Influencer and creative talent platform The Right Fit has today announced it is expanding into New Zealand due to heightened demand for local talent.
Founder and CEO Taryn Williams (pictured) said that an increase in enquiries from brands wanting to work with New Zealand-based talent alongside the need for a more streamlined influencer booking experience for NZ brands inspired the decision to expand the business, which also operates across Australia and Singapore.
Says Williams: “Global brands are looking to include New Zealand talent to localise their campaigns. Bringing together a crew – from actors and models to makeup artists, & photographers currently involves looking in all the different niches for the right people. In New Zealand, there isn’t a ‘go to’ hub for influencers either.
“There’s a gap in the market for a platform where brands and agencies can easily find the team they need. The Right Fit has always prided itself as a destination for brands that want the convenience of being able to create an entire campaign from start to finish and we are pleased to be able to offer this solution in New Zealand.”
The Right Fit has already started working with award-winning creative agency DARKHORSE on the planning of a number of upcoming campaigns as well as networking with the agency’s existing talent relationships to spread awareness of the New Zealand launch.
Says Liam Taylor, co-founder of DARKHORSE: “Different campaigns call for a diversity of talent and even with our existing network and experience it can be time consuming to assemble a team of ambassadors, content creators and influencers that can work across our broad range of clients.
“The Right Fit gives us the versatility to pick the most suitable talent from a pool of the nation’s best, and we can tailor our choices according to the client and the details of the campaign. It lets us delve into detailed analytics and insights to give us the confidence that we are delivering the best match for our clients.”
The Right Fit accepts New Zealand talent such as celebrities, models, actors, presenters, bloggers, influencers, content creators, hair and makeup artists, photographers, stylists and videographers. Clients list a job and specify the crew they need, and then field responses from registered talent.
Since launch in 2016 The Right Fit has established a solid presence in the Australian market working with brands like Qantas, Koala, Hello Fresh & Rebel Sport and has over 12,000 talent on the platform including well known identities such as Steve ‘Commando’ Willis, former Miss Universe Renae Ayris, ex Olympian James Magnussen, interior designer & TV Host Neale Whittaker and comedy trio SketchShe.