Vegemite brings joy to the family breakfast table with launch of new toast stencils via Thinkerbell
May 2 2019, 9:35 am | | 16 Comments
As part of Vegemite’s ‘Tastes Like Australia’ campaign, a new promotion launches in Woolworths this week, where Vegemite are giving away unique limited edition toast stencils with the purchase of any Vegemite product.
Says Ben Couzens, chief creative tinker, Thinkerbell: “We’ve created a product that is designed to make spreading Vegemite on toast fun, but also to ensure that kids use plenty of it.”
Says Matt Gray, marketing manager, Vegemite: “Vegemite is one of the riches sources of B Vitamins, so any way we can encourage kids to enjoy more Vegemite for breakfast, lunch and tea is a good thing. We hope that these stencils bring fun and joy to the family breakfast table for many years to come.”
There are three limited edition stencils to collect featuring iconic Aussie animals; Emu, Kangaroo & Koala. Available now at Woolworths while stocks last.
16 Comments
Yeah good, not bad!
a knob
It’s not an ad. It’s a promotion. It uses plastic. It will work well. It will sell Vegemite.
Sorry I’m late, I had to stencil my vegemite onto my toast.
https://www.instagram.com/p/ByKdALDHZOH/?utm_source=ig_web_copy_link
Unless Vegemite now comes in a spray can, sh*t’s gonna get messy.
Couldn’t have said it any better. Also looks hard to use to achieve the effect. Would work much better if Vegemite was squeezable.
Who has Vegemite without butter? That’s the real tragedy here.
The stencils are made out of recycled bamboo
Who spreads their Vegemite like this?
Oh dear, this is bad. If this is what PWC does to creative, us agencies are safe.
It’s hardly a campaign to judge overall creativity from.
It’s a supermarket promo, and a good one at that.
https://instagram.com/p/ByKdALDHZOH/
My daughter didnt know how to use it, she is taking a stencil sandwhich to school today.
PS. Hate any promo that produces more plastic… we just dont need it in our lives
I got one today with a large jar of vegemite, was scanned and charged $2 for my so called FREE stencil, feeling annoyed
I Love it!
Great idea – especially if made of recycled plastic and if I can toss it in the dishwasher … but I missed out when the promotion was on 🙁
– are there any in a store near you?