Tomorrow night on Gruen: animal rights and Kingdom Vs Made4Media on selling bottled air
On The Gruen Transfer tonight at 9.30pm on ABC1 Wil Anderson is joined by Todd Sampson (Leo Burnett), Russel Howcroft (GPYR), Jeremy Nicolas (BMF) and Jane Caro.
How Do You Sell? Animal Rights. In a week when parliament discusses Live Export, the Gruen panel dissects the sometimes controversial communication strategies of organisations such as RSPCA, Animals Australia, PETA and Greenpeace.
Ad Crunch: Tontine. 53 year-old Melbourne-based pillow company Tontine decided it was time to for an ad campaign. Its agency Happy Soldiers suggested another idea. Having seen research which showed people keep using old pillows long after they’re brown and stainy, the agency suggested stamping pillows with ‘Use-by dates’, then creating a campaign to make us all scared about the microbial ecosystems that sleep with us every night. The result: sales increased by 345%.
The Pitch: Tonight’s challenge comes from Mitchel Huffa from Adelaide. The multi-million dollar industry for bottled water is proof how easy it is to sell us stuff we don’t need. Tonight, Gruen asks two agencies – Kingdom Advertising Vs Made4Media – to make us all want to pay for bottled air.
4 Comments
hi there
im wondering when we will get to see the big baby campaign???? my son is in it 🙂
This week’s show looks interesting. Kudos Gruen. Will be tuning in! (As I always do)
pretty sure you can buy bottled air in Jappan’s oxygen bars
there’s an oxygen bar about to open in sydney. flavoured oxygen. delicioussss