The Works Creative Partner/MP Paul Swann joins Thinkerbell as Executive Creative Tinker – Sydney

Paul Swann has joined Thinkerbell as its executive creative tinker – Sydney.

Swann joins the agency after seven years as creative partner at The Works, joining in 2012, and later adding managing partner to his remit. Prior to The Works, Swann was Naked Sydney head of ideas and before that was a media planner at Zenith Optimedia.

Says Swann: “I couldn’t be more grateful to everyone at The Works for what’s been an incredibly enjoyable and rewarding seven years. It really is a great place to work and while I’m sad to leave I’m equally excited about a new challenge at Thinkerbell. You can’t help but be impressed with their trajectory over the last couple of years and the philosophy of ‘measured magic’ and bringing creative and media back together very much appeal to me.”

Says Margie Reid, managing partner, Thinkerbell: “Having Paul join the Sydney team is beyond exciting. We’re building something special here as we continue to dissolve the boundaries between paid, owned and earned media, and of course between creative and media thinking. Paul’s background as a heavyweight creative, with someone who understands context is brilliant. He also happens to be a lovely bloke.”

Says Ben Couzens, chief creative tinker, Thinkerbell: “We’ve achieved a lot since we started Thinkerbell and had a lot of fun in the process. We’re pumped to have Paul join us in Sydney to keep the momentum going.”

Swann will be joining Catherine King as part of the management team of Thinkerbell Sydney. The Sydney office of Thinkerbell has several clients including Royal Caribbean, Accor Hotels, The NRL, Lion Beer and IAG.

Thinkerbell was founded in 2017.