The Juice Brothers launches a fresh new campaign via Hase Creative
Not all juices are created equal and The Juice Brothers wanted Aussies to know what goes into theirs. Using 100% Aussie fruit with no added sugar or concentrates and made with oranges juiced outta Leeton NSW, The Juice Brothers orange juice is as Aussie as it gets.
Says Darryn Wallace, marketing and innovation director, Lion Dairy & Drinks: “We are proud to use 100% Australian Fruit in our juice and continue to foster our long-standing partnerships with more than 80 growers and their families who have been supplying fruit to our Leeton juicing factory for generations.”
Creative production agency Hase brought this point of difference to life with the help of renown typographer Luke Lucas who created a glass font filled with juice. This unique visual formed the centrepiece of the campaign and was animated for digital executions.
Photographer: Chris Hillary
Says Dave Hase, founder and executive producer, Hase Creative: “Filling up the headline with orange juice is a smart way to illustrate The Juice Brothers’ Orange Juice is made of 100% Australian fruit juiced in Leeton, NSW. Hats off to our talented creative team who ensured this juicy vision through to fruition.”
The campaign covered OOH, radio, digital and social across NSW, Victoria and Queensland.
Client: Lion Dairy & Drinks
Brand Manager: Cristina Cafasso
Executive Producer: Dave Hase
Creative Director: Chris Shoolman
Copywriter: Andrew North
Director: Michael Henry
Typographer: Luke Lucas
Photographer: Chris Hillary
VFX: Octavio De Lellis & Benjamin Rasmussen
Sound: Paul McCosh