Tour guides swap tours of tropical destinations for tours of the Tropical Whopper Burger in latest Uber Eats campaign via Special Group
The latest Uber Eats co-marketing campaign, created by Special Group Australia, features tour guides from the Cook Islands, who are missing their usual summer influx of visitors due to travel restrictions, instead giving viewers a guided tour of the limited-edition Tropical Whopper burger from Hungry Jacks and available exclusively on Uber Eats.
Hosted across social media, ‘Tropical Whopper Tours’ are fronted by tour guides like Ina from KiteSUP Paddle board tours and Charlotte Piho’s turtle and underwater photography tours and takes viewers on a journey around the key ingredients of the tropical burger – inviting them to order one on the app.
The Tropical Whopper is a traditional Whopper with a tropical spin – including juicy pineapple, double bacon and smoky BBQ sauce, with fresh lettuce, mayo, hand-cut tomato, cheese, and your choice of one, two or three flame-grilled 100% Aussie beef patties.
Says Tom Martin, partner/CCO, Special Group Australia: “Because local tour guides like Ina and Charlee are so naturally warm and welcoming, they made the idea of swapping tours of tropical destinations for tours of a tropical burger not only clever, but just bloody charming.”
Says David Griffiths, head of marketing ANZ, Uber Eats: “Partnering with Hungry Jack’s to launch their Tropical Whopper exclusively on our platform was always going to be exciting. Special Group have created a brilliant summer campaign that has bags of humour and heart. We’re proud to work with the Cook Island tour guides and hope when flights open back up this inspires Aussies to go and see them in person.”
Creative Agency: Special Group Australia
Founding Partner: Lindsey Evans
Founding Partner: Cade Heyde
CCO & Partner: Julian Schreiber
CCO & Partner: Tom Martin
Senior Creatives: Mark Starmach and Alastair Flack
Strategy Director: Anna Bollinger
Team Lead: Eileen Cosgrove-Moloney
Business Director: Annabel Dempsey
Head of Production: Nick Lilley
Producer: Emily Willis
Client: Uber Eats Australia
Head of Marketing ANZ: David Griffiths
Marketing AU: Rebecca Kemp
Marketing Manager: Sharny Mullally
Production Company: Hooligan Collective
Director: Dylan Harrison
Media agency: MediaCom
14 Comments
Bloody love this idea. Topical and tropical in the wake of 2020 tourism.
Lo-fi but insightful ideas like this shit all over the mega-waste of money wank-fest of the latest lamb ad from the Monkeys.
I couldn’t disagree more, the Lamb ad is an absolute cracker, best ever Lamb spot and that’s saying something. This is just cute and cheap and infinitely forgettable even if you bothered to watch it.
In complimenting this ad, why do you have to put down another?
The tour guides wont forget. Nice gesture and great social idea given the shit show tourism is in at the moment….Hats off.
This is pretty (very) ordinary.
None of the Uber coolness that the brand ads have or that shark bus thing from NZ. This is just blah.
Finally a covid idea that doesn’t just tell me the brand is there for me
This is truly forgettable
Nice sweet idea. But good grief – what an ugly execution though. The “tropical Whopper Tour” lock-up looks like it was plucked from a cheap can of pineapple slices from the 80’s.
Makes you smile and that ain’t a bad thing!
Nice job, might not be memorable but it’s definitely a solid social idea compared to the rest of junk on social.
Where’s the part where you see the food and want to eat it
Good job of NOT making it look like all the other boring food retail spots out there. Kind of miracle they managed to get a great idea into a food promo hey @food retail…
If you think this is a great idea then maybe you should try AWARD school.
This is neither retail or a big idea. It’s in the middle, which is the last place you want to be.
Kudos to all and sundry… love a little paradise meets the Whopper!