VicRoads appoints Edge to develop creative campaign work following a competitive pitch

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VicRoads appoints Edge to develop creative campaign work following a competitive pitch

After a competitive pitch, VicRoads has selected Edge to develop a key creative campaign that will showcase the department’s role in maintaining approximately 23,000 kilometres of Victoria’s roads.

 

Says Dan King, managing director, Edge Melbourne: “We’re very proud to have won a pitch that will allow us to hero the hard work done by VicRoads, which often goes unnoticed, in a creative and meaningful way across various digital channels.”

Edge will be working on the campaign in the coming weeks.

VicRoads joins a series of new business successes this year for Edge, including Virgin Money Australia, Jaycar Electronics, Sherwin Williams (Wattyl) and the Royal Edinburgh Military Tattoo.