March 2015 Archives

Droga5’s Barbara Humphries selected for LIA Branded Content + Branded Entertainment Jury

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This year, the Branded Content and Branded Entertainment Jury will be presided over by award-winning industry...

Kiindred launches inaugural 2025 Kiindred Baby & Toddler Awards – A new generation of awards, for a new generation of brands and parents

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Kiindred, one of Australia’s leading parenting platforms, has announced the launch of its inaugural 2025 Kiindred...

Cannes Lions to honour rapper, activist and author Sonita Alizadeh as its 2025 LionHeart

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The Afghan rapper, human rights activist and author will be awarded during the Festival in June.

Peloton launches next phase of global brand platform in Australia via Special London

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Peloton has rolled out the latest phase of its global campaign 'Find your push. Find your power' via Special London.

IMAA launches exclusive Leadership Growth webinar series to equip indie agencies with skills

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Senior Australian industry leaders to present member webinars.

Ideally appoints ex-agency CSO Neville Doyle to lead strategic growth in Australia

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Ex-agency CSO joins fast-scaling insight platform to help brands stop guessing, start knowing.

Campaign Brief’s The Work 2025 open for entries: Free to enter – Deadline May 20th

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The Call for Entries to Campaign Brief’s The Work 2025 is out and it’s FREE to enter. Final Deadline is May 20th.

CB Q&A with Neale Horrigan: “I’ve definitely hit the ground running, but loving every minute”

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Fresh off the plane and straight into the creative deep end, Neale Horrigan has officially joined DO.

Brands unite to support the Westpac Chopper appeal in TV ad takeover via Saatchi & Saatchi NZ

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The powerful sound of a rescue helicopter will disrupt TV advertisements for a lineup of trusted brands, as Westpac...

Bestads Best TV of the Week: Xbox’s ‘Wake Up’ via Droga5 New York, Part of Accenture Song

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"Intriguing, unusual, and well-crafted. A piece of narrative storytelling that drew me in," says Hopkins.

First snow falls as Thredbo launches winter 2025 campaign ‘Thredbo’s Still Better’

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With a perfectly timed dusting of fresh snow overnight, winter has officially teased its arrival, setting the scene...

PR + pop culture whisperer Brooke Hammerling joins latest episode of Black T-Shirts podcast

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Brooke Hammerling is kind of like Silicon Valley's personal PR professional. Every hoody wearing, MMA watching...

AANA, ACA and MFA unite to launch AI Council of Experts to guide future of marketing in Australia

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Marketing industry must reset for growth amid economic, regulatory and AI disruption.

An Aussie or Kiwi attending Cannes Lions in June? let Campaign Brief know now to keep in the loop

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Special guests will include many of the Australian and New Zealand jurors and several prominent creative directors from

Bestads Best of the Week Reviewed by Katy Hopkins, Executive Creative Director, Iris London

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Former Alt/Shift Sydney MD Andie Crawford joins Banter as first-ever Head of PR and Social

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Today, Banter, the independent brand experience and engagement agency, announced the appointment of Andie Crawford...

PUMA celebrates Jack Crisp’s milestone with custom ‘Crisps’ and commemorative boots

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To mark a major milestone in AFL history, PUMA hosted a playful media moment today outside the Gold St Milk Bar in...

Crohn’s & Colitis Australia unviels new national IBD awareness campaign via Houston Group

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In time for May, which is Inflammatory Bowel Disease Awareness month, Crohn’s & Colitis Australia (CCA) have launched...

Colony Group appoints Tracey La Spina as Lead Strategist across its expanding agency network

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Colony Group appoints client-side strategist to pioneer future growth.

Thinkerbell Melbourne promotes Jonathan Rands to Executive Creative Tinker role

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Thinkerbell Melbourne has elevated Jonny Rands to the role of Executive Creative Tinker.

Matt Okine leads a party without politics in Naked Wines’ ‘After Party’ work via Supermassive

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Naked Wines launches ‘The After Party’—a political antidote that delivers (in 2–4 business days)

Kitchen Warehouse and Special ‘Mum-nipulate the Algorithm’ for the perfect Mother’s Day gift

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Through the campaign, mums can now steer loved ones in the right direction - straight to the perfect present.

“Sometimes it’s tattoo pop-ups, sometimes it’s nang chocolates”: Today the Brave turns street contraband into handcrafted chocolates

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Born from the historical roots of the current office - 8 Cunningham Street, Haymarket - creative agency...

