Yellow helps Aussies connect with the best local businesses in new national campaign via Big Red
There is not a Jan in sight in Yellow’s latest national advertising campaign promoting its online business directory and range of digital marketing solutions via creative house Big Red.
The new Yellow campaign features two TVCs – one targeting consumers encouraging them to choose the best local business for the job on Yellowpages.com.au.
The second TVC – targets businesses and positions Yellow as “Your digital marketing experts”. This invites business owners to visit yellow.com.au and let Yellow take care of the marketing while they’re busy running their business.
Both TVCs profile five small businesses as the hero of the campaign: Lucia Melbourne Hair; Adriano Carbone Master Tailor; Little Red Trucks Removalists; Guests Martial Arts and Flick Pest Control.
The campaign is running for 4 weeks on TV, radio, OOH, pre-roll and social media across 14 metro and regional areas.
Says James Ciuffetelli, executive general manager, Yellow: “Yellow has been helping Australians connect with the best local businesses for generations, 139 years to be exact, and we hope to continue inspiring Australians to make the start on getting things done – both for consumers and business owners – through the new campaign.”
There are an astonishing 6.2 million searches for businesses on yellowpages.com.au every month, with 1.57 million business listings making it the largest online business directory in the country (data as at April 2019).
Client: Yellow
Senior Marketing Specialist – Belinda Di Pietro
Marketing Specialist – Jennah Perucich
Agencies:
Big Red
Hatched Media
12 Comments
Since when did Ted launch into the removalist biz?
It ain’t no G-o g-g-o or Jan is it?
Looks like the Yellow ads have been washed with Coles-brand powder.
Surely there’s been a slip between lip and cup somewhere in the process. Surely the idea should have been – or was – the people in the vignettes answering their phones “Yello” as in “Hello”. If not, there’s a serious lack of creative direction at Big Ted.
‘Hello operator – give me the number for 911.’
Wowzers this is truly terrible
If I were you Sensis, I’d use your own site to find a new agency. There’s 262 results found…
https://www.yellowpages.com.au/search/listings?clue=advertising+agency&locationClue=Melbourne&lat=&lon=
Struggling to say something nice. Try asking RUOK? instead.
This should win the campaign brief comment of the week award.
It’s funny, I saw this on TV and thought ‘I reckon Big Red did that ad’… at what point will Big Red recognise that your brand/style of work is influencing the brand you’re working on, rather than acting on a brands behalf.
How is yellow pages still even a thing?
Ive worked on this client before with this particular marketing team and they’re so petrified of succumbing to their competitor/s that creativity ultimately takes the biggest hit. They don’t want Jan, they want Down-Down.