The return of the Gutterbarometer – if you dare to be creative, social (and locatable) at Cannes
Dare and Creative Social are delighted to announce the return of the Gutterbarometer, the must have accessory for this year’s Cannes Lions.
Updated from 2010 with the added Carlton Terrace as well as the Cannt bar in London, the Gutterbarometer will track your GPS location and give you points as you spend time at the Gutter Bar, on the Carlton Terrace or in London at the Cannt Bar.
Who can handle it the most? Compete against your peers or find people using the Google map view. Quite useful if you want to find someone, although people can choose to switch off if they want to stay underground.
Just download the app here and sign in with Twitter. Done.
The Gutter Bar got its name from the Aussie and UK ad trade press (including Lynchy of course) in the early 90s.