WiTH Collective creative directors Nicole Hetherington and Simon Fowler set to form Abel

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WiTH Collective creative directors Nicole Hetherington and Simon Fowler set to form Abel

Highly regarded WiTH Collective creative directors Nicole Hetherington and Simon Fowler are set to start their own Sydney-based creative consultancy, Abel, to be formally launched later this year. Until then, the pair will consult three days a week for WiTH Collective.

Before joining WiTH Collective in October 2015, the creative duo had a brief six-month stint at BMF. Prior to BMF Hetherington and Fowler were at Havas Worldwide Sydney where they were responsible for Virgin Mobile’s ‘Meal for a Meal’, Sony Bravia’s ‘Like Nothing You’ve Ever Experienced’ and ‘The Most Powerful Arm’ for Save Our Sons.

The pair are originally from New Zealand and moved to Sydney nine years ago off the back of winning the New Zealand Young Lions competition.

They have been awarded at every major international award show, including winning a coveted Black Pencil at D&AD.

Contact Nicole Hetherington: nic@createwithabel.com

Meanwhile, creative director team Hadleigh Sinclair and Jack Delmonte (pictured below), both ex Host/Havas and Clemenger BBDO, have joined WiTH Collective.

WiTH Collective creative directors Nicole Hetherington and Simon Fowler set to form Abel