Campaign Brief recognises and showcases the great work that is being produced in the region with The Work 2021 Contenders…
ANZ Bank New Zealand: Mr Humfreez
Mr Humfreez by ANZ is a world-first innovation that detects home health in a way that is healthy for people and the planet. Calibrated to World Health Organisation standards, the device shows you when your home is too damp, or too cold. His hygroscopic horns uncurl when humidity is over 65%, and thermochromic ink on his face turns blue below 18ºC. Instead of using plastics and rare earth metals, the cutting edge technology was created by programming one of earth’s most abundant materials – wood. A smart, sustainable and unmistakably Kiwi icon of home health, Mr Humfreez forms the centrepiece of ANZ’s Healthy Homes initiative. A hugely successful launch campaign led to our smart sheep being distributed to households nationwide. Most importantly, Mr Humfreez has also entered the classroom as a teaching tool for the next generation of Kiwis.
The final entry deadline for Campaign Brief’s The Work 2021 is Monday May 17. Entries are FREE with only an acceptance fee charged for those that make the cut. See full details and enter here… If your agency has entered The Work and would like to showcase your best work in our Contenders series email firstname.lastname@example.org.