Iconic Aussie screen legends reunite for Uber’s latest Uber Green campaign via Poem Group
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Uber has officially made the switch – Uber Green is now fully electric across Australia, with hybrid vehicles phased...
AFL star Bailey Smith and a Squad of Creators team up for Tinder’s new ‘Double Date’ campaign via Akcelo, Amplify, Alley and alt/shift/
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Tinder, the dating app that has revolutionised how people meet, is redefining modern dating once again with the...
Mountain Dew and PYRA go full gorpcore with new outdoor-inspired capsule collection and campaign via VaynerMedia Australia and Golin
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Hot off the success of the internet-breaking Mountain Dew Djorts in early June, the brand is back – and this time...
WD2026 launches First Nations-led brand identity via Shape History to amplify regional voices and drive global feminist impact
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The Women Deliver 2026 Conference (WD2026) has just unveiled a bold new brand identity - a culturally rich...
Parallax Adelaide CD Kellie Campbell-Illingworth selected for The One Club’s Young Guns 23 Jury
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The One Club for Creativity announced the 100+ creative professionals from around the world who will serve on the...
Bestads Best TV of the Week: Motrio’s ‘The Ranch’ via Buzzman, Paris
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Each week Bestads showcases standout global advertising work as reviewed by an esteemed international creative director
Case Study: How Thinkerbell NZ helped Muzza’s Pies go global with cat-flavoured dog pies
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Auckland is home to thousands of pie outlets, making it tough for a humble Kiwi pie shop to stand out...
Principals guides MTC Australia into the future with MTC FutureReady rebrand
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Branding agency Principals has rebranded social enterprise MTC Australia to better reflect the organisation’s...
Ant White: Independents Aren’t the Alternative, They’re the Blueprint
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"The best agencies in the world weren’t built in boardrooms. They were built by people who walked out of them."
Cannabis Clinic launches Aotearoa’s first anti-stigma campaign for medicinal cannabis via ABEL
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ABEL, One Plus One, Supernormal and photographer Troy Goodall have joined forces with the Cannabis Clinic to launch...
Auckland Council unleashes new campaign to tackle roaming dogs problem via Exit Films
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Auckland Council has launched an emotive marketing campaign, aimed at reducing Auckland’s worsening roaming dogs...
Special NZ bolsters business management team with four key appointments
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After clinching three ‘New Zealand Agency of the Year’ titles in the same year – including Campaign Brief New Zealand...
Isuzu Trucks redefines reliability in new campaign via Fenton Stephens
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The campaign, developed by Fenton Stephens, features Australian actor and comedian Shane Jacobs taking viewers...
H+Co’s Plus Also Studios ‘teams’ designers and engineers in new recruitment program
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To develop the next generation of AI natives, Plus Also Studios (PAS) has created a full-time, paid internship program.
Sushi Sushi champions fresh convenience in new ‘Real food. Ready to go.’ campaign via Noisy Beast
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Sushi Sushi, Australia’s leading sushi retailer, has launched a major brand campaign via Melbourne based creative agency
The Creative Reset: Lessons on Escaping the Seasonal Slump from Cannes Lions 2025
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It happens every year. The energy of January fades, deadlines stack up, pitches blend into one another, and suddenly...
Former BRING Agency MD Adam Ireland joins Always Human as first Managing Director
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Ex-BRING MD has joined culture-led brand and talent marketing agency as it scales creative and commercial operations.
Ogilvy Network ANZ CEO Sally Kissane steps down, concluding three-decades at global agency
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Ogilvy Network ANZ CEO Sally Kissane has today announced she is stepping down from her role, following a highly...
Multicultural comms agency Ethnolink unveils new visual identity via Camille Agency
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Multicultural communications agency Ethnolink has unveiled a bold new visual identity, following a 56% surge in...
Square returns with the next chapter of ‘Service Still Matters’ campaign via Sunday Gravy
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Following the momentum and impact of its 'Service Still Matters' campaign, Square returns with the next instalment...
The Brand Agency appointed as HIF’s integrated agency partner, expanding remit to include media
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"We look forward to collaborating closely with HIF over the next three years to build the brand and drive positive..."
Bestads Best of the Week Reviewed by Jason Xenopoulos, Regional CCO, VML North America
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Each week Bestads picks the very best advertising in the world, in every medium – which is reviewed by a top creative...
