University of Sydney campaign celebrates 175 years of leadership for good via Today the Brave
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The University of Sydney is marking 175 years since its founding in 1850 with a new campaign developed by Today the...
Kitchen Warehouse teams up with (Eastern)Block + Nova for 60-day Christmas radio countdown
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At the heart of it all is Mary Prepmas, an AI-powered, impeccably mannered and faintly passive-aggressive seasonal...
SE Group acquires FutureLabs
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SE Group has today announced the acquisition of FutureLabs, a leading immersive tech company specialising in...
Steve Coll departs the CCO role at M+C Saatchi as Melbourne CCO Emma Robbins steps up
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After only two years in the role M&C Saatchi has parted ways with CCO Steve Coll and promoted Melbourne CCOI Emma Robbin
Mint Films expands capabilities with introduction of ‘Collaborators’
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Mint Films has announced Jolyon Watkins, Laura Scrivano and Neil Sharma as the first directors to be part of...
Frontline Fire & Rescue launches new ‘Crafted for Courage’ brand platform via Chapter
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The ‘Crafted for Courage’ brand was launched at AFAC25 with a brand experience and display.
Matt Bray and Hothouse Magazine launch Hothouse Studio – a creative services agency for the climate and social justice movement
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Hothouse Magazine, founded by former cummins&partners Art Director Matt Bray, has launched Hothouse Studio.
DISRUPT: AI Film Festival reveals judging panel
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DISRUPT: AI Film Festival (DAIFF), Australia’s first national GenAI film festival, has today announced its inaugural...
Motion Sickness scores Grand Effie at 2025 New Zealand Effie Awards for NZ Herpes Foundation; Special takes out Most Effective Agency of the Year; Golds to Motion Sickness, Special and jnr.
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The 2025 Effie Awards Aotearoa held last night at Auckland Town Hall in association with TVNZ, celebrated...
WPP launches AI-powered marketing platform WPP Open Pro
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WPP today launches WPP Open Pro, a groundbreaking new edition of its AI marketing platform, WPP Open, designed to...
The Sydney Morning Herald celebrates the power of common ground in immersive experience at SXSW Sydney via Curious Nation
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The Sydney Morning Herald’s new brand campaign ‘Here’s to Reason’ was brought to life through an immersive experience...
Queensland Airports appoints Akcelo as full-service agency
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Akcelo has been appointed agency of record for Queensland Airports Limited (QAL) following a competitive national pitch.
Andrew Bao, Charlie Dejean, Shy Trutwein and Henry Tuck named Global Young Guns 23 Finalists
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Four young creatives in Australia are among the 102 individuals in 18 countries who have been named finalists for the...
Droga5 ANZ bolsters creative department with three new creative teams
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Droga5 ANZ has expanded its creative department, welcoming three new creative teams...
Call for FREE Entries to Campaign Brief Agency of the Year + CB HOT LIST 2026 – deadline Fri 28 Nov
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CB Agency of the Year (plus Medium and Small AOY) is the most coveted of all trade mag titles to win – and where an age
Why campaignbrief.com is #1 reaching creatives: #No paywall #No annual membership fee – what are the most viewed stories of 2025 (so far)?
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Top marketers XXXX, Mattel, Telstra, Allianz, Tourism Australia, Didi, BankWest, McDonald's, Lamb, KFC, Kia and Uber Eat
The m25 Global Creative Series Episode 12: VML’s Kim Pick on AI, culture and creativity and why New Zealand continues to punch above Its weight
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For three decades and across five continents, Kim Pick has built a career defined by storytelling, resilience, and...
Wildlings Perth and Carat WA unleash the unicorn for Gambling Awareness
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To show how perilous unicorn-chasing can be, Wildlings produced a suite of creative materials aimed specifically...
Bestads Best TV of the Week: Uber’s ‘In Good Time’ via Mother New York
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The film was selected by this week's guest judge Josephine Wallin Ankarstrand, Creative Director at NORD DDB, Stockholm.
Spikes Asia opens for 2026 awards submissions; launches Creative B2B Award
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Spikes Asia will also bring back a week celebrating creativity, networking and learning.
19 Crimes dares Aussies to ‘Scream to Win’ in Halloween activation via TWE, Splash and Mango
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Australian wine brand 19 Crimes has launched a new Halloween campaign, giving Aussies the chance to be an extra in an...
