2011 Australian Young Lions finalists progress to the second stage of competition
The first round of judging of the News Limited 2011 Young Lions Competition is now complete with 69 talented individuals set to battle it out in a 24-hour challenge for their chance to compete in Cannes.
A judging panel of 42 senior agency professionals Australia wide chose the finalists from a record number of 266 entries. The competition now moves into phase two, in which finalists have to respond to a 24-hour challenge for their chance to win a spot on the Australian Young Lions team in media, print or cyber and represent Australia in the worldwide Young Lions Competition in Cannes.
News Limited director of sales Tony Kendall said: “This has been awatershed year for the Young Lions competition. Not only has the numberof entries increased, but the quality has increased substantially withthe judges commenting on the quality of strategic and creativethinking.”
In the Media category, a total of 16 individuals from five states havebeen selected as state finalists to answer the 24-hour brief on 18-19May. Leading the charge is MediaCom with four finalists, two in Sydneyand two in Melbourne. Mindshare and UM each have two representativesselected to compete in the second round.
One of the judges, Katie Rigg-Smith, chief strategy officer ofMindshare Australia, said: “After seeing the talent yesterday, it’snice to know that our industry is clearly in safe hands! It alwaysfloors me that the entrants can get up in front of a panel of seniorindustry judges and present strategies with such confidence and have noqualms answering any questions thrown their way.”
In the Print category, judges selected a shortlist of 19 creative teamsto progress to the second round and receive the 24-hour brief. M&CSaatchi Sydney was the agency with the highest number of individualfinalists, with six young creatives making the cut.
The judges in the Cyber category selected a shortlist of 8 teams with Profero at the top of this table with two teams.
The full list of the successful first round entrants is listed below and can be viewed on the OzCannes website.
The three winning teams representing Australia at the 2011 worldwideYoung Lions Competition in Cannes 19-25 will be announced at an eventto be held on 19 May in Melbourne.
Winning teams will receive return flights to Nice, accommodation and aYoung Lions registration to the Cannes Festival with access to all theseminars, awards ceremonies, showcases and the Young Lions party. TheYoung Lions registration also allows them to participate in the YoungLions Zone, which includes ten master classes and interactive kiosksshowcasing winning work from the worldwide Young Lions competitions.
2011 Young Lions Finalists – Media, Print & Cyber
NSW Media Finalists
Anna Swan, Ikon
Dean Challis, MediaCom
Paul Den, MediaCom
Catherine Rushton, Mindshare
Lachlan Williams, Razor
Kerry Boys, UM
WA Media Finalists
Hayley Parker, Meerkats
Lachlan Wells, The Brand Agency
Jessica Woodford, 303 Group
VIC Media Finalists
Tim Farmer, UM
Fiona Meldrum, MediaCom
Xikan Han, MediaCom
Tonya Golberg, Mindshare
QLD Media Finalists
Annabelle Rogers, OMD
Sophie Langton, ZenithOptimedia
SA Media Finalist
Marius Zanin, Black Sheep Advertising
Print Shortlisted Teams
Psembi Kinstan and Millie Burke, CHE
Mark Carbone and Eleanor Dunn, BMF
Julia Spencer and Delia Mennell, JWT Sydney
Daniel Staudinger and Luke Chard, Ogilvy Sydney
Simon Fowler and Nicole Hetherington, Ogilvy Sydney
James Wills and Gene Eaton, The Brand Agency
Sam Abell and Erica Brien, Fnucky
Amelia Birrell, Whybin TBWA and Hannah Smit, JWT Melbourne
Shaun Conroy and Justine Morgan, The Hoopla Family
Hannah Smit and Deborah Frenkel, JWT Melbourne
Joshua Braithwaite and Sebastian Vizor, Clemenger BBDO Sydney
Peter Renigeris M&C Saatchi and Mietta McFarlane, Ogilvy & Mather
Jim Curtis and Ryan Fitzgerald, DDB Sydney
Matt Swinburne and Mike Felix, Leo Burnett
Scott Turner, URSA Clemenger and Jessica Ruff, Freelance
Max McKeon and Jeremy Hogg, Publicis Mojo Sydney
Ben Yabsley and Robert Concepcion, M&C Saatchi / Mark
Danielle White, M&C Saatchi Sydney and Elizabeth Hamer, Freelance
Barney Packham and Dan Bolton, M&C Saatchi Sydney
Cyber Shortlisted Teams
Gene Brutty and Tim Seddon, The Brand Agency
Salvatore Cavallaro, JWT Sydney and Andrew Stewart, Freelance
Jeremy Elliot and Blair Burke, Clemenger BBDO Melbourne
Matt Geerson and Jarrad Collings, Profero
Giles Watson and Natalie Cheng, Visual Jazz
Danielle White, M&C Saatchi and Elizabeth Hamer, Freelance
Liam Riddler and Emma Clowes, 303 Group
Julia Guo and Katinka Looise, Profero
The 58th International Festival of Creativity will be held 19-25 June 2011 in Cannes, France.
9 Comments
Given the amount of young hungry creatives that have put so much work into this competition (and in this case missed out) it would be great to see some of the work that did get through, just so we can learn from the process and know in the future what makes the cut and what doesn’t. An AWARD school like wall perhaps?
Ain’t nuttin’ to it but to do it.
their seems to be a mistake, my name isn’t on the list.
Burke and Elliot have this one in the hole already. No Mulligan needed.
Love your work Nat and Giles!
Agree that it would be great to pass on some of the finalist work at the end to help the overall entrants see the quality of work, and help raise the bar for next year.
The G Child! Back in it to win it. Well done mate.
They spent Fnuky wrong.
well done dan and barney. the hairiest team i ever saw.
Fitzy and Curtis. Scary duo. Well done boys.