After an extensive evaluation period, Ogilvy Australia has been appointed as the creative master agency for the Transport for NSW Road Safety portfolio.
Ogilvy’s remit will focus on fostering behavioural change among road users to improve the safety of our roads and will include initiatives such as Drink and Drug Driving, Speeding, Fatigue, Pedestrian Safety and strategic platforms that unify these behavioural pillars. TfNSW has signed a multi-year partnership with Ogilvy Sydney.
Says David Fox, CEO, Ogilvy Australia: “As one of the long-term partners of Transport for NSW it is a privilege to be chosen as its communications agency of record going forward. We thank the marketing team for the opportunity to work on this hugely important program. The task at hand is important and we do not take for granted the role we play in helping the team at Transport for NSW save lives. There is much to do, and we have a motivated and focussed team who are looking forward to meeting the challenges ahead.”
Says Toby Harrison, chief strategy officer, Ogilvy Sydney: “We are delighted to have the opportunity to work with Transport for NSW and are genuinely excited by the prospect of being their lead strategic agency partner. This is the type of relationship that breeds the very best work, which is exactly what is required for a cause as important as making our roads safer.”
Says Rita Harding, executive director, marketing and campaigns at Transport for NSW: “We are excited to be working with Ogilvy on one of the most important challenges we face at Transport for NSW. Throughout the pitch process they demonstrated great strategic insight and offered us a partnership solution we are confident will lead to great work and great results.”
Work will commence from July 1, 2019 and will be led by the Ogilvy Sydney office.
Ogilvy Sydney is part of WPP AUNZ, Australasia’s leading creative transformation company.