments

The 63rd annual D&AD Awards (ceremony due to take place on Thursday 22nd of May 2025 in London) has announced the final

Suncorp and Leo launch ‘Haven’ to help home owners boost resilience against extreme weather

No Comments

Suncorp has launched Haven, a new digital platform created in partnership with Leo Australia, designed to help...

Canva Sydney ECD Cat van der Werff to represent Australia on LIA’s Design & Package Design jury

No Comments

Cat van der Werff, Executive Creative Director at Canva, Sydney has been selected for the LIA's 2025 Design & Package...

Fandom no longer a niche: 3 in 5 Aussies consider themselves fans – says new Snack Drawer report

No Comments

Snack Drawer, the culture-first agency helping brands get ‘Well Earned Attention’, has released Fandomination!...

Fink Group appoints Example as strategic marketing and PR partner

No Comments

Fink Group - home to some of Australiaʼs most celebrated dining venues including Quay, Bennelong, OTTO Sydney, OTTO...

Pum Lefebure and Tiffany Rolfe take on new board leadership roles at The One Club for Creativity

No Comments

Lefebure, previously Vice Chair, replaces Glenn Cole as Board chairperson.

MAD STARS deadlines quickly approaching: Regular deadline – Friday May 30, final deadline – Monday, June 16 (late fees apply)

No Comments

The second (regular fee) deadline ends on May 30, and the final (late fee) deadline ends on June 16.

NTE 4 IT: KiwiPlates unveils new ‘Lovely Nite’ film via Saatchis NZ ~ directed by 3&7’s Jane Shearer

No Comments

Jane Shearer of 3&7 shoots latest film for KiwiPlates' 'Everyone has a Story' brand platform.

Netball Western Australia passes corporate strategy work to 303 MullenLowe, Perth

No Comments

Drawing on its evolving and expanding brand and consultancy offering, 303 MullenLowe has been appointed by Netball WA.

Ellena Mills’ D&AD Diary Pt 2: “It’s damn hard to get shortlisted. It’s even harder to win a Pencil”

No Comments

"Day two began with our shortlist in hand and the real stakes on the table."

Koto Sydney unveils identity for Riot Games’ League of Legends Championship Pacific

No Comments

Brand and digital studio Koto Sydney has unveiled the identity for Riot Games’ League of Legends Championship Pacific...

We The People appoints Lani Cush as Client Service Director to continue to elevate strategic growth

No Comments

Social-first agency We The People has appointed Lani Cush as its new Client Service Director, reinforcing the...

Michael McEwan departs M&C Saatchi AUNZ CEO role to lead Droga5 Melbourne as Director

No Comments

Droga5 ANZ, part of Accenture Song, has appointed Michael McEwan Director of Droga5 Melbourne, effective late May 2025.

31 entries from Australia make the cut at first shortlist stage of 2025 D&AD Awards

No Comments

31 entries from Australia have made the cut led by Supermassive and FINCH / Motion Sickness with three apiece.

Globird Energy appoints Hook Creative Studio as creative agency, Dash Advertising for media

No Comments

Hook Creative Studio has been appointed by Globird Energy as its lead creative agency for all above-the-line...

Creative duo Prue Stent and Asher Paris turn backyard chicken owners into (egg) dealers

No Comments

Creative duo Prue Stent and Asher Paris have launched their latest passion project, Egg Dealers, a community-driven...

Bestads Best of the Week Reviewed by Derek Green, Chief Creative Officer, TBWA\RAAD, Middle East

No Comments

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Vogel’s send Kiwis a slice of home in new ‘Toastcards’ campaign via DDB Aotearoa

No Comments

DDB Aotearoa and Vogel’s have answered the prayers of homesick New Zealanders across the globe, with their new...

Ogilvy Network ANZ unites social and influence expertise under ‘Social@Ogilvy’ banner

No Comments

Ogilvy Network ANZ has unified its social and influence offering under the Social@Ogilvy brand, bringing together...

TEAM LEWIS scores a hat-trick of global technology client wins

No Comments

Global marketing agency TEAM LEWIS has bolstered its stellar B2B technology credentials with a trio of retainer client w

Wonder and Eat Up break Guinness World Record in sandwich stunt via MBCS + Good Talent Media

No Comments

Wonder and Eat Up have smashed a Guinness World Record with the help of MBCS and Good Talent Media.

Campaign Brief Creative Circle: What’s hot in May?

No Comments

May 2025 edition feat. Letizia Bozzolini, Psembi Kinstan, Brittany Dunaeff, Jade Manning, Annie Price, and Paul Nagy.

Tracing the Legacy of LIA and Campaign Brief’s Creative LIAisons Talent from 2012 to 2024

No Comments

Each year, Campaign Brief selects one or two young creatives from the CB Australian and New Zealand Agencies of the...

