A series of interviews for Guide Dogs NSW / ACT, orchestrated by Three Drunk Monkeys, challenges people to see the charity from a new perspective.
Director, Paola Morabito, from Curious Film, captured interviews with real candidates applying for a role that requires the same job dedication that is expected of a successful Guide Dog; working 24/7, never taking holidays, training for 10 years and foregoing financial payment. Candidates were unsuspecting of the cause and their reactions to all interview questions are genuine.
The Guide Dog Interviews:
A departure from Guide Dogs’ previous advertising, the aim of the idea is to break through barriers and create an awareness of the extraordinary work that Guide Dogs do to improve the everyday lives of the vision-impaired.
Says Noah Regan, creative director at Three Drunk Monkeys: “Guide Dogs do an amazing job. Their dedication and discipline is legendary. They don’t take holidays, chuck sickies or waste work hours anonymously blogging on industry websites. I hope this campaign convinces human workers across the country to donate their hard earned cash to the cause.”
Adds Brad Kemp, marketing co-ordinator at Guide Dogs NSW/ACT: “We all know charities do great work, but their stories all too often end up sounding like more of the same. The job our Guide Dogs do goes above and beyond, and it’s great to be able to share this with people in a fresh new way.”
Agency: Three Drunk Monkeys
Executive Creative Directors: Justin Drape/Scott Nowell
Creative Director: Noah Regan
Art Director: Becky Alperstein
Copywriter: Henry Kember
Agency Producer: Helen Willis
Group Content Director: Carolyn Contois
Account Director: Jill Large
Content Manager: Daniel Deutsch
Production Company: Curious Film
Director: Paola Morabito
Executive Producer: Peter Grasse
Producers: Tara Riddell, Susie Douglas
Editor: Dan Lee
Post Production: The Editors
Sound Design and Mix: Abigail Sie
Recording Studio: Song Zu