TWE expands Social Soup partnership across 19 Crimes, Pepperjack and Squealing Pig
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Social Soup, Australia and New Zealand’s pioneers of influence since 2007, has strengthened its partnership with...
Radio Lollipop asks the nation to go red to bring laughter for kids in hospital in new fundraising campaign via Match & Wood, Nibble Edge + UnLtd
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Match & Wood, Nibble Edge and UnLtd are inviting Australians to Go Red for Radio Lollipop, for a brand-new...
INVNT expands APAC leadership amid regional growth
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INVNT, the global live brand storytelling agency, has announced the appointment of two seasoned industry leaders to...
The Post Lounge reignites shortform with senior hires, national footprint and Company 3 colour firepower
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The Post Lounge has reinvigorated its shortform arm, adding two heavyweight hires and doubling down on premium...
Kantar report warns: Obsession with short-term marketing is killing long-term brand growth
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New APAC white paper reveals brands are paying the price for ignoring emotional connection and long-term brand equity.
ADFEST opens program proposal submissions for 2026 – Deadline: 30 November 2025
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Whether you have content as a keynote speaker, panel discussion, workshop, or a more intimate and interactive group...
Breville launches new campaign for its Eye Q Auto Toaster via Emotive
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Breville, the global leader in kitchen innovation, has partnered with independent creative agency Emotive to launch...
Activia reappoints Always Human as lead PR, social and influencer agency
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Activia has renewed its retainer with Always Human for 2026. From viral stunts to cult status, the decision comes...
Beyond the Brief: How Motion Sickness, Dylan Pharazyn + Kathmandu found comfort in nature
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Kathmandu’s latest global campaign ‘Outside, your comfort zone’ redefines what it means to feel at home in nature...
Bestads Best of the Week Reviewed by Josephine Wallin Ankarstrand, CD, NORD DDB, Stockholm
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Clockwork Films Signs Director Duo cowboys. to National Roster
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Clockwork Films has announced the signing of directing duo cowboys. to its national director roster, in a move that...
Squeak E. Clean Supercharges Aussie Advertising With Melbourne–Los Angeles Creative Pipeline
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Audio powerhouse creates a home for top Aussie talent in Melbourne + LA studios to deliver breakthrough campaigns.
Ray White turns Cronulla property listing into a Hollywood spectacle in new campaign featuring Aussie actor Richard Roxburgh via Rick Barry
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Ray White and independent creative agency Rick Barry have taken real estate marketing to cinematic new heights in a...
AKQA ANZ CCO Tara McKenty named One Show 2026 Jury President, Sustainable Development Goals
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Tara McKenty, Chief Creative Officer at AKQA ANZ, has been named Jury President for the Sustainable Development Goals...
Ex-Mars United leaders launch eFlare Commerce, The Future Commerce Agency
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Independent agency founded by Stephanie Chirkoff secures 25 brand clients in under six months.
Emen8 launches new inclusive sexual health campaign ‘Do It, After You Do It’ via Think HQ to tackle rising rates of syphilis among GBMSM
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Positive change agency Think HQ has set a new benchmark for inclusive health communication with a campaign tackling...
Orange Line expands global client roster with major wins in Australia and US
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Independent digital marketing agency Orange Line has today announced a significant expansion of its client portfolio...
ALDI and DoorDash launch major national media campaign via Wavemaker and DDB Sydney
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Wavemaker and DDB Sydney have unveiled a nationwide media campaign designed to power the launch of ALDI delivery on...
ATime&Place CCO Matt Lawson to face off against ChatGPT in ‘Human vs AI’ creative panel on Wed Nov 19 in Melbourne, hosted by The Open Table
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In a bid to address the most pressing topic facing today's creative industry, Melbourne networking event The Open...
MESSI PLATINUM takes off globally with cutting-edge AI + VFX campaign via BCM Media and Creative
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Full-service independent agency, BCM Media and Creative (part of BCM Group), has released the latest phase of its...
Pizza Hut appoints jnr. as new creative agency
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In a competitive pitch, trans-Tasman creative agency jnr. has been appointed to lead the brand strategy and creative...
Stu Turner, Celia Wallace and Brendan Collogan launch creative-growth company Three Are One
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Bringing together decades of experience across global agencies, corporates and consulting, Stu Turner, Celia Wallace...
Former Creative Lead at The Works Tim Brothers joins Nibble Edge as Creative Director
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After continued momentum since the merger, Nibble Edge has appointed Tim Brothers as Creative Director, to head up...