Telstra highlights vital role of iconic phone box in new work via +61 with Bear Meets Eagle On Fire

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Telstra has launched a new campaign via +61, Bear Meets Eagle On Fire and OMD, highlighting the vital role Telstra’s pho

Bankwest unveils more playful OOH work for its ‘Just Enough Bank’ campaign via BMEOF

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More outdoor work has surfaced for Bankwest’s playful ‘Just Enough Bank’ brand platform, created by Bear Meets Eagle...

LIONS releases 2025 State of Creativity Report: “We are seeing less creative risk taking”

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Creative confidence, the belief in bold and original creative ideas as a driver of business success, is being knocked...

Droga5, Ogilvy and BMEOF with +61 lead Australian winners at the 2025 Clio Awards

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Australian agencies have collected a strong haul at the 2025 Clio Awards, with a total of 15 statues including...

Tuborg’s ‘Feel The Drop’ campaign turns one bottle pop into a global wake-up call

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The campaign is running in multiple markets around the globe in Asia and Europe.

Goodnites uses AI-enhanced voices to destigmatise bedwetting in new global radio campaign via FCB Aotearoa and Eardrum

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FCB Aotearoa and Eardrum’s global campaign uses AI to remind parents that bedwetting just takes time.

GMHBA celebrates 90 years of community-driven care in new campaign via Howatson+Company

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The campaign spotlights the enduring spirit of care that remains at the heart of the brand today.

Unlisted welcomes stop-motion director Kate Isobel Scott to its roster

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Melbourne-based stop-motion artist Kate Isobel Scott has joined Unlisted.

Revolver’s Michael Ritchie to represent Australia on LIA Production & Post-Production Jury

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The LIA Entry System is open - all entries finalized and paid by 10th June 2025 will receive a 25% entry discount.

OMA reveals the hidden value of OOH advertising in new campaign via Howatson+Company

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The Outdoor Media Association (OMA) has launched a new video campaign, created by Howatson+Company, detailing the...

Former ELVIS London ECD Neale Horrigan joins DO. Australia as Executive Creative Director + Partner

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Independent agency DO. has appointed Neale Horrigan as executive creative director and partner in Australian.

Uber Eats delivers democracy snags to voters missing out in new campaign via Special

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As tens of millions of Australians head to the polls this weekend, thousands will miss out on their post-vote bite of...

TPG hits refresh with bold new rebrand and campaign via Thinkerbell, R/GA and Starcom

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TPG, one of Australia’s largest internet and mobile service providers, has launched a new national campaign and bold...

Shangri-La Group appoints TEAM LEWIS as new PR and influencer agency in Australia

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Global marketing agency TEAM LEWIS has won the PR and influencer remit for luxury hotel chain Shangri-La Group in...

Heineken campaign imagines an influencer crisis in a world without social media followers

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The campaign film envisions a world where every follower is out enjoying themselves, leaving social media...

Atomic 212° and Charles Darwin University announce 2025 scholarship winners

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Atomic 212° has awarded its latest scholarships through Charles Darwin University (CDU) to support Aboriginal and...

Find Your Community: Opal HealthCare launches playful new aged care campaign via Awaken

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Find Your Community - Because Loving Life Never Gets Old: that’s the concept that underpins a transformative new...

The Brand Agency Perth hires Ali Shabaz out of Singapore in Executive Creative Director role

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Prior to his move to Perth, Shabaz has been based in Singapore working as CCO of Publicis Group, M&C Saatchi and Grey.

HOYTS takes cinema dreams to the Xtreme in new campaign via The Studio and Studio Pancho

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HOYTS is rolling out a new campaign to showcase and expand its HOYTS Xtremescreen experience, where movies are not...

MADC Creative Showcase extends final entry deadline to TODAY Wednesday, April 30

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All entries close for the MADC Creative Showcase close tomorrow, Wednesday 30 April 2025.

The Push-Up Challenge unveils new ‘Your Push is Power’ campaign via 303 MullenLowe + Mediahub

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The Push-Up Challenge is once again encouraging Australians to get involved and make a difference for mental health...

Tourism Fiji explores the ‘Science of Happiness’ in new campaign via Sydney agency Bounce

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Launching on International Day Of Happiness, Bounce set out to prove that happiness truly does come naturally in Fiji.

