Vegemite announces ‘Cultural Ambassador of Australia’ role in new campaign via Thinkerbell
Vegemite has announced one of the Mitey-est jobs in Australia – the ‘Cultural Ambassador of Australia*’. Vegemite has launched a new campaign in collaboration with Melbourne agency Thinkerbell.
Says a spokesperson from Vegemite: “We’re looking for someone who can put a rose in every cheek. Someone who can tell Tom Hanks that he’s using too much Vegemite… and British backpackers that they’re not using enough. Someone to spread that great Aussie taste across every little corner of the country (including Tasmania) and the rest of the world.”
Do you want one of the Mitey-est jobs in Australia? Vegemite is hiring. You can find more information below.
Role: Cultural Ambassador of Australia
Description: Want one of the most important jobs in Australia? Well it’s available. It’s not PM, nor is it skipper of the Australian cricket team (don’t worry, Smithy will be back in soon), but don’t let that take away from its importance. Right now we need true blue, honest, Aussie leadership…and that leadership can only come from someone who lives, breathes and eats Australia – a ‘Cultural Ambassador’ of sorts. Yes, we’re talking about the person who looks after Vegemite*.
And the position is open. It’s there for the taking. We’re looking for someone who can put a rose in every cheek. Someone who can tell Tom Hanks that he’s using too much Vegemite… and British backpackers that they’re not using enough. Someone to spread that great Aussie taste across every little corner of the country (including Tasmania) and the rest of the world.
Criteria:
– To be up for it you’ve got to be able to brag your way through the following:
– New or old, you feel (and are) proudly Australian.
– You’ll always back the underdog.
– You’re wearing thongs right now.
– Cathy winning the 400m in that onesie is locked in your memory.
– You know who Chk Chk Boom girl is.
– You didn’t know the national anthem had a second verse.
– You think it’s a bit weird that our most famous building is dedicated to opera.
– You panic bought Vegemite instead of toilet paper.
– You count parmas, pies, dumplings, ramens and phos all as Aussie cuisine (but only if made with Vegemite).
– The first item you’ll be packing when international travel is permitted is that much-loved jar of Vegemite.
– You believe that Vegemite tastes like Australia.
Best of luck, mate, Vegemite needs you. But more importantly, Australia needs you.
*Some people would call this job ‘Marketing Manager for Spreads’ (including looking after the Vegemite brand) for Bega, but it’s so much more than that!
17 Comments
This is the best job in the world. unless the best job in the world is already taken
for reminding me about CHK CHK BOOM Girl.
Well blow me! Never thought I’d find me own bloody job being advertised while I’m still in the job. Surely the greatest miscarriage of justice since the Whitlam dismissal.
Is this an alternate version of the best job in Australia? Or a creative recruitment ad for an actual marketing manager?
Is the prize a year being the caretaker on a Whitsunday Island? Because that would be an awesome idea guys
Now… where’s the creative at?
Memba when that girl made a funny interview about a gun shooting where somebody died? Haha I memba.
This is what happens when you are in iso and spend too long looking at old award winners.
Really? You went out with this?
Job listing:
https://www.seek.com.au/job/50016004?type=standout
or
https://begacheese.recruitpack.com/jobDetails?selectJob=681&s=0
Requirements:
Tertiary Degree
• Minimum 10 years working in a commercially focused role in FMCG
is preferred.
• Marketing Experience required, including Brand Strategy,
communications development, Consumer/Shopper Insights.
Integrated Marketing Mix, and Channel Strategy/ Activation
• Project Management Experience essential, including leading a cross
functional team in the delivery of business projects
• Leading teams
https://begacheese.recruitpack.com/recruitpack_customers/documents/begacheese_documents/begacheese_Da39eb57c95d565ef.pdf
This is good. Looks like it’s a legit job advertised in a fun and creative way. It’s odd.
We know you work at Thinkerbell.
Gasp. Shock . Horror.
The idea is absolutely Best Job in the world..Which also put realmjib ads out in the world.
Hi Advertising community, This is a real job ad, for a real job. Vegemite has had some fun advertising for the position in a way that captures the spirit of the ad. Michael (or someone at Campaign Brief) saw the ad online and asked to publish it here. Which he has (thanks – I think?)
Best job in the world – for Tourism Q’land is a brilliant idea . However, it has nothing to do with this. If any of you are in charge of employing anyone then you’ll know that making job ads creative so they get as many eyeballs on them as possible t0 get the right candidate is important (and is done often), if this can be done in a way that befits the brand all the better.
So there. Thanks for clearing things up. Clearly Thinkerbell never intended to PR this. Even they know it’s not worth it.
Fucken yeah fuck yeah, fucken yeah fucken fuck yeah. ‘ave I got the job mate?
An agency has made a client’s job ad more interesting than just a Seek listing.
It’s also the ad for the job of the person they’ll have to deal with.
Clever, imo.
It’s not a ‘competition promo’ for ‘the best job in the world’.
Man, the shit canners on here are depressing.
Ok. I didn’t get it before I thought it was something else. If this is a genuine recruitment ad for the marketing person on Vegemite then I love it. It’s a bit of fun