TheFork appoints whiteGREY as creative agency

whiteGREY has been appointed brand and creative agency by TheFork Australia, TripAdvisor company.

A global restaurant discovery and booking app, TheFork is Australia’s #1 restaurant booking app.

Effective immediately, whiteGREY will lead brand strategy and creative campaign activity for TheFork. whiteGREY is tasked with delivering new growth in the market by helping Australians discover new dining experiences and opening up new diner revenue opportunities for restaurants.

Says Lee Simpson, CEO, whiteGREY Australia: “We are thrilled to be appointed by TheFork to drive growth in both their B2C and B2B audiences.

“TheFork has huge potential as a brand and is best placed to help diners find dining experiences and simultaneously build business for the restaurant industry. We’re looking forward to helping shape the future of the business.”

Says James Walmsley, head of marketing, TheFork: “We were very impressed with whiteGREY’s excellent understanding of our business and the agency’s creativity, fluency in technology and strong effectiveness record.

“Their passion for achieving results through open and collaborative partnerships is perfectly aligned to our business. There is also a clear cultural fit and a shared business ethos that is important to us. I’m very pleased to welcome whiteGREY to our team.”

In May 2018, whiteGREY launched a new strategy. It has since become a Top Ten Agency in the Pacific (Cannes Creativity Report), received recognition at the Fast Company Innovation by Design Awards and most recently won the Grand Prix for Effective Innovation at the 2020 Global WARC Awards.