Three Drunk Monkeys facilitate a series of real interviews to highlight dedication of guide dogs


Guide dog5.JPGA series of interviews for Guide Dogs NSW / ACT, orchestrated by Three Drunk Monkeys, challenges people to see the charity from a new perspective.

Director, Paola Morabito, from Curious Film, captured interviews with real candidates applying for a role that requires the same job dedication that is expected of a successful Guide Dog; working 24/7, never taking holidays, training for 10 years and foregoing financial payment. Candidates were unsuspecting of the cause and their reactions to all interview questions are genuine.

The Guide Dog Interviews:

Guide dog1.JPGGuide dog2.JPGA departure from Guide Dogs’ previous advertising, the aim of the idea is to break through barriers and create an awareness of the extraordinary work that Guide Dogs do to improve the everyday lives of the vision-impaired.

Says Noah Regan, creative director at Three Drunk Monkeys: “Guide Dogs do an amazing job. Their dedication and discipline is legendary. They don’t take holidays, chuck sickies or waste work hours anonymously blogging on industry websites. I hope this campaign convinces human workers across the country to donate their hard earned cash to the cause.”

Adds Brad Kemp, marketing co-ordinator at Guide Dogs NSW/ACT: “We all know charities do great work, but their stories all too often end up sounding like more of the same. The job our Guide Dogs do goes above and beyond, and it’s great to be able to share this with people in a fresh new way.”

Agency: Three Drunk Monkeys

Executive Creative Directors: Justin Drape/Scott Nowell

Creative Director: Noah Regan

Art Director: Becky Alperstein

Copywriter: Henry Kember

Agency Producer: Helen Willis

Group Content Director: Carolyn Contois

Account Director: Jill Large

Content Manager: Daniel Deutsch

Production Company: Curious Film

Director: Paola Morabito

Executive Producer: Peter Grasse

Producers: Tara Riddell, Susie Douglas

Editor: Dan Lee

Post Production: The Editors

Sound Design and Mix: Abigail Sie

Recording Studio: Song Zu