Creative Industry’s Gender Reckoning Isn’t Over: Never Not Creative and Agender Relaunch Never Not International Women’s Day

No Comments

Expanding from adland into production, photography & beyond, because systemic inequality isn't solved in a single day.

Comrades to Action: New content agency CTA launches in Brisbane

No Comments

A new kind of content agency has launched in Brisbane, promising to challenge the industry’s obsession with vanity...

Former Bullfrog ECD Daniel Sparkes reunites with Elle Bullen and Mike Doman at Hellions

No Comments

Hellions, the creative start-up launched earlier this year by Elle Bullen and Mike Doman, has welcomed award-winning...

Lindsay Bennett joins Clemenger BBDO as Head of Brand & Communications to drive growth

No Comments

Clemenger BBDO has appointed Lindsay Bennett as Head of Brand and Communications, a newly created role designed to...

Bear Meets Eagle on Fire is #1 APAC Indie Agency of the Year in The One Show 2025 Creative Rankings; Australia ranked #12 country in the world

No Comments

Bear Meets Eagle On Fire is APAC Independent Agency of the Year in The One Show Global Creative Rankings.

Electrolux launches new ‘Tough being Beautiful’ brand campaign in Australia via Publicis London

No Comments

Electrolux has launched a new brand campaign which showcases a bold new look based on some of the core values of its...

American Tourister appoints TRP as agency; launches new brand campaign ‘It Can Take It’

No Comments

TRP has released its first campaign for global luggage brand American Tourister, a vibrant 15-second spot titled...

TSA Riley boosts digital presence with new online platform, created by Wonderful

No Comments

Global project consultancy TSA Riley has enhanced its digital presence with a new website, developed in collaboration...

TBWA\NZ promotes Group Business Director Priyanka Patel to Managing Partner

No Comments

TBWA\NZ has announced the promotion of Priyanka (Pri) Patel to Managing Partner, recognising her exceptional leadership.

Photoplay’s Dropbear and Greenpeace Unite to Protect Oceans from Long Line Fishing

No Comments

Photoplay director and animator Dropbear (aka Jonathan Chong) has joined forces with Greenpeace Australia on a...

Gerety Awards set to host exclusive VIP DIAMOND BBQ Party in Cannes on Tues, June 17 – RSVP now

No Comments

Gerety Awards to host invite-only VIP DIAMOND BBQ Party in Cannes - Tuesday June 17.

Keep Left launches new innovative mental health campaign for truckies on behalf of Healthy Heads

No Comments

How Ya Travellin’? will hijack radio airwaves over the next six weeks replacing ad breaks with tailored, time-based...

Sydney Airport campaign reminds Sydney-siders ‘Life Takes Off When You Do’ via Common Ventures

No Comments

In a perfect storm of economic anxiety and global jitters, how do you tell a nation it’s time to fly? ‘Life takes off...

Lucy Sundberg’s The One Show Diary Wrap-Up: Judging the work that really walks the talk

No Comments

"As someone who hasn’t spent much time in the world of advertising awards, judging the Green Pencil category at..."

Director’s Brief – 10 Questions with James Anderson @ Clockwork Films

No Comments

Director’s Brief: 10 Questions is a new Q&A series from Campaign Brief that shines a spotlight on the broad mix of...

An Aussie or Kiwi attending Cannes Lions in June? let Campaign Brief know now to keep in the loop

No Comments

Celebrate Cannes with the Aussie and Kiwi contingent and expat creative directors from around the world

IKEA Australia celebrates 50th birthday with mateship and flatpack FLIP FLÖPS in new campaign via Havas Host and Mango Comms / DDB Sydney

No Comments

2025 marks 50 years of IKEA bringing Swedish design and high-quality, affordable home solutions to Australians...

Ellena Mills’ D&AD Diary – Part 1: Kerning, Craft and Creative Envy

No Comments

"First day judging D&AD packaging design was equal parts jet lag, excitement, and that awkward new-kid feeling."

D&AD and Shutterstock launch 2025 AI & Creativity Report ‘Shaping the Shift’

No Comments

The report draws insights from over 300 creative leaders across 55 countries to map out what’s really changing – and wha

Break Up with Your Car: Auckland Transport urges Aucklanders out of ‘car monogamy’ in latest ‘Mix Your Go’ campaign via FEDERATION

No Comments

Campaign reframes car dependency inspiring Aucklanders to start seeing others, walking, biking, buses, ferries & trains.

Good Times and Glamour: Early highlights from the Oasis Ball and Campaign Brief WA Awards

No Comments

Friday night’s Oasis Ball and Campaign Brief WA Awards took 750 of the Western Australia's ad industry to 'Broadway'.