Blake Power: The Trust Recession & Implications for Brands
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By Blake Power, General Manager of Sydney, Hearts & Science
Volkswagen takes 120,000 passengers on a Flower Power Tour in new campaign via DDB Aotearoa
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Volkswagen’s highly anticipated ID. Buzz is bringing the spirit and personality of the iconic Kombi into the electric...
Dentsu Creative promotes Zac Pritchard to Executive Creative Director
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Dentsu Creative has promoted Zac Pritchard to Executive Creative Director.
Wicked Sister launches new Wicked: For Good ‘Taste the Magic’ campaign via Communicado
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Dessert brand Wicked Sister is celebrating its partnership with Universal Pictures’ upcoming release of...
Melbourne Social Co launches new AI Dividend Fund to give creatives their time back
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Melbourne Social Co (MSC) is turning AI efficiency into time for people, launching a national-first AI Dividend Fund...
Art Directors Club reimagines the Manship Medal for this year’s ADC 105th Annual Awards
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Now an enterable category, recognising the individual who significantly shaped the future of design...
Springboards’ LLM Benchmark for Creativity Finds AI Tools are More Similar Than You Think
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Industry groups team up with Springboards to compare how AI tools like ChatGPT + Gemini perform on creative tasks...
TABtouch launches new social feature ‘Bet Loop’ with ‘Simon Says’ campaign via The Brand Agency
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The campaign, depicts a humorous office scenario where a seemingly ordinary punter, "Harry" is the office’s favourite...
Ear Science Institute Australia appoints Initiative as new media agency of record
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Following a competitive pitch, Initiative has been appointed media agency of record for Ear Science Institute Australia.
Carnival Cruise Line appoints Resolution Digital as SEO and journey optimisation agency
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Resolution Digital has been appointed as the SEO and journey optimisation agency of record for Carnival Cruise Line...
Kate O’Ryan-Roeder departs Mindshare Sydney for CEO role at Havas Media ANZ
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Havas Media ANZ has announced the appointment of Kate O’Ryan-Roeder as Chief Executive Officer following an extensive...
Typo gets serious about the silly season in new campaign via Hellions and Archie and Fox
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Typo, part of Cotton On Group, has launched its new Christmas campaign, promising shoppers it's taking silly season...
Tonic Communications promotes Georgia Coleman to managing director
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Following strong, year-on-year growth and continued expansion of its trans-Tasman offering, Tonic Communications has...
Townsville North Queensland launches largest-ever tourism campaign via dentsu Queensland
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Townsville Enterprise, in partnership with Townsville City Council, Tourism and Events Queensland, the Australian and...
Clemenger BBDO Melbourne ECD Ant Phillips departs agency after more than two decades
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Campaign Brief can reveal that after more than 20 years with Clemenger BBDO Melbourne, ECD Ant Phillips has departed...
Webjet encourages Aussies and Kiwis to ‘Go Somewhere’ in new campaign via The Hallway
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Webjet unveils bold brand transformation and new brand campaign to become Australasia’s go-to local travel companion.
Kiwi expat Maria Devereux launches ‘How to Stay Human’ initiative and podcast to help creatives reclaim their humanity in the age of AI
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Kiwi expat Maria Devereux, Executive Creative Director and Head of Innovation at Accenture Song North America, based...
La Trobe University redefines what a ‘Uni Person’ looks like in new regional campaign
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La Trobe University has launched a new regional campaign, ‘A La Trobe Kind of Person,’ challenging the idea of who...
Youngbloods SA returns with ‘Get a Taste of Richards Rose’ on Thursday, 30 October
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After a brief pause earlier this year, Youngbloods SA is back - and this time they’re inviting emerging creatives to...
AAMI and Matthew ‘Delly’ Dellavedova drive home safe driving message with jersey number stunt
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Sydney Kings guard Matthew ‘Delly’ Dellavedova has joined forces with national insurer AAMI, to get behind...
Sunday Gravy brings AIA Australia’s ‘Do It For Life’ campaign to life with AFL Masters Over-55s
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Age is just a number when you’re still pulling on the guernsey at 55. Last month, members of Victoria’s AFL Masters...
AIA Australia champions health and wellbeing in new ‘Do it for Life’ brand platform via Bullfrog
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Leading life, health and wellbeing insurer AIA Australia has launched its new brand platform ‘Do it for Life’...