Health Partners unveils new ‘Health Insurance. Made Human.’ platform via SICKDOGWOLFMAN

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To launch its new brand positioning, ‘Health Insurance. Made Human.’, Health Partners has released a new integrated...

Paul Swann’s One Show Diary Wrap-Up: “The Best Ideas Don’t Just Chase Culture, They Change It”

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This year’s One Show judging took place in the Dominican Republic. It’s a beautiful Caribbean Island known for its...

Rob Reilly talks creativity, AI and risk in new ep of NYF’s ‘Rough Cuts with Thiago Cruz’ podcast

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In the latest episode of New York Festivals Advertising Awards' new podcast Rough Cuts, Grey New York CCO Thiago Cruz...

Budget Direct launches an airborne adventure in latest campaign via 303 MullenLowe Sydney

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Budget Direct has launched its latest campaign in its long-running 'Insurance Solved' campaign featuring characters...

Cannes Lions sets the stage for 2025 with cutting-edge content, culture and creativity

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The Cannes Lions International Festival of Creativity has launched the 2025 content programme, showcasing a...

Damulgurra Stories launches to lead meaningful First Nations screen partnerships

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A bold new First Nations-led initiative is set to reshape how the screen industry works with Indigenous talent and...

CulturalPulse appoints former Naked MD Tim Kirby as new Chief Commercial Officer

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Independent multicultural marketing and media agency CulturalPulse has strengthened its leadership team to support a...

Robbie Wood departs 72andSunny for Director of Business Development role at Supersolid

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Supersolid has announced the appointment of Robbie Wood to  the newly-created Director of Business Development role...

Pepsi returns with new chapter of its ‘Thirsty For More’ platform featuring David Beckham

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“Thirsty For More” is Pepsi’s global platform that champions the mindset of going after what you love.

Australian Outdoor Living appoints Shout as new national digital marketing agency

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Australian Outdoor Living (AOL), a brand synonymous with transforming Australian backyards into year-round retreats...

Nexxen advances AI capabilities with launch of new AI-powered adtech platform ‘nexAI’

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Open and holistic approach to data is amplified by AI, more deeply connecting proprietary assets across Nexxen’s unified

Melanie Spencer shortlisted for CEO of the Year in the 2025 Women Leading Change Awards

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Melanie Spencer, Co-CEO and Co-Founder of full-funnel creative and media agency, Thompson Spencer, has been...

Blind Low Vision NZ launches ‘Doggy Doonations’ to fund guide dog training via YoungShand

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Blind Low Vision NZ has turned to product development with the launch of Doggy Doonations via YoungShand.

NOVA launches new ‘Don’t Think, Just Nova’ campaign for NOVA FM via R/GA Australia

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NOVA Entertainment has unveiled a bold new brand positioning and launch campaign for Nova FM, featuring the striking...

University of Technology Sydney unveils ‘It’s not just a university’ campaign via The Core Agency

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The Core Agency has created a new campaign for the University of Technology Sydney after being appointed following a...

Changi Airport unveils ‘A Taste of Asia’ via Connecting Plots, inspiring Aussie and Kiwi travellers to explore Asia through flavour

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Produced by Infinity Squared and directed by Luna Laure, the production was a whirlwind tour, filmed in four countries a

Sydney Water cheekily infiltrates Sydney loos with the ‘Flushable Guidebook’ via It’s Friday

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In Sydney, there's a growing crisis. Sydneysiders are flushing everything, but the kitchen sink down their toilets, caus

Gerety Awards set to host exclusive VIP DIAMOND BBQ Party in Cannes on Tuesday, June 17

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Gerety Awards to host invite-only VIP DIAMOND BBQ Party in Cannes - Tuesday June 17.

The One Club Opens Entry Call for Global Next Creative Leaders, Celebrating Women, Non-Binary & Trans Creatives: Entry Deadline Monday, June 16

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The One Club for Creativity has opened the call for entries for the 10th annual Next Creative Leaders 2025.

Spikes Asia 2025: Droga5, Special, Supermassive / FINCH, BMF, VML win Grands Prix for Australia; Special Australia named Indie Agency of the Year; Ogilvy nabs Network of the Year title

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Droga5, Special, BMF, VML, Supermassive / FINCH win Grands Prix for Australia

Bestads Best of the Week: Penguins International ‘Protest March of the Penguins’ via Rethink

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“I usually judge work (privately) by how jealous I am of it and how much I wish I had made it,” says Zuliani.

