VentureCrowd appoints Akcelo for marketing transformation program

Brand experience and innovation company Akcelo has been appointed by equity crowdfunding platform VentureCrowd to lead its marketing transformation plans.

Akcelo will drive VentureCrowd’s customer strategy, acquisition and nurturing programs as part of the transformation program, including the Salesforce Marketing Cloud integration to its business ecosystem.

VentureCrowd is a digital investment platform which gives investors access to curated investment opportunities in alternative assets with reduced deal complexity. Rather than receiving a product or making a donation, the investor receives equity or ownership, in the company raising capital.

Founded by former PwC venture capital partner, Steve Maarbani, and Artesian Venture Partners, one of Australia’s leading venture firms, VentureCrowd was founded in 2013 and currently has 42,000 investors, raising more than $126 million funding 63 deals.

Says Chris Lorang, chief marketing officer at VentureCrowd: “We have democratised equity funding and as such need a marketing transformation program that reflects our business needs, brand and ultimately drives increased engagement from our investor community. We selected Akcelo due to their collective experience in creating successful and complex marketing solutions. We’re delighted to be working with the team.”

Says Aden Hepburn (pictured), CEO, Akcelo: “VentureCrowd is a new breed of financial service investment platform where customer experience is central to its business model. We’re excited to be working with them to help accelerate the business and lead the marketing transformation program.”

Akcelo works with brands including Lion, TikTok, Primo Foods, HCF, Australian Wool and Stocklands.