‘1,000 Voices for 1,000 Girls’: Celebrities raise their voice to end violence against girls in powerful campaign for World Vision Australia
World Vision’s flagship campaign 1,000 Voices for 1,000 Girls returns for its seventh year, with its biggest rollout yet – more star power, national TV presence, and the same emotionally resonant storytelling that has made it a national standout since 2018.
The fully integrated campaign was created and produced by World Vision’s inhouse creative team, and features a powerful mix of digital, social, OOH, shopping centre activations, TV and a targeted PR campaign.
Launching on Friday 1 August, the annual campaign aims to raise awareness of the global challenges women and girls face, including early marriage, violence, exploitation and school exclusion, while maintaining the ongoing goal of sponsoring 1,000 of the world’s most vulnerable girls by International Day of the Girl Child on Saturday, October 11.
This year, the support of both male and female ambassadors reinforces the message that ending gender-based violence and inequality is everyone’s responsibility.
Says Andrew Henderson, Head of Brand Experience at World Vision: “1,000 Girls is a watershed campaign for World Vision, that connects so deeply with Australians. Originally conceived by our local team in 2018, this powerful yet simple idea has since gone global, reaching 16 countries across the World Vision partnership.
“It’s literally giving voice to girls who might otherwise go unheard. The 1,000 Girls stories are heartfelt and human-centred, brought vividly to life with sensitivity and care by a diverse mix of male and female ambassadors. It’s purpose-driven storytelling at full throttle.”
The well-known and respected Australian ambassadors this year are: tennis star Alex de Minaur; Actor/Producer and long-time World Vision Australia supporter Rebecca Gibney; former world No.4 and advocate Jelena Dokic; multi-platinum, multi-ARIA-award winning artist Amy Shark; cohost Will & Woody National Drive time Woody Whitelaw; Matilda and international football player Charli Grant; rugby star and First Nations advocate Mahalia Murphy; Model and content creator Unice Wani; Actor & DJ Sarah Roberts; Celebrity Chef Kishwar Chowdhury and Award winning comedian, TV Personality & former refugee Joe White, and endurance athlete Samantha Gash.
Each ambassador has lent their voice to share the real story of a vulnerable girl. For many of the ambassadors, this campaign is deeply personal.
Jelena Dokic, a survivor of abuse and an advocate for women and girls, says: “It’s extremely important for me to speak up. There are so many girls and women in this world who don’t have a voice – who are silenced. This is much bigger than us. This is about helping others.”
Says Actress Rebecca Gibney, who also brings lived experience to the campaign: “I was raised in a family affected by domestic violence, and I know a lot of women are. It’s vital that we combat this in any way we can. I’ve seen the work that World Vision does. It’s real, it works and I’ll do anything I can do to help support it.”
For Woody Whitelaw, its fatherhood that makes this mission hit home: “I was really humbled when World Vision asked me to be involved. Being the father of a little girl called Remi, you just can’t imagine her experiencing violence, so knowing that so many girls around the world are facing this makes it a very easy cause to get behind.”
A first for the campaign will be a 15 and 30 second TV spot that’ll feature a selection of some of the ambassadors and go live from 7 September.
To find out more, or to sponsor a girl through World Vision today visit: https://www.worldvision.com.au/sponsor-a-child/1000girls.
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