THE WORK 2021 HOT LIST #2: McCann + HERO
July 16 2021, 7:59 am | | 5 Comments
There were several agencies in Australia that put in strong creative performances over the last 12 months. Campaign Brief showcases the work of those that made The Work 2021 Hot List…
Notable work from McCann + HERO, ranked equal #2 Australian agency in The Work 2021, included Victoria Police ‘Senior Constable Laurie Fox’, Menulog ‘State of Origin’, Menulog ‘Snoop’, Faculty of Fine Arts and Music (University of Melbourne) ‘First Commissions’, Mastercard / Australian Open ‘Priceless Fans’, Topo Chico Hard Seltzer, eBay ‘Seasonal’ and Pymble IWD / UNWomen.
5 Comments
Literally from out of nowhere, that’s a huge run up the leader board. Coulson effect again.
from a case study. you bastards.
Thanks @Shite!
Coulson is indeed a legend and continues to go from creative strength to strength with McCANN+HERO. But the 22 pieces of work that have seen us jump to second place in the Hot List this year represent the national output of every one of our awesome creatives, from Coulson and his teams in Sydney, to Pat Baron, Psembi Kinstan, Woody and their teams in Melbourne, and our newest CD Natalie van der Rijt in Brisbane and her brilliant teams up there.
2021 has seen a huge run up the leader board at every show we’ve entered and I couldn’t be prouder and happier for our brilliant creatives. It’s hugely well-earned recognition for a hugely awesome national team of lovely people.
To be fair, a large number of these pieces were completed before the acquisition and the arrival of the new guard.
To be fair, no they weren’t. Every campaign featured above was produced under our current creative leadership: Ben in Sydney and Pat, Psembi and Woody in Melbourne. If you want to be sure, go and troll through the credits on Campaign Brief.