The University of Technology Sydney has launched an upbeat TVC via Paper Moose, encouraging potential students to invent their next move and get started with further study.
The spots launch off the back of last year’s highly successful ‘Invent You’ campaign, which saw postgraduate enrolments skyrocket 78% – right when universities were suffering the effects of the global pandemic.
Says Katie McIntyre, art director, Paper Moose: “Everyone’s had that moment where something sparks within and we suddenly crave change in our lives. Taking action on that feeling and diving into study can be really liberating. The energy of movement felt like a great way to express this very personal experience.”
Created entirely in house by hybrid creative/production agency, Paper Moose, the spots showcase the unique architecture of the university, inviting people back to campus-based learning.
Says John Chalmers, CMCO, UTS: “Since the start of the pandemic people have been questioning their life choices and considering new career moves more than ever. We love how these TVCs explore that in a joyful, upbeat way – encouraging those considering change to jump up and take action, leveraging our distinctive and innovative brand to talk to our audience in new ways.”
Agency: Paper Moose
Executive Creative Director: Nick Hunter
Art Director: Katie McIntyre
Copywriter: Pete Saladino
Senior Account Manager: Lauren Hurst
Graphic Designer: Divya Abe
Production: Paper Moose
Head of Production: Maren Smith
Producer: Octavia Spartels, Maren Smith
Director: Rhys Day
DOP: Jack Saltimiras
Choreographer: Amy Zhang
Editor: Oliver Trauth-Goik
Colourist: Matt Fezz
Sound Designer: Oliver Dibley
Chief Marketing & Communications Officer: John Chalmers
Head of Brand Strategy and Engagement: Millie So
Campaign Strategy Manager: David Rogan