2011 IAB Australia Awards call for entries

Entries are now open for the 2011 IAB Australia Awards with media and creative agencies and marketers Australia wide invited to submit entries to the awards that celebrate the best Australian interactive advertising campaigns. 

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Twelve categories are offered in 2011, including two new SearchMarketing categories. Categories open for entry this year are ProductLaunch, Brand Loyalty and Retention, Brand Awareness and Positioning,Direct Response and Lead Generation, Cross-Platform Integration, BrandDestination site, Branded Content, Social Media Marketing,Rich Mediaand Digital Video, Not-for-Profit / Public Service, Search Marketing -Paid Search and Search Marketing – Organic Search.

All winners will be eligible for the Best of Show award, which will beannounced on the night along with the winner of the Creative Showcase’Grand Prix’. The winners of both Best of Show and Creative ShowcaseGrand Prix will each also secure entry into the MIXX Awards in NewYork, along with flights for two to attend the prestigious event.

Finalists will be announced in June and the winners will be honoured onThursday 28 July 2011 at an award ceremony at CarriageWorks.

IAB Australia award winners continue to have strong success at the MIXXAwards each year. Last year’s Best of Show winner ZenithOptimedia wasawarded a silver MIXX award in the Branded Content category for itswork on the Lion Nathan ‘6 Beers of Separation’ campaign while the 2010Creative Showcase winner Visual Jazz won MIXX bronze in the InteractiveVideo/Online Commercial for the Jay Jay’s “Dance Off 3D” campaign.

The major sponsor for the IAB Australia 2011 Awards is REA Media, withother category and party sponsors including News Digital Media,Adconion, MediaMotive, AD2ONE, Red Lever, Facebook, Google, MultiChannel Network, SBS, ninemsn and BBC Worldwide.