‘The Y’ appoints Clemenger BBDO Melbourne as new creative agency of record

Clemenger BBDO Melbourne has announced its appointment as agency of record for the YMCA Victoria.

‘The Y’ owns and runs a vast array of services in support of young people across settings including camps, community recreation and sporting facilities, swimming pools, childcare and early education, out of school hours care, youth services and youth justice facilities.

The largest youth charity in the world, the Y has been operating in Victoria since 1853 through a community of over 6,500 staff and volunteers working to deliver services at more than 150 locations every day.

Says Julie Cullen, executive manager, brand, communications and digital, YMCA Victoria: “We’re thrilled to partner with the Clemenger BBDO Melbourne team to support and inspire our organisation as we look to set the foundation for the Y’s next 175 years of supporting our youth.”

Says Jim Gall, CEO, Clemenger BBDO Melbourne: “The Y is an incredible organisation that does so much for the community, and it’s a huge honour to be able to support the team as it prepares and builds for the future.

“The Y is one of the world’s most iconic brands and cultural influencers and we’re excited to partner with them to deliver creative work and experiences that plays to their belief ‘in the power of inspiring young people’. It’s a dream brief and we can’t wait to get started.”

The announcement follows an extensive competitive pitch process earlier this year.