Yahoo Finance has launched its latest OOH campaign via Bold and One Green Bean, providing a simple solution to the complicated world of finance.
Set on the distinctive Yahoo purple, the campaign tagline reads ‘IPO. ROI. YTD… HUH? Make sense of finance with Yahoo Finance’. The simple message is a reference to the site’s easy-to-understand, finance-related content that focuses on budgeting, property, careers and investing for everyday Australians.
The campaign will appear in Sydney across static billboards, DOOH and transit. In addition, Yahoo Finance articles and digital content will be displayed across cafe and office screens in central business areas.
This is the second OOH campaign for Yahoo Finance and adds to a string of activity following investment from parent company, Verizon Media. Earlier this year, a second season of ‘The New Investors’ was released featuring a number of Australian entrepreneurs and business people including founder of SkinnyMe Tea and Hey Influencers Gretta van Riel, Flatmates.com.au founder Andrew Maloney and jewellery designer Samantha Wills.
On September 26, Yahoo Finance will come to life at the inaugural All Markets Summit APAC with speakers such as former treasurer Peter Costello, Airwallex co-founder Lucy Liu and Virgin Australia CEO Paul Scurrah amongst others locked in.
Says Imogen O’Neill, consumer marketing lead, Verizon Media: “This campaign is the latest development in Verizon Media’s strengthening of the Yahoo Finance brand. Finance can admittedly be complex for many people and we’re showing Australians the best place to go to make sense of it all.
“We’re working hard to be one of Australia’s leading financial news sources and have lots of exciting plans ahead, including the All Markets Summit APAC. Verizon Media’s investment in local content and industry leading events is part of our ongoing commitment to provide our audiences with the latest financial information.”
Imogen O’Neill: Yahoo Consumer Marketing Lead
Sarah O’Carroll: Editor-in-Chief, Yahoo Finance
Consumer Agency: One Green Bean
Trade Agency: Bold