The Work 2021 Contenders: VMLY&R Sydney

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Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…

Colgate Palmolive: Find your moment with Nature
VMLY&R Sydney
We needed to re-establish Palmolive’s POV by creating a contemporary campaign that reflects the values of everyday Australians. Find your moment with nature helps Australians remember that no matter where you live, or what you’re doing nature is always within arms reach – just like a bottle of Palmolive naturals.

Vodafone: You Rule
VMLY&R Sydney
We transformed Vodafone’s brand identity by reminding people we were in their corner with our ‘You Rule’ platform. We put Vodafone’s products, benefits and power of innovation in the context of their lives, using a bold visual approach borrowed from the regal garments of the baroque era, coupled with irreverent language that championed people.


The entry deadline for Campaign Brief’s The Work 2021 has now closed. Entries are FREE with only an acceptance fee charged for those that make the cut.