Tourism marketing agency, Gate 7 has today announced a major rebranding to reflect the company’s evolution in its 21 years in business and vision for the future, providing its clients with an integrated service offering that addresses future challenges of the travel industry.
Says Jo Palmer, managing director, Gate 7: “The way Aussies and Kiwis travel has changed dramatically since Gate 7 was born – and the way we market travel has too. Turning 21 is a huge milestone and a time to contemplate our achievements and evolution as a company. Our exciting rebrand is a reflection of our journey and how our approach has changed – now encompassing content, digital, social, and consumer, as well as our trade marketing and PR legacy services.
“With more than two decades of experience, we’ve gained a unique and deep understanding of the drivers of travel in this market and forged intimate connections with its complex network of stakeholders. We strive to provide our clients with the deepest end-to-end marketing solutions in Australia and New Zealand, addressing the intricacies of the ever-changing tourism industry in order to drive the best results. With this launch, we are unifying all these assets with a revitalized brand and website.”
Started by Palmer in a Bondi apartment in 1998, Gate 7 has grown to a team of 24 tourism marketing specialists from a diverse range of backgrounds. The agency represents 26 travel and tourism clients from around the world, including Brand USA, Visit California, Alterra Mountain Company, Celestyal Cruises and two new additions, SeaDream Yacht Club and Virginia Tourism Corporation.
The rebrand includes a sleek new logo, an editorial-led website and new-look social channels – providing platforms for the team to share 21 years of knowledge and experience with key industry partners through thought-leadership and industry insights. The agency is also officially launch a new arm, Gate 7 Events.
The company rolled out its rebrand at its 21st birthday party in Darlinghurst last night, and has many reasons to celebrate.
Says Palmer: “In 21 years, we’ve received multiple industry awards and accolades and worked with a variety of travel industry partners, airlines and consumer brands to create dynamic marketing solutions for our clients that have made a genuine impact on where Aussies and Kiwis choose to travel.
“There have been so many milestones and changes in that time, but one thing that’s remained steady is our culture and values as a business.”