100 years of Australian Red Cross marketing lauded at ADMA QLD breakfast, Tues August 19
The Australian Red Cross is celebrating its centenary this year with a variety of activities nationwide including a look back to its earliest marketing efforts at a breakfast event in Brisbane with the ADMA QLD branch on Tuesday, August 19.
The breakfast takes place at:
Newstead Brewing Co.
85 Doggett Street, Newstead, QLD
Date: Tuesday, August 19
Time: 7.15am-9.00am
Tickets: $48 for ADMA members and 30 Below members, $52 for FIA Members and $58 for Non-members
The breakfast event in Brisbane will examine what the organisation that puts ‘people helping people’ at its heart, has learnt about marketing since 1914.
Gary Bristow (left), head of marketing for Australia Red Cross, will explain how the organisation has remained relevant and how they have adapted their marketing and communications strategies by keeping abreast of the latest channels.
Bristow is a formally qualified marketeer with over 25 yeas’ experience. He began his career in the UK, working for advertising and direct marketing agencies, which included managing one of Europe’s largest FMCG databases.
Moving to Australia in 2001, he held senior roles in Sydney-based advertising and database marketing agencies. He moved to the Red Cross in 2007, where his responsibilities as head of marketing cover their website, CRM systems, email, call centre, payment gateways and social media.
With around five million direct communications each year to their one million supporters, Red Cross staff know how to engage, convert and manage their prospects to get results in today’s highly competitive market.
Part of the world’s largest humanitarian movement, Red Cross has been woven into the fabric of Australian life for 100 years during times of war and peace, in response to natural disasters, through its world-class blood service and increasingly through its everyday work helping the most vulnerable people in need.
Australian Red Cross began as the Australian Branch of the British Red Cross Society on 13 August 1914, nine days after the outbreak of World War I. It was formed by Lady Helen Munro-Ferguson, the wife of the governor-general, who called on the wives of the state governors to form state committees.