Advertising Council Australia and BlackCard team up to boost cultural confidence
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The BlackCard program provides practical insights into Aboriginal and Torres Strait Islander history, culture...
SBS strengthens commitment to inclusion with new commissioning guidelines
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SBS has launched new Commissioning Inclusion Guidelines (2025-2028), reaffirming the broadcaster’s commitment to...
Leadership Shift at R/GA: Seamus Higgins exits, Prue Jones and Ben Yabsley appointed ECDs
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R/GA Australia has announced the departure of chief creative officer Seamus Higgins, alongside the appointment of two...
OAK turns up the heat with interactive bus shelter in new campaign via Creaytive + Zenith
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OAK is turning up the heat this winter—literally—with a cheeky new campaign that’s bringing its iconic choccy milk...
True North offers career support for advertising talent impacted by redundancies
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The last 18 months have been some of the most challenging in recent memory for the advertising and marketing industry.
Bolster Group secures new client wins across culture, hospitality and beverage sectors
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Australian integrated cultural communications agency Bolster Group has announced a series of significant new client...
Woolworths Group’s Healthylife appoints Bread Agency as new social media agency of record
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Healthylife, Woolworths Group’s digital health platform, has appointed Bread Agency as its new social media agency.
Racing legend Craig Lowndes lists his 1954 Mercedes-Benz 300 SL for $219.99 on Carsales, in new Mattel Brick Shop launch via Thinkerbell
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Thinkerbell has teamed up with Mattel to launch the first-ever product collection under the new Mattel Brick Shop...
Bonfire sets up shop in Melbourne
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Brodie McMaster, Senior Performance Media Specialist, is also join the team, adding depth to Bonfire Melbourne.
Transperth launches Thornlie-Cockburn line with Moonsail’s quirky wordplay campaign
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Work to home, becomes Wome. If you’re heading from the shops to your lounge, it’s Shounge.
‘It’s a long way to the shop’: Mitsubishi launches new Outlander campaign via Richards Rose
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Mitsubishi Motors is turning up the volume for its 45th year in Australia with a rocking campaign created by...
Campaign Brief Creative Circle: What’s hot in July?
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Creative Circle July with Lauren Eddy, Nathan Lennon, Lisa Jackson, Zac Pritchard, Sarah McGregor and Josh Stephens.
The Aunties founder Phoebe Sloane joins Bullfrog as Creative Director
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Independent agency Bullfrog has appointed Phoebe Sloane to the role of Creative Director.Sloane joins from Clemenger BBD
Beyond the Brief: How DDB and Our Watch Created a Game to Teach Young People About Boundaries
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How do you teach young people about boundaries, respect, and consent without making it feel like a lecture?
The Hatchery appoints Agent99 to amplify Women UNLIMITED Leadership Summit 2025
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Award-winning independent full-service communications agency Agent99 has been appointed by The Hatchery – an...
Sydney’s ICC Theatre rebrands to Entertainment Centre – naming rights opportunity now open
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ICC Sydney Theatre will soon be renamed the Entertainment Centre - a move set to redefine Sydney's entertainment...
WPP’s Global Director of Communications and Corporate Affairs Chris Wade departs
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WPP’s Global Director of Communications and Corporate Affairs Chris Wade has announced his departure after more than...
IMAA encourages members to support Indigenous businesses and reconciliation initiatives
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IMAA’s nominated First Nations social enterprise Kings Narrative calls on media industry to be ‘part of the change’
Beyond the Brief: Inside Bastion Shine’s Playfully Chaotic Brand World for Tower Insurance
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Tower Insurance recently introduced Kiwis to a trio of chaotic new characters in its latest campaign via Bastion...
Tennis Australia appoints Atomic 212° as new media agency of record
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Tennis Australia has appointed award-winning Atomic 212° as its media agency of record, following a competitive pitch...
Bonds enlists Gen Z creators to shoot new ‘As Worn By Us’ campaign via Special Australia
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Bonds has unveiled the latest iteration of its ongoing brand platform 'As Worn By Us' via Special, handing creative...
Toyota revives ‘Legendary Moments’ campaign with Heath Shaw’s iconic smother via Gemba
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After nine years in hibernation, the fan-favourite Toyota Legendary Moments campaign is back, with a comic recreation...