Ideas worth roaring about: View the work from this year’s Australian 2025 Young Lions winners

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On Friday 11 April, the energy was high at WPP House Sydney as Advertising Council Australia (ACA) unveiled the...

BBDO’s Chris Beresford-Hill spills the beans on ‘Do Big Things’ on Black T-Shirts podcast

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Imagine you're the Global Chief Creative Officer of one of the world's most famous advertising agencies and you're...

Gerety Awards sets Final Deadline for Friday May 9, Teams Up with Funny Women for Humour Jury

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The final deadline for the 2025 Gerety Awards is Friday May 9th, as a unique jury for the Humour category is announced..

Bestads Best of the Week Reviewed by Scott Zuliani, Freelance Creative Director, London

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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...

Death to Shit Ads Q&A with Robbie Brammall: “When the middle comes towards you, purposefully dive off the edge again”

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Jess Wheeler, Creative Director at SICKDOGWOLFMAN interviews Robbie Brammall for Death to Shit Ads...

Bunnings launches ‘Legend of the Tongs’ AFL campaign via Bastion and The Brand Agency

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Bunnings has launched its latest national campaign titled 'Legend of the Tongs' via Bastion, The Brand Agency and...

World Animal Protection and Happiness Brussels turn YouTube’s first video into a call for change

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Youtube’s first video celebrates its 20th anniversary, and only now the world learns its full story

Aiper appoints MediaCast as Australian PR agency

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MediaCast has won the Australian PR account for global brand Aiper, following an extensive pitch process.

Belong helps Aussies get “Data Rich” in operatic-ish spectacle via DDB Group Melbourne

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Belong’s new emoji-bling-infused, baroque-meets-hip-hop campaign, featuring UK rapper Taz, is showing Aussies how to...

Last chance to enter the MADC Creative Showcase – deadline closes TODAY Thursday, 24 April

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Melbourne’s creative community has just one day left to enter work into the MADC’s 70th Anniversary Creative Showcase...

Dan Beaumont: Looking for Certainty in a Chaotic World

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Does it feel like the world order, we once depended on, is slipping away?

Countdown to AWARD Awards Final Deadline: Entries close TODAY Wednesday, 23 April

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The final deadline for the AWARD Awards is set for TODAY Wednesday, April 23 (includes a 15% late fee).

Colony Group expands with acquisition of Orange Digital, strengthening Creative Outpost

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Award-winning Australian strategic & creative agency enhances market position with Queensland-based digital acquisition.

R/GA appoints Guill Rodas as Chief Technology Officer for APAC

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R/GA has announced the appointment of Guill Rodas as Chief Technology Officer for the Asia Pacific region.

The Atticism Appoints Sophie Muir as MD, strengthening AU operations with Maven PR

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Leading hospitality and urban lifestyle PR agency The Atticism has announced a strategic evolution, with Maven PR...

Say ‘NO’ to notifications: 2degrees launches new digital wellbeing campaign via TBWA\New Zealand

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As part of its ongoing ‘Fighting for Fair’ platform, 2degrees has launched ‘NOtifications,’ its latest initiative to...

Pretzel appoints iD Collective to drive media and communication strategy ahead of expansion

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Integrated communications agency iD Collective is set to partner with pink-hued pretzel brand Pretzel, as it embarks...

Campaign Brief Q&A with Khemistry: “Khemistry is back—leaner, sharper and fully independent.”

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Seven years after joining the GrowthOps group, Brisbane-based creative agency Khemistry has returned to its roots...

Director’s Brief: 10 Questions with Tom Gould @ The Sweetshop

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Director’s Brief: 10 Questions is CB's new Q&A series shining a spotlight on the broad talent shaping the NZ/AU comme

Excite Cyber appoints Media-Wize as PR agency

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Media training and technology and cyber security PR agency Media-Wize has today announced it has won ASX-listed...

Telstra launches ‘A Put Your Phone on Silent Film’ cinema campaign via Bear Meets Eagle On Fire with +61 ~ directed by Dougal Wilson

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To remind audiences to put their phones on silent, Telstra has created a campaign of cinema, for cinema, with a...

Australia lands seven finalists at shortlist stage of ADC 104th Awards led by BMEOF with +61

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The One Club for Creativity has announced the global finalists in the ADC 104th Annual Awards, including seven from...