NDSP Plan Managers crash through disability campaign conventions in new work via Showpony
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There are close to 750,000 people who benefit from the NDIS. Different people living different lives. But despite...
Additional Assets: Photographs by Filmmakers returns to m2 Gallery in Sydney, 23–26 October
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Following last year’s hugely successful launch exhibition which drew an entire city block full of guests on opening...
InvestorKit says ‘I do’ to data in new campaign for Arjun Paliwal’s debut book via Sharehouse
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InvestorKit has unveiled a new creative campaign for the launch of InvestorKit CEO and Head of Research...
Luxury superyacht The Jackson Sydney reappoints iD Collective
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iD Collective has announced that the The Jackson Sydney, the city’s most spectacular luxury superyacht, is returning...
Creative duo Bella Smith and Lucy Karsai join Innocean Australia as senior creatives
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Innocean has boosted its creative firepower with the appointment of senior creative duo Bella Smith and Lucy Karsai.
Audible turns up the volume on spicy romance in new work via Emotive, Wavemaker, Eleven + Hello
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New research from Audible reveals that 70% of Aussies love romance fiction, with ‘spicy romance’ sizzling in the top...
Title Artist Management redefines the image library for today’s content-hungry world
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As media channels continue to multiply and evolve, the demand for high-quality, authentic content has never been...
NSW State Emergency Service launches new ‘Steer Clear’ campaign via The Idea Shed to drive life-saving floodwater decisions
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In a bold move to tackle one of Australia’s deadliest flood risks, the NSW State Emergency Service (SES) has...
OTTESU set to host ‘How to Build an Agency Brand’ webinar on Tuesday 29 October, 12:00pm – 1:00pm
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Agencies are great at marketing for others, but what about their own brand?
Škoda’s new EV range doesn’t look like an EV range, in surprising campaign via DDB Sydney
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The Škoda Elroq and Enyaq models look, feel and drive so much like ‘normal’ cars, they can easily be mistaken for one.
Confronting Ai Film by AiCandy warns of cities submerged if UN climate goals are missed
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Created entirely with Ai, the film titled ‘Mad World’ highlights what’s at stake if the world fails to meet the United N
Bastion Shine Wellington raids VML poaching six stars including managing director Fleur Head
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Toby Sellers: "This marks a significant step in strengthening our presence in the capital and investing in what we belie
Campaign Brief Creative Circle: What’s hot in October?
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CB Creative Circle October with Charles Baylis, Effie Athanassiou, Steve Jackson, Ellie Dunn, Vince Lagana + Kate Idle.
Telstra launches new in-house agency Roam – “creative outsiders on the inside”
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Telstra has announced the launch of its new in-house creative agency, Roam.
ahm appoints TBWA as new creative agency following a competitive pitch process
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ahm has today announced it has appointed TBWA\Australia as its new creative agency partner, following a competitive...
Westpac ushers in huge summer of cricket with star-studded TV campaign via BMF Australia
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New ambassadors kick off the start of Westpac's first fully integrated cricket program.
Ryman Healthcare appoints Motion Sickness as strategic and creative agency partner
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Ryman Healthcare has appointed Motion Sickness as its new creative and strategy partner following a competitive pitch...
Avenue C expands team with four senior hires and a new data lead
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Independent media agency Avenue C has added four senior hires and a new data and insights lead, reinforcing its position
Kids Under Cover launches ‘Donate Your Car’ campaign via Brand Play and Half Dome
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Campaign reimagines what it means to say goodbye to an old car, reminding Aussies that "every ending can be a beginning"
Movember and Gillette enlist Pat Cummins for new ‘Your Mo Is Calling’ campaign via The Many
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There are few brands more participatory than Movember – a global movement that invites millions to grow, move, host...
West Australian Ballet launches integrated 2026 season campaign with Hypnosis Perth
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The campaign opens the doors to new audiences. It extends an invitation to all people to experience the magic of...
CB Q&A: Canva ECD Cat van der Werff on trust, experimentation and shaping the future of design
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Fresh from serving on the 2025 London International Awards Design and Package Design jury, Canva’s ECD...
Pitch Music & Arts 2026 launches new avant-garde style campaign ahead of ninth edition
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Pitch Music & Arts has lifted the curtain on its 2026 campaign, returning to the Grampian Plains beneath Gariwerd...
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