Jaywing grows in Melbourne with five hires to accelerate creative and media growth
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Data, creative and performance marketing agency Jaywing has made five hires to significantly expand its Melbourne...
SLIK appointed creative agency for Indigenous Marathon Foundation’s landmark campaign
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Award-winning creative and innovation agency SLIK has been selected by the Indigenous Marathon Foundation (IMF) to...
Carat NSW and UNE extend collaboration to drive innovation in education
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Carat NSW has been re-appointed as the media agency of record for regionally based, globally-networked UNE.
Cardrona drops in on Bondi Beach as RealNZ launches first campaign with Thinkerbell
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New Zealand’s Cardrona Alpine Resort and Treble Cone hit Bondi Beach last week, inviting surfers to trade the sand...
Sophie Beard’s Creative LIAisons Reflections: “Attending the Creative LIAisons Conference was a seriously, big deal”
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I’m checking into the Wynn Encore in Las Vegas. Imposing. Glossy. Colossal. This isn’t America. This is AMERICA...
CommBank backs a new generation of dream chasers in bold new campaign via M+C Saatchi
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Cinematic hero film leads a bold new brand campaign across TV, social, OOH and digital.
KFC appoints We Are Social as social agency of record following a competitive pitch
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Socially-led creative agency We Are Social Australia has been appointed as the new social agency of record for KFC...
Vale Ray Sharp, brilliant art director, musician + industry character: “The most knowledgeable, funny, and fascinating person I’ll ever know”
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Many in the ad industry will be saddened to hear of the passing of Ray Sharp, one of Australia's finest art directors
Swyftx inspires Australians to reimagine their futures in ‘Where can crypto take you’ campaign
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Following its recent acquisitions of Easy Crypto in New Zealand and brokerage Caleb and Brown, leading Australian...
LIA announces Creativity in B2B + Transformative Business Impact jury; Howatson+Company CCO Gavin Chimes named Jury President
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Gavin Chimes, Chief Creative Officer of Howatson+Company, Sydney, will lead this jury.
Australian post-production company Cutting Edge closes its doors after 35 years
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After more than three decades of business, Cutting Edge has officially ceased operations.
PILLAR Performance appoints Jack Taylor as Australian PR agency
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PILLAR Performance, the Australian-born company bridging clinical science and athletic supplementation, has appointed...
Dialogue announces trifecta of client wins
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Independent agency Dialogue continues its run of success in 2025, announcing a trifecta of client wins across the...
“Naughty but good”: Gruen-winning ad gets highest praise – from the copywriter’s mum
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Winning over the Gruen panel is no easy feat - but for The Reactor, the real review came via text from copywriter...
NATION expands strategy team with senior appointment Harley Augustine
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Fresh from seven years at TBWA\Melbourne, award-winning Brand Strategist, Harley Augustine, has landed at independent...
‘Are you having a Finance Now moment?’: Finance Now unveils new brand campaign via Contagion
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Finance Now has teamed up with creative agency Contagion to unveil its latest national advertising campaign...
Bargain Chemist responds to life’s not-so-big emergencies in new brand campaign via Yarn
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Bargain Chemist has launched a fresh new direction for the brand, showcasing how the New Zealand-owned pharmacy is...
Vale Rosem’ry Bertel ~ a trailblazing creative director and legend of the 70s, 80s, 90s ad scene
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Rosem’ry Bertel, a legend of the 70s, 80s and 90s advertising scene, has passed on at 85 years old.
The Gerety 2025 VIP Diamond BBQ was once again the place to “MEAT” in Cannes
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A new location hosted this year’s Gerety VIP BBQ in Cannes, to celebrate the shortlist with past and present jury...
WA Government under fire for outsourcing new Tourism WA campaign and for continued lack of policy on production dollars heading East
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The backlash over this new Tourism WA campaign has reignited long-standing frustrations within the local industry...
Julie Floyd returns to Circul8 as Head of Production
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Circul8 has announced the return of Julie Floyd as Head of Production.
Australia scores one Yellow Pencil, one Graphite and one Wood at D&AD’s 2025 New Blood Awards
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D&AD has announced the Pencil levels for the 2025 New Blood Awards, the annual programme that recognises up-and-coming..
