2010 IAB Australia Awards now calling for entries

Entries are now open in the IAB Australia 2010 Awards. Creative and media agencies; and marketers Australia wide are being invited to submit entries to the awards, which this year feature the theme of ‘Unlock your imagination’.  The awards celebrate the best Australian interactive advertising campaigns conducted during the preceding year. Submissions are now being accepted online at www.iabawards.com.au and close on 5 May 2010.

Eleven categories are offered this year, including two new additions -Not-for-Profit / Public Service and Branded Content.  The entry judgedas Best of Show will gain entry into the MIXX Awards in New York, withthe winner also winning flights for two to attend the prestigiousevent.  The winner of the Creative Showcase ‘Grand Prix’ will also beannounced at the IAB Awards.

Finalists will be announced mid June and the winners will be honouredon Thursday 22 July 2010 at an award ceremony at the Hordern Pavilion. Tickets for the award ceremony will go on sale in April.

Categories in 2010 include Product Launch, Brand Loyalty and Retention,Brand Awareness and Positioning, Direct Response and Lead Generation,Search Marketing, Cross-Platform Integration, Brand Destination site,Social Media Marketing, Rich Media and Digital Video, Not-for-Profit /Public Service and Branded Content.

Previous IAB Australia award winners have had considerable success atthe MIXX Awards.  In 2009 Sapient Nitro, JWT Australia, ZenithOptimediaand Soap Creative collected eight awards between them including Best inShow, as well as four gold awards, two silver and one bronze awards. Previous IAB Australia Best of Show winners have also gone on to winGold and Silver awards at MIXX.

The major sponsor for the IAB Australia 2010 Awards is Fairfax Digital,with other category and party sponsors including Ad2One, Adconion, BBCWorldwide, Facebook, Guvera, MCN, MediaMotive, News Digital Media, RedLever and SBS.