The Mitey Battle Continues with new Vegemite Radio Ad Launched in the UK via Thinkerbell
The latest turn in the Vegemite – Marmite global battle for spreads pride has been revealed via Thinkerbell.
During the third test whilst those who love it are putting Marmite on their toast (we presume those who hate it will have something else) the English will hear a rousing radio ad gently reminding them why Australia will win the Ashes.
Says Matt Gray, senior marketing manager, Vegemite: “We are increasingly disturbed by Marmite’s insistence they won’t be tampering with their Marmite. If people love or hate it then surely they can do what we’ve done and find a taste that unites the country. We don’t want to mention Brexit or a parliament divided, but we think they are a manifestation of a country disjointed.
“You see Vegemite unifies. Vegemite Tastes Like Australia and that’s why we all love it. And if we are all united around our taste for Vegemite well it just follows seamlessly that invariably we’ll win the ashes.”
26 Comments
you have vegimite as a client. Stop wasting all this valuable internet space.
Isn’t that our job?
I get running a print ad over there, but a radio spot? How will your average Australian punter even hear about this, let alone give a shit?
Have a look at the internet friend. Let’s say it costs 5k for a few radio spots then you get national coverage for days – can’t you see that’s worth it.
Ever since you did an ad, Australia has gone to shit. Stop.
The average Aussie punter probably heard about it through average Aussie media, which they watch and read averagely. https://www.foxsports.com.au/cricket/the-ashes/the-sledging-war-continues-with-vegemite-landing-the-latest-blow/news-story/c1f7197ffd197e1d1f94ca246562f716
A radio ad that gets news coverage, who-woulda-thunk-it?
https://www.news.com.au/sport/cricket/the-sledging-war-continues-with-vegemite-landing-the-latest-blow/news-story/86fdf287cc012c70d24c9f746f1ef2c9
i wish Vegemite could be sent in to face archer without a helmet
adam&eveDDB is their Jofra.
Does this have the input of some amazing deep psychological theory and strategy behind it, or, is it just a bit shit?
That’s for you to decide.
This is so not funny, in fact it’s embarassing. Please stop
Knocked them for six.
Seriously, the difference in craft between the two print ads is night and day.
Methinks we need to get the d&ad copy book back in Australian schools.
Instead of chasing gimmicky ideas and causal of no consequence.
Are Vegemite paying any sponsorship dues to Cricket Australia and/or The Ashes?
If not then props to their legal team!
… 90s
The crazy amount of media and Pr this campaign is achieving is incredible the marmite ad was lovely in return. Props all around. Was it all planned??
NOT A VERY GOOD RADIO AD AT ALL.
That is embarrassing.
Put in your book.
I hate the way thinkerbell does work consumers and media love. What about us jaded creatives???
It’s shoo-in, not shoe-in.
Yes, it’s a radio spot, but you have it as a video with supers.
Worth changing that.
All you guys are really doing is creating opportunities for A&E to win even more awards when each time they come back at you with a response that is far superior than the original.
All the creatives on the marmite account at A&E owe you guys a drink for helping them to seriously pad their CV’s
Strong brands are polarising – love it or hate it every one of you is building the thinkerbell brand. The amount of comments they get for their (in this case great) work is fascinating.
… Campaign Brief Thinkerbell story. Always ensures an entertaining comment thread.
‘Yeah, well… We weren’t referencing a shoo-in, but were more actually talking about a shoe – y’know, an actual shoe? Like put a shoe in the cupboard? That kind of shoe. It’s a bit like the whole Lords thing – Us guys at Thinkerbell we love a typo. It’s to catch you guys on the CB board out, see – it worked again!
I keep coming back here to check if Thinkerbell have made another comment – but they haven’t. I can’t wait till they do because then I get to write another negative comment back. Not that I am obsessed with them as an agency at all. It’s nothing like that.