Tourism Australia’s ‘Dundee’ via Droga5 and UM, directed by Australia’s Steve Rogers, voted Australia’s most popular TVC in Logie Awards
Bauer Media has today announced that Tourism Australia’s ‘Dundee: Australia’s Tourism Ad in Disguise’ commercial, via Droga5 New York and UM, directed by Australia’a Steve Rogers via Australian production company Revolver / Will O’Rourke, has been voted Australia’s favourite ad and the winner of the Most Popular Television Commercial category for the 61st annual TV WEEK Logie Awards.
Tourism Australia will be taking home the winning prizes, which includes a $100,000 marketing campaign across the Bauer Network.
The winners will also receive four tickets to the Logies along with complimentary flights and accommodation to attend The 61st TV WEEK Logie Awards at The Star Gold Coast in Queensland.
Says Thomas Woodgate, editor, TV WEEK: “It’s been really amazing to share this journey with creative and media agencies since we introduced the new category Most Popular Television Commercial this year. We are very pleased to congratulate Tourism Australia for their well-deserved win with Dundee: Australia’s Tourism Ad in Disguise commercial.”
Tourism Australia managing director, John O’Sullivan, said that its Dundee ad had achieved the ultimate success of capturing the imagination of both Americans and Australians alike.
Says O’Sullivan: “Nobody is prouder nor cares more about how their country is marketed overseas than Australians, and that was certainly a huge consideration for us when we developed Dundee.
“With this ad we wanted to have some fun, elevate the Australian way of life and really lean in to our personality. I’ve loved seeing the smile it puts on people’s faces. To get the vote of the Australian public and be the inaugural winner of the ‘Best Ad’ category is a proud moment for Tourism Australia and a huge honour.”
The 61st TV WEEK Logie Awards will be held at The Star Gold Coast in Queensland on Sunday, June 30. All the action from the red-carpet arrivals and awards-show celebrations will be telecast on the Nine Network and 9Now.
12 Comments
The loop hole that it ran in the Australian streamed telecast of the Super Bowl is about as legitimate as running a print ad on the back page of the Manly Daily.
^you can’t argue that it’s the best commercial from an Australian advertiser – regardless of where it ran, it’s a deserved winner.
Hi fuck wit creatives (ie old school copywriters and art directors in ad agencies) – this is a wonderful piece of work. It’s one of the few reasons you still remain relevant. It’s bloody brilliant. Please celebrate it. This piece of work is one of the few reasons you still have a job – the promise of this kind of thinking is why people come to you. COngratulations Tourism Australia and D5 – outstanding.
An American agency, does an ad for an American audience, that runs on American TV . . . and wins an award for best ad on Australian TV.
Rightio.
Great stuff.
Congrats to all the Aussies involved. From the client to the agency chairman, the creative team, the director… the list goes on.
It’s great work but I’d have to agree with the doubters about whether it counts as Aussie work. It didn’t run here! And was done by an NY agency! If you think that counts, you’re kidding yourself. And the fact that Aussies were involved is irrelevant. The global industry is full of Aussies. Does every bit of their work count as Australian now? Does Cannes now take account of the nationality of the creative team and creative director in determining country tallies? Nope. Yes, it’s great work worth celebrating – and go Australia – but the idea that it’s the best Australian ad on Australian TV is ridiculous.
Throw another shrimp on the barbie. Droga’s an Aussie, even if the company failed in Australia.
To be fair, it’s not like the rest of the Logies aren’t rigged.
No doubt, it’s a cracker of an ad and a concept.
But aren’t the logies voted by the viewers?
There can’t have been many Australian’s have seen this.
It was the old ‘movie poster/movie tralier’ for ad cliché done yet again…
@me
Why the vitriol? Which ‘fuck wit creatives’ were you responding to?
What ‘Stitch up’ said was hardly knocking the work, just questioning whether it was in the right category.
‘Stitch up your wounds’ was very complimentary.
Then you came in with your back and your dukes up with some good ol’ fightin’ words.
Why so defensive? Did no one like your folio?
Sincerely,
A fuck wit creative
the word from my mole at D5 HQ is that DD just bought a G5 plane. I think that’s on par with a logie.