Ryman Healthcare appoints Motion Sickness as strategic and creative agency partner

Ryman Healthcare has appointed Motion Sickness as its new creative and strategy partner following a competitive pitch process. The appointment marks a significant step in Ryman’s brand evolution, and for Motion Sickness, an opportunity to bring its distinctive approach to the retirement living and aged care sector.

“What impressed us most was Motion Sickness’ strategic clarity and creative flair. They quickly grasped the nuanced dynamics of our category, which opened up some genuinely interesting avenues for creative exploration. It’s rare to find a partner who can see both the forest and the trees – and do so with such originality,” says Damian Sharpley, Acting GM Marketing & Brand, Ryman Healthcare.

Ryman, a trusted name in retirement living and aged care across New Zealand and Australia, is working with Motion Sickness on a refreshed creative direction as it looks ahead to its next chapter.

“It’s been such a positive start with Ryman. From the outset, Damian and the team were asking the kinds of questions that signal a true partnership – one that’s ready to challenge the status quo and build work with real impact,” says Alex McManus, General Manager, Motion Sickness.

The new agency appointment takes place with immediate effect.