Senior creative Gerhard Myburgh becomes first appointment at new agency The Chiddingfolds
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Senior creative Gerhard Myburgh has become the first official addition at The Chiddingfolds.
Vanuatu Tourism Office invites Aussies to answer the call of Vanuatu in new campaign via Apparent
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Live from today across digital and social, Vanuatu’s latest campaign invites Aussies to Answer the Call of Vanuatu.
Craig Hunter: An Apology to Creatives from a Planner
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Written by Craig Hunter, Founder and Managing Director of Blacksheep Strategic Group.
Creative collective Robot Fights Monster launches in Melbourne
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Robot Fights Monster, founded by producers Graham Pryor and Kade Robertson, is reshaping the landscape for directors...
AKQA APAC CEO Brian Vella departs as agency shifts to local leadership model
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AKQA Asia Pacific CEO Brian Vella has announced his departure from the company, marking the end of a 24-year journey...
Award-winning strategy leader Leif Stromnes to depart DDB Group Australia after 25 years
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DDB Group Australia’s long-serving Managing Director of Strategy and Innovation, Leif Stromnes, is set to depart the...
Priya Patel: Inside the Cannes Jury Room – A Rookie’s Perspective
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Walking into the Cannes Lions jury room for the first time is a bit like showing up to a black-tie dinner and...
BRING agency launches New Australian Live Music Report to understand how brands can connect with fans in a shifting landscape
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‘The New Gig Economy’, a new Live Music cultural study commissioned by BRING - Universal Music for Brands was...
Microsoft Australia launches new campaign for AI-enabled Copilot+ PCs via Giant Squid
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Microsoft Australia, in collaboration with Giant Squid, has launched a new brand campaign for Copilot+ PCs featuring...
Volkswagen invites your inner child to drive in the electric era in new campaign via DDB Sydney
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Volkswagen Australia has launched a bold new campaign entitled “Batteries Included”, created in partnership with...
Bestads Best TV of the Week: Frazzled’s ‘Small Talk’ via Revolt London
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"What fun. Diabolically relatable. Script writing and casting are spot on, painfully so."
Director’s Brief: 10 Questions with James Chappell @ Clockwork Films
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Director’s Brief: 10 Questions is a new Q&A series from Campaign Brief that shines a spotlight on the broad mix of...
LIA extends entry deadline to Wednesday July 23
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Work released, published or broadcast in a commercial environment with client approval beginning 1st July 2024...
The Pistol announces two new account directors following business growth
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The Pistol has announced the appointment of two new account directors following impressive client retention and new...
The One Club Opens Global Nominations for 2026 Creative Hall of Fame – Due by September 30
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The One Club for Creativity has opened the global call for nominations for the 2026 edition of its prestigious...
Dom Hickey joins Enigma as Chief Strategy Officer to lead integrated creative + media strategy offering
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Indie creative and media agency Enigma has announced the appointment of Dom Hickey to the role of Chief Strategy...
Red Rooster fires up burger cravings in new Cheeseburger campaign via Leo Australia
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Australia’s first and favourite chicken shop Red Rooster (Reds) is making a bold play for burger lovers across the...
Modibodi stops periods messing with your head in latest campaign via Fabric\TBWA
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Modibodi, Australia’s leading reusable period underwear brand, has launched a powerful new campaign in partnership...
Bastion promotes CEO Cheuk Chiang to global role as Group Chief Executive Officer
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Bastion has today announced Cheuk Chiang (pictured left) has been promoted to the role of Group Chief Executive Officer.
Breville launches global campaign for new filter coffee machine, the Luxe Brewer via The Cowboys
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Iconic Australian brand Breville has partnered with creative agency The Cowboys to launch its latest drip filter...
Samsonite pushes the boundaries yet again in new ‘Samsonite vs The Drag Car’ campaign via TRP
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TRP has launched the latest chapter in Samsonite’s long-running Seriously Tough campaign.
Enero promotes Ian Ball to Group Chief Executive role
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Enero Group, a leading global group of marketing and technology agencies, has today announced the promotion of Ian Ball.
Circul8 Appointed as Creative Agency for Global Destination Rebrand of The Mariana Islands
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The Marianas Visitors Authority (MVA) has appointed leading creative agency Circul8 to spearhead a comprehensive...
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