Wisr launches first national brand campaign ‘For your smart part’ via Bear Meets Eagle On Fire
Wisr has announced it has launched its first major national brand campaign, ‘For your smart part’ via Bear Meets Eagle On Fire, in support of the Company’s recent brand redesign.
Built to deliver a clear, simple message around the Company’s financial wellness purpose, the new creative positioning engages the “smart part” of the brain to help Australians make better personal financial decisions. The comprehensive project runs across all brand design, product and communication.
The launch of the new www.wisr.com.au platform represents a complete reimagining of what a consumer finance digital experience can be and integrates the full suite of products, tools, and resources on the Wisr Financial Wellness Platform. Since launch in May, the refreshed platform has resonated strongly with consumers and the Olympic Games Tokyo 2020 offers the ideal platform to introduce Wisr to a wider audience.
Positioned alongside iconic global and domestic brands, Wisr will be a broadcast and digital sponsor of Tokyo 2020 with Seven West Media, giving it a unique presence in Australian homes throughout the event.
Says Anthony Nantes, chief executive officer, Wisr: “Wisr has built a unique voice in the Australian finance landscape with our purpose-driven platform. Now, on the back of our 20 consecutive quarters of growth, Wisr is in a position to take our financial wellness message to a much wider audience. There is no greater audience, or event, that delivers a better return on investment than the Olympic Games, with a huge reach into Australian homes, concentrated in a few action-packed weeks of high excitement and emotion. From a brand perspective, it offers a rare, ultra-impactful and cost-effective outcome, as we introduce millions of Australians to a smarter, fairer experience underpinned by a groundbreaking customer experience that improves financial wellness.
“As one of Australia’s fastest growing and most innovative companies, we have completely reimagined the whole digital experience with Wisr, taking consumers to a level of service, integration and smarts that hasn’t been seen in our industry. We can’t wait to be there over the next few weeks with Australians as they watch our nation’s and the world’s best athletes create truly memorable sporting moments. It’s all the more exciting knowing we soon start a new journey to Brisbane as the 2032 Olympic Games host city.”
Client: Wisr
Creative Studio: Bear Meets Eagle On Fire
Media: SPEED
Site Design: Resn
Film Production: Revolver
Director: Steve Rogers
Managing Director / Executive Producer: Michael Ritchie
Executive Producer: Pip Smart
Producer: Ian Iveson
DOP: Stefan Duscio
Prod. Designer: Steven Jones Evans
Post Production:
Editor: Alexandre de Franceschi
Edit House: The Editors
VFX and Post: Fin Design and Effects
Sound House: Rumble Studios
Sound Designer: Tone Alston
Sound Producer: Michael Gie
Sonic Branding: Rumble Studios
Casting: Peta Einberg Casting
13 Comments
Why is the VO American?
Why not mate?
What else have these GUYS done this year?
Simple, fun and memorable.
I like ‘em.
What have you done this year?
Ads are OK but the proposition is completely empty. Says absolutely nothing about the brand/product/service at all and I can’t help but feel the client got ripped off for a less-is-more approach that the creative agency may have pushed for. With today’s attention spans, ads need to be pointier than ever.
@Huh I agree. Saw one of these recently and my wife said “what on earth is that about”. It’s baffling that ads are deemed good without explaining anything at all. What’s the consumer takeout? What’s the one thing to remember? It’s not a guy about you poke a bees nest that’s for sure. This is old school advertising that doesn’t convert.
American beer ads
Breath of clever air amongst plenty of dross on telly. Go that.
Stupid ad. Plays at a time when kids are still awake and watching tv. Why would you show a man contemplating whether to put a metal fork into a working toaster?? If kids don’t know this is wrong already, what are you filling their heads with??? Where’s the safety aspect here??
Been watching the Olympics and this commercial continually made me try and understand what the hell this company was trying to sell. Hard to understand voiceover, no clear message, just confusing actors doing nothing that connects to personal finance (which I guess is the product but I had to Google that info).
Was so confusing during the first week that it appears they’ve added a call-to-action on current commercials with a bit more clarity.
Definitely wasted your money Wisr.
Why the choice of the sex predator VO? Is that supposed to be a wake up call voice? It sounds like a slimy pron voice trying to con you.
The negative critique of this work is so puerile and rude I am embarrassed by it.
While it might not be to your (poor) taste, if you understood advertising, messaging and brand building you would see that this is good on many levels. Congrats to the makers.