UM Australia elevates client counsel with appointment of Tobias Young to head of next

UM ANZ is evolving its senior leadership team and accelerating its media counsel to clients with the appointment of Tobias Young to a new position, head of next. He will report to UM Australia CEO Fiona Johnston.

Says Johnston: “Media will continue to evolve at speed and our response on behalf of clients is to bring them the strongest people to assist in future plans and decisions.

“This new role gives Toby the space, and us the rigour, to ensure that we are always thinking about the now and next for our clients. He will work across the business nationally and rotate amongst all areas, supporting the GMs and our clients to define true value and matching it with simple solutions in counsel for them. I am delighted to create this position for Toby in recognition of a unique talent.”

Toby Young has worked at UM for more than nine years and previous to his new appointment was national connections design director of the business.

Says Young: “So often, agencies and clients are caught in the urgency of every day and we don’t give ourselves enough space to think about what we can do better. As Head of Next I will be working closely with our clients to define what ‘better’ means and what we need to do as a team to stay ahead, be it in craft, culture or casting. After many years at UM, I am passionate about this opportunity to create tangible change that affects our entire product and drives client outcomes.”

His appointment is effective immediately.