WW appoints new creative partner Connecting Plots; unveils campaign with Samantha Armytage

WW, the new Weight Watchers, has appointed Connecting Plots as its lead creative agency and has launched a new campaign.

 

The relationship coincides with the exciting announcement that one of Australia’s much-loved broadcast journalists, Samantha Armytage, has joined the WW family as its newest ambassador and whose weight loss and wellness journey is celebrated in its latest “It Works” campaign.

Says Mathieu Le Renard, managing director, WW Australia and New Zealand: “We’re extremely proud and excited to announce our newest ambassador, Sam Armytage. Working with a digitally led creative partner in Connecting Plots has opened up our potential for sharing our inspiring stories at scale.”

With her demanding travel schedule and 3am wake up calls, Armytage found healthy habits slipping down in her list of priorities. Sam joined WW in January not only for support in reaching her weight loss goal, but also to develop healthy habits that could be sustained within her busy lifestyle. The campaign focuses on how WW has worked for Sam, having lost 10kg in 4 months she’s feeling stronger, healthier and more in control than ever.

Says Tom Phillips, managing director, Connecting Plots: “We’re thrilled to be working with WW, a prestigious brand with a strong purpose in helping create healthy habits that last. We look forward to helping WW bring to life this purpose with the work we create together.”

The campaign is rolling out across digital, social and PR.

Client: WW
GM: Mathieu Le Renard
Senior Marketing Manager: Rebecca Melville
Marketing Manager – Brand and Campaign: Bianca Hopkins
Campaign Manager: Eva Nguyen

Agency: Connecting Plots
Strategic Planner: Tim Collier
Client Services Director: Andie Tickner
Client Services Lead: Gemma Barr
Creative Director/Writer: Jenny Barnett
Art Director: Emmalie Narathipakorn
Senior Integrated Producer: Tania Templeton
Managing Director: Tom Phillips