VANDAL illuminates Sydney Opera House for Vivid Sydney 2025 with Lighting of the Sails: Kiss of Light by David McDiarmid

No Comments

Sydney multi-disciplinary creative studio VANDAL has created and animated Lighting of the Sails: Kiss of Light...

Milwaukee launches first-ever regional brand campaign in ANZ ‘Forever For The Trade’ via Roller

No Comments

The new campaign not only breaks new ground for the brand in Australia and New Zealand, but also reaffirms its...

Accent ‘assembles the squad’ in new Buildable Tradie GWP campaign via Scooter, Melbourne

No Comments

Melbourne-based creative agency Scooter has partnered with Accent to create ‘Assemble The Squad’, the Buildable...

55% of Aussies prioritise experiences, even amidst economic uncertainty – Mediahub study reveals paradoxical consumer behaviour in 2025

No Comments

Even with tighter budgets and the threat of tariffs impacting the cost of goods, a new study reveals that 55% of...

The Pistol appoints Tudor Stefanescu to newly-created Head of Owned Channels role

No Comments

Leading full-service digital marketing agency The Pistol has today announced the appointment of experienced agency...

The Kyle & Jackie O Show goes rogue in new Melbourne campaign ‘Radio Gone Rogue!’ via ARN

No Comments

ARN has unveiled a fresh marketing campaign for The Kyle & Jackie O Show in Melbourne, centred around the bold new...

SEEK helps Tarzan, Dorothy and the Tooth Fairy find their jobs in new campaign via Droga5 ANZ

3 Comments

SEEK, Australia’s leading employment marketplace, has launched a major new brand campaign highlighting that every...

Allianz Australia launches new brand promise ‘Care you can count on’ via Howatson+Company ~ campaign film directed by FINCH’s Michael Gracey

9 Comments

Allianz Australia has unveiled its new brand positioning, centered around ’Care You Can Count On’.

Who’s where? Portfolio & Reel offers latest Ad Agency and Production Company staff lists for Australia and New Zealand

No Comments

Portfolio & Reel’s Australian + New Zealand ad agency and production company directories are constantly updated...

Three-time Olympian Jessica Fox ‘Calls it What It Is. Period.’ in new Bonds campaign via ARC Factory

No Comments

Bonds is kicking outdated euphemisms to the curb with the launch of a bold new campaign: 'Call It What It Is. Period'.

Ben Coulson’s D&AD Diary Part 1 – Case Study Waterboarding

1 Comment

"Ok, here we go, enter the password and pow - you have 600,000,0047 case films still to judge..."

Kitchen Warehouse named 2025 Campaign Brief WA Advertiser of the Year at gala Oasis Ball

No Comments

Kitchen Warehouse have delivered an impressive body of creative work and business results that sees them a worthy winner

KWP+Partners’ ‘Cop Enough’ picks up 3 Best of Year Awards at Campaign Brief WA Creative Awards: The Brand Agency, Block Branding, Wildlings Creative, VML among top performers

No Comments

The 2025 Campaign Brief WA Creative Awards were revealed in front of a crowd of over 750 at tonight's Oasis Ball.

KWP+Partners claims hotly contested Campaign Brief WA 2025 Challenger Agency of the Year title

No Comments

In 2024 KWP+Partners didn’t just challenge Western Australia, they challenged South Australia and Northern Territory too

The Brand Agency named Campaign Brief WA Agency of the Year for a record 13th time

No Comments

A WPP client for the past four years, 2024 was the year that the Bankwest business moved back to The Brand Agency.

36 Months, FINCH + Supermassive win Sustainable Development Goals Pencil at The One Show 2025; FCB New York crowned Agency of the Year, takes out Best of Show for Spotify ‘Spreadbeats’

No Comments

36 Months Sydney, working with FINCH and Supermassive, has won a Sustainable Development Goals (SDG) Pencil for...

DDB Group Aotearoa turns Brad Pitt’s Kumeū Macca’s visit into nationwide shout for all Brads

1 Comment

It’s not every day one of the world’s biggest names pulls into the Drive Thru in semi-rural Auckland...

Bestads Best of the Week Reviewed by Diana Samper, Global CCO, McDonald’s at tms

No Comments

Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Bestads Best TV of the Week: Life360’s ‘I Think of You (Dying)’ via ALTO, New York

No Comments

"Taps into a very powerful insight of moms freaking out about teens risks with independence. And it is illustrated in...

Countdown to the 2025 Australian Effie Awards deadline: Monday, May 26

No Comments

The 2025 Australian Effie Awards have extended the deadline for entries to Monday, May 26.

LIA Creative LIAisons Global Virtual Coaching Program officially kicks off

No Comments

The 2025 Creative LIAisons Virtual Coaching Program has begun. The program has 225 Coaches and 225